ECR COMMUNITY

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2018

WHAT IS EFFICIENT CONSUMER RESPONSE (ECR)?

ECR - The Association ECR - The Concept

An Association

&

A Concept

ECR – THE ASSOCIATIONECR COMMUNITY MEMBERS

1. ECR AUSTRIA

2. ECR BALTICS

3. ECR BELGIUM & LUX

4. ECR CROATIA

5. ECR CYPRUS

6. ECR CZECH & SLOVAKIA

7. ECR FINLAND

8. ECR FRANCE

9. ECR GREECE

10. ECR HUNGARY

11. ECR IRELAND

12. ECR ITALY

13. ECR POLSKA

14. ECR PORTUGAL

15. ECR ROMANIA

16. ECR RUSSIA

17. ECR Shrink & OSA Group

18. ECR SPAIN

19. ECR SWEDEN

20. ECR UK

21. GS1 NETHERLANDS

22. GS1 SWITZERLAND

23. ECR Shrink & OSA Expert Group

Sponsors

1. AIM

2. EuroCommerce

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ECR NATIONAL ASSOCIATIONS

There are twenty two National ECR Initiatives in Europe who work closely together.

This network allows ECR Nationals to share the most effective national projects often culminating in their adoption across Europe.

These local networks are the most widespread collection of retailers, consumer goods manufacturers and service providers for the grocery sector in each of their local domains. By aggregating the local networks, the most powerful network of companies in the European grocery sector is formed encompassing domestic operators and multi-national concerns alike.

This massive network allows the ECR to develop relevant output, create widespread awareness and encourage European-wide adoption.

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ECR – THE CONCEPT

“Transforming the way we work together to fulfil consumer wishes better, faster and at less cost”

ECR VISION

The purpose of ECR Europe is to facilitate trading partners ‘transforming the way we work together to fulfil consumer wishes better, faster, at less cost” and in a sustainable way.

During its existence, thousands of companies across Europe have contributed to and implemented on a national or European level this unique model of excellence in collaboration across the consumer industry.

This collaboration should be within the confines of the Focus Areas of ECR.

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Focus Areas of ECR

ECR – THE CONCEPT

The working together concept is as relative to company inter-departmental relationships as to those relationships with external trading partners.

A truly integrated strategy must involve a retailer’s Buying and Supply Chain Departments working together with a supplier’s Sales and Production teams.

As such, the majority of ECR’s activity is within Supply side and Demand side operations.

Supporting the business standards to facilitate widespread collaboration is essential as is the need for ECR to be as relevant as possible by identifying emerging trends and defining better approaches for their adoption.

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ECR DEMAND SIDE PUBLICATIONS

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ECR SUPPLY CHAIN PUBLICATIONS

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PEOPLE DEVELOPMENT

At the heart of ECR is people development. Developing the skill-set of the sector’s employees is crucial and promotes the need for education and improved knowledge. Ultimately, ECR develops better collaborators. Individuals with multi-disciplinary competencies and an ability to negotiate with trading partners to unlock the “win-win” scenario and provide best-in-class service for consumers & shoppers.

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ECR COMMUNITY QUARTERLY MEETINGS 2018

Structure

1.5 day meeting

Physical & Virtual Attendance possible

Typical Agenda

ECR Nationals Updates

ECR Community Members Updates

ECR Community Project Updates

Shrink & OSA Updates

Insight & Expert presentations

Local presentation or store tours10

ECR COMMUNITY DIGITAL TRANSFORMATION FORUM

Daniel Corsten

Declan Carolan

March 2018

THE ECR COMMUNITY DIGITAL TRANSFORMATION FORUM

The retail and consumer goods industries will change more in the next 10 years than the past 40. One primary force is responsible—digitalization.

From what we know at the moment, we expect that shopping behaviour & store design will change, routine purchases will be automated, stores will become more experiential, AI & predictive analytics will propel personalised shopping and robotics & chatbots will become the norm.

There may be more as customers are leading the way in the use of tech and retail is struggling to keep up. What is certain is that the digital future of retail will be determined over the next decade as game-changing technologies, new business models and digital disruptors appear.

The ECR Digital Transformation Forum is an international industry-driven forum that will focus on the digitalisation of the retail & CPG sector.

ECR DIGITAL TRANSFORMATION FORUM:

VISION

In these disruptive times, the Forum will help brands, retailers & service providers;

To track the digital transformation of the retail & CPG sector.

To have structured dialogue and exchange with peers, digital innovators and leading experts.

To understand appropriate new technologies, data and business models.

To develop international links with US & far east.

To enable change in their organization

ECR DIGITAL TRANSFORMATION FORUM:ENDORSEMENTS

Retailers and consumer goods must learn together how to master the digital transformation.

This new ECR Digital Transformation Forum will fill an important gap in the ECR Community.

Chris Tyas, Global Head of Supply Chain, Nestle

2018 WEBINAR SERIES

Two webinar series, each stream 3 sessions

Shrink & OSA Group – RFID & food waste

Demand-side – The Future of Online CatMan & Digital technologies

WEBINARSTHE FUTURE OF ONLINE CATEGORY MANAGEMENT

In an increasingly online and Omni Channel world, brands and retailers need to rethink their approach to category management.

With online retailing, there is no planned and stacked shelf to draw in shoppers. Success is less about the shelf space a brand consumes, but the strength of its content, how it performs for online store search and how it engages consumers across multiple channels.

ECR hosted 3 webinars in 2017 attended by 100-250 global demand-side managers.

The series will continue throughout 2018

The Future of Category

Management

1. Tomorrow’s Category Management Today:How do Brands Achieve their Goals in a World Without Planograms and Shelves

2. Availability in the Online Channel: The influence of Online out of Stocks on Consumer Behaviour and Sales

3. Content, Consideration and Online Customers: How to drive the conversation online

2017 PROGRAMME – 3 GLOBAL WEBINARS FOR ECR MEMBERS

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ECR DIGITAL TOOLSET PROJECT

ECR Community is assessing embarking on a major digital transformation project Project in association with the NorthwesternUniversity of Applied Science in Olten, Switzerland.

The proposal is to run a research project to develop a digital toolset.

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ECR COMMUNITY SHRINK & OSA GROUP

The ECR Community Shrink & OSA Group is a retailer-manufacturer working group focused on creating imaginative new ways to, together, better manage the problems of on-shelf availability, shrink and food waste. The rallying cry of the group is "Sell More and Lose Less" and participation in any of the regular meetings is free for any retailer or manufacturer.

Key focus: collaboration on industry wide problems

Out of Stocks

Unknown Loss (Shrink)

Food Waste (Damage, Mark Down, Out of Dates)

Thought leadership group over 2017:

57 unique retail organization’s

8 unique CPG organization’s

6+ academics and universities

Current Research Agenda

Self Scan, RFID, Returns, Inventory Record Accuracy, News & Magazines and Collaboration

Any company can attend ECR Community Shrink & OSA Group events – contact ECR Shrink Group for details.

www.ecr-shrink-group.com

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ECR COMMUNITY SHRINK & OSA GROUP

2018 OUTLOOK

Planning 4-5 Face to Face Meetings (Feb, May, June, Sept, Nov)

Create Case Books of Successful Collaboration

Publish Research Findings on RFID, Inventory Accuracy, Collaboration Model, Returns and Self Scan Research

Webinars, Workshops, Press Releases

Deliver Loss Prevention Innovation Challenge (Dragons Den)

Refresh Website and boost LinkedIn Group

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ECR COMMUNITY FOOD WASTE

ECR Community hosted a Workshop in Prague (Nov 2017) which focussed on new innovations that are helping to reduce food waste through collaboration

Launch of ECR Community Food Waste Maturity Model in association with Oliver Wyman & Kühne Logistics University (KLU) in Hamburg.

Objective of the model is to prevent food waste by “designing it out” of the supply chain.

3 strategic levers where better design can lead to a reduction in food waste:

1. for fresher products Assortment: Innovative products and packaging for longer shelf lives

2. Supply chain planning: The right quantity at the right time in the right place

3. Supply chain execution: End-to-end optimization and shorter lead times

ECR Community Food Waste Newsletter outlines initiatives in ECR Nationals across Europe.

Food Waste Webinars to be held in 2018

With leading academics from KLU Logistics University

Participation and case studies from Oliver Wyman

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ECR COMMUNITY WEBSITE

www.ecr-community.org

Create and share compelling content, build a greater awareness of the work, projects, events and output from the ECR Community

Linked with Newsletter 2018

ECR Community Social Media

Twitter @ECR_Community

Linked In @ ECR Community

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ECR SHRINK & OSA GROUP WEBSITE

www.ecr-shrink-group.com

Highlighting Events, Research and Features plus Members Only material.

ECR Shrink Group Social Media

Twitter @ECRShrinkGroup

Linked In @ ECR Community Shrink and OSA Group

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ESM PUBLICATIONSEuropean Supermarket Magazine (ESM) covers ECR Community activities

ECR COMMUNITY MEMBERSHIP

ECR Community is completely funded by membership subscriptions.

Members include ECR Nationals

GS1 associations

Industry associations

Representative groups

Membership Fee ECR Nationals & GS1

Associations €3k – €5k p.a. depending on size.

Industry Associations & Representative Groups = €5k p.a.

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ECR COMMUNITY STRUCTURE

ECR Community is a not for profit association.

Directors are selected by ECR National Associations.

Co-Chairs & Directors

• Declan Carolan, ECR Ireland

• Tomas Martoch, ECR Czech & Slovak Republic

Directors

• John Fonteijn, Shrink & OSA Group

• Xavier Hua, Treasurer/ECR France

• Maximillian Musselius, ECR Russia

• Silvia Scalia, ECR Italy

• Harri Sivula, ECR Finland

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