Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr....

Ecotourism Association of Ecotourism Association of Australia Presentation for Australia Presentation for

thetheNational ConferenceNational Conference

November 2000November 2000byby

Cr. Ann BunnellCr. Ann BunnellDeputy MayorDeputy Mayor

Townsville City CouncilTownsville City Council

MARKETING ECOTOURISMMARKETING ECOTOURISMMARKETING ECOTOURISMMARKETING ECOTOURISM

Regional Natural Assets Regional Natural Assets Register Web Site for Register Web Site for

Tropical North QueenslandTropical North Queensland

Regional Natural Assets Regional Natural Assets Register Web Site for Register Web Site for

Tropical North QueenslandTropical North Queensland

Urban Development Urban Development v.s. v.s.

Wetland PreservationWetland Preservation• 20 years BP: no mechanisms for

preservation at local government level

• 7 years BP: Creation of an Environmental Planning Unit

• The Present: Townsville Ecotourism Strategy 2000

Ecotourism a Brief History:Ecotourism a Brief History:

POLITICAL WILLPOLITICAL WILL: The Path toward Sustainability

• Funding

• Commitment

• Community Consultation

• Townsville Ecotourism Strategy

• Regional Council Associations


COMMUNITY COMMUNITY RECOMMENDATIONS:RECOMMENDATIONS:

• Facilitate locally in co-operation with local RTA and TQ

• Foster Private/Public Partnerships

• Develop “Stakeholder Clusters”


REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets

• Monsoonal Savanna


• Wet Tropics World Heritage Rainforests




• Extensive World Class Wetlands



• World Heritage Marine Habitats



• Significant Indigenous Community• Diverse Multicultural Population



• Significant Maritime Heritage



• World Famous ShipwrecksWorld Famous Shipwrecks• World Famous ShipwrecksWorld Famous Shipwrecks


wreck of S/S Adelaidewreck of S/S AdelaideSouth Coast of Magnetic IslandSouth Coast of Magnetic Island


• Heritage Architecture


Photo courtesy Susan Wright

The Townsville The Townsville Ecotourism StrategyEcotourism Strategy

• Focus on Education & Interpretation• An Economic Vehicle for Preserving

Natural & Cultural Assets • Well Suited for Human &

Infrastructure Resources of the Region• Creation of a Significant New Industry

for the Region


Ecotourism Strategy Ecotourism Strategy ImplementationImplementation

• Facilitate locally in co-operation with local RTA and TQ and Commonwealth

• Successful Joint Submission to the Commonwealth Regional On-line Tourism Project


The RTOP Natural Assets

Register Database Web Site

Target Markets:• Educational Users

• Birdwatchers

• Backpackers

• Naturalists

• Potential International Visitors

Ecotourism Strategy: Web Ecotourism Strategy: Web MarketingMarketing

Using the Web to Using the Web to EducateEducate

The Townsville The Townsville Ecotourism StrategyEcotourism Strategy

Hurdles to Overcome

• Geographically Placing the Region

• Developing and Appreciation of the Significance of Tropical Savannas


• Pinpointing The Region’s Geographic LocationPinpointing The Region’s Geographic Location

Ecotourism Strategy: Ecotourism Strategy: Using the Web to EducateUsing the Web to Educate

• Developing an Understanding of Habitat Diversity in the RegionDeveloping an Understanding of Habitat Diversity in the Region

• Developing an Understanding of Dry Tropical Savanna HabitatsDeveloping an Understanding of Dry Tropical Savanna Habitats

Ecotourism Strategy: Web Ecotourism Strategy: Web MarketingMarketing

Using the Web to Using the Web to EducateEducate

Photo courtesy Susan Wright

The Regional Tourism The Regional Tourism Authority Web SiteAuthority Web Site

The Regional Tourism The Regional Tourism Authority Web SiteAuthority Web Site

City of City of TownsvilleTownsville

City of City of TownsvilleTownsville

City of City of ThuringowaThuringowa

City of City of ThuringowaThuringowa

Hinchinbrook Hinchinbrook ShireShire

Hinchinbrook Hinchinbrook ShireShire

Burdekin Burdekin ShireShire

Burdekin Burdekin ShireShire

Cardwell Cardwell ShireShire

Cardwell Cardwell ShireShire

Regional Tourism Regional Tourism Association Sub Association Sub

WebWeb

Regional Tourism Regional Tourism Association Sub Association Sub

WebWeb

Townsville Townsville Enterprise Web Enterprise Web

SiteSite

Townsville Townsville Enterprise Web Enterprise Web

SiteSite

Townsville Townsville City Council City Council

ServerServer

Townsville Townsville City Council City Council

ServerServerNatural Natural Assets Assets

Data BaseData Base

Natural Natural Assets Assets

Data BaseData Base

Web Web UserUserWeb Web UserUser

TCC Web SiteTCC Web SiteTCC Web SiteTCC Web Site

The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite

Web Interface: How It Web Interface: How It WorksWorks

Interactive Interactive Query Query FormForm

Interactive Interactive Query Query FormForm

Active Active Server Server Page Page

ReportReport

Active Active Server Server Page Page

ReportReport

TEL Web SiteTEL Web SiteTEL Web SiteTEL Web Site

Natural Natural Assets Data Assets Data

BaseBase

Natural Natural Assets Data Assets Data

BaseBase

TCC Web SiteTCC Web SiteTCC Web SiteTCC Web Site

Web UserWeb UserWeb UserWeb User


Data Base Data Base StructureStructure

BirdBirdss

BirdBirdss

ReptilReptileses

ReptilReptileses

VegetatVegetationion

VegetatVegetationion

Tour Tour OperatorsOperators

Tour Tour OperatorsOperators

LinkLinkss

LinkLinkss

Base Base TablesTablesBase Base

TablesTables

EvenEventsts

EvenEventsts

HabitaHabitatsts

HabitaHabitatsts

AccommodaAccommodationtion

AccommodaAccommodationtion

Fish & Fish & MarineMarine Fish & Fish & MarineMarine

Primary Primary Table: Table:

LOCATIONLOCATION

Primary Primary Table: Table:

LOCATIONLOCATION

Additional Additional TablesTables

Additional Additional TablesTables

ShireShiress

ShireShiress

OrganizatiOrganizationsons

OrganizatiOrganizationsons


Interface Interface OperationOperation


Interface Entry Interface Entry PagePage


Fish/Marine Search Fish/Marine Search FormForm


Search Result: Search Result: ““Bara”Bara”


Interface Interface OperationOperation

SUMMARYSUMMARY::

Marketing Ecotourism Marketing Ecotourism a:a:

Regional Natural Regional Natural Assets Register Web Assets Register Web

SiteSite•Objective of Local Ecotourism Strategy

• Collaboration: RTA TQ and RTOP

• Collaboration between Shires/Cities

• Documents the Townsville Experience

Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr....

Documents

Transcript of Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr....