Economics Cost

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    COST CONCEPTS

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    Opportunity cost

    Opportunity cost is the most

    fundamental cost concept.

    The opportunity cost of doing or getting

    something is:

    what you could have done or gotten

    instead

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    Opportunity cost is what you forgo.

    Example: Your opportunity cost for

    taking this course includes:

    Whatever else you could have bought

    with your tuition and fee money

    plus

    the work, family participation, and

    recreation that you are not doing

    because you are here.

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    Money cost concepts

    The cost-accounting concepts welldiscuss:

    Total cost Fixed cost

    Variable cost

    Marginal cost Average cost

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    Total cost

    ... is a function of quantity

    function in the mathematical sense

    Total cost = TC(Q)

    TC(Q) = the total cost per unit of

    time of producing Q units of output

    per unit of time

    TC = TVC + TFC

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    Fixed Costs

    Costs associated with owning a fixedinput or resource

    Do not change as level of production

    changes Fixed cost is the cost of producing

    zero output in a given time period.

    Not under control of the manager inthe short-run

    Present in the short-run only

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    Variable Cost

    Variable cost equals total cost

    minus fixed cost.

    The variable cost is extra cost of

    producing Q, above the cost of

    producing 0.

    Can be increased or decreased at

    the managers discretion

    In the "long run," all costs are

    variable.

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    Fixed Costs, Variable Costs,

    and Total Costs

    The sum of the variable and fixed

    costs are total costs.TC = FC + VC

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    Total Cost Curves

    The total variable cost curve has the

    same shape as the total cost

    curveincreasing output increases

    variable cost.

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    Totalcost

    $400

    350

    300

    250

    200

    150

    100

    50

    0

    FC

    2 4 6 8 10 20 30

    Quantity of earrings

    VC

    TC

    Total Cost Curves

    TC =(VC + FC)

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    Marginal Cost

    Marginal costis the increase

    (decrease) in total cost of increasing

    (or decreasing) the level of output by

    one unit.

    In deciding how many units to

    produce, the most important

    variable is marginal cost.

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    Marginal cost

    Marginal cost is

    Total cost at output Q

    minus

    total cost at output Q-1.

    Marginal cost is the additional cost of

    producing one more.

    Or the reduction in cost from producingone less.

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    Average Costs

    Average total cost(often called

    average cost) equals total cost

    divided by the quantity produced.ATC = TC/Q

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    Average Costs

    Average fixed costequals fixed cost

    divided by quantity produced.AFC = FC/Q

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    Average Costs

    Average variable costequals

    variable cost divided by quantity

    produced.AVC = VC/Q

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    Average Costs

    Average total cost can also be

    thought of as the sum of average

    fixed cost and average variable

    cost.ATC = AFC + AVC

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    Cost

    $302826242220

    18161412108

    642

    0

    Quantity of earrings

    2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32

    Per Unit Output Cost Curves

    AFC

    AVCATC

    MC

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    Average cost & Marginal cost

    Marginal cost is what to use to

    decide whether to do something.

    Average cost is good for telling you

    whether you're making money

    overall.

    Profit = Revenue minus cost.

    Average profit per unit =

    Revenue Units Average Cost per

    unit.

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    Average and Marginal Cost

    Curves

    The marginal cost curve goes

    through the minimum point of the

    average total cost curve and

    average variable cost curve.

    Each of these curves is U-shaped.

    The average fixed cost curve slopes

    down continuously.

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    Downward-Sloping Shape of

    the Average Fixed Cost Curve

    The average fixed cost curve starts

    out with a steep decline, then it

    becomes flatter and flatter.

    It tells us that as output increases,

    the same fixed cost can be spread

    out over a wider range of output.

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    The U Shape of the Average

    and Marginal Cost Curves

    When output is increased in the

    short-run, it can only be done byincreasing the variable input.

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    The U Shape of the Average

    and Marginal Cost Curves

    The law of diminishing marginal

    productivity sets in as more and

    more of a variable input is added toa fixed input.

    Marginal and average

    productivities fall and marginalcosts rise.

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    The U Shape of the Average

    and Marginal Cost Curves

    And when average productivity of the

    variable input falls, average variablecost rise.

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    The U Shape of the Average

    and Marginal Cost Curves

    The average total cost curve is the

    vertical summation of the average

    fixed cost curve and the average

    variable cost curve.

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    The U Shape of the Average

    and Marginal Cost Curves

    If the firm increased output

    enormously, the average variable cost

    curve and the average total cost curvewould almost meet.

    The firms eye is focused on

    average total costit wants tokeep it low.

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    Average and Marginal

    Cost Curves

    Output

    $

    MC ATC

    AVC

    AFC

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    Relationship Between

    Marginal and Average Costs

    The marginal cost and average cost

    curves are related.

    When marginal cost exceeds average

    cost, average cost must be rising.

    When marginal cost is less than average

    cost, average cost must be falling.

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    Relationship Between

    Marginal and Average Costs

    Marginal cost curves always

    intersect average cost curves at theminimum of the average cost

    curve.

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    Relationship Between

    Marginal and Average Costs

    The position of the marginal cost

    relative to average total cost tellsus whether average total cost is

    rising or falling.

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    Relationship Between

    Marginal and Average Costs

    To summarize:If MC > ATC, then ATC is rising.

    If MC = ATC, then ATC is at its lowpoint.

    If MC < ATC, then ATC is falling.

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    Relationship Between

    Marginal and Average Costs

    Marginal and average total cost

    reflect a general relationship that

    also holds for marginal cost andaverage variable cost.

    If MC > AVC, then AVC is rising.

    If MC = AVC, then AVC is at its lowpoint.

    If MC < AVC, then AVC is falling.

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    Relationship Between

    Marginal and Average Costs

    $90

    80

    70

    60

    50

    40

    30

    20

    10

    0Quantity

    Area B

    Area A Area C

    MC

    ATC

    AVC

    1 2 3 4 5 6 7 8 9

    Q1

    B

    AVC

    ATC

    MCQ0

    A

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    Long-run and short-run

    In the short run, it pays to sell to any

    customer who'll pay marginal cost.

    Even if youre losing money overall,

    you're losing less than if you had

    turned down the sale.

    In the long run, when you can get

    out of your fixed cost, you shut

    down if your average price is not

    more than average cost.

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    10.34

    Long Run Costs

    The long run average, LAC, andmarginal, LMC, cost curves have thesame basic shape that the

    equivalent short run cost curves. However, the reason why each is U-

    shaped is for different reasons,which are

    Short run the Law of DiminishingMarginal returns

    Long run economies/diseconomies

    of scale

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    Production costs in the long run

    1.Types of costs:

    TC; ATC; MC (ATC and MC: U shape)2. Economies of scale and diseconomies of

    scale

    Economies of scale: when increasing the

    scale of production lead to a lower cost per

    unit of output.

    Q up----LAC down

    Reasons: labor and managerialspecialization\ ability to purchase and use

    more efficient capital goods\ other factors

    such as advertising or other start up costs\

    economy of bulk buying.

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    Diseconomies of scale: where costs

    per unit of output increase as thescale of production increases. Q up---

    LAC down.

    Reasons: the growing complexities ofmanaging a larger organization\

    distant management, worker

    alienation and problems with

    communication and coordination..

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    Short-Run & Long-Run Total

    Cost Curves

    The firms long-run total cost curve

    consists of the lowest parts of the

    short-run total cost curves. Thelong-run total cost curve is the

    lower envelope of the short-run

    total cost curves.

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    The Envelope Relationship

    In the short run all expansion mustproceed by increasing only the

    variable input

    This constraint increases cost

    There is an envelope relationshipbetweenlong-run and short-run average total costs.Each short-run cost curve touches the long-run cost curve at only one point.

    Long-run costs are always less than or equalto short-run costs because:

    In the long run, all inputs are flexible

    In the short run, some inputs are fixed

    13-39

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    The Envelope of

    Short-Run Average Total Cost

    Curves

    SRMC3SRATC3

    SRMC4

    SRATC4

    SRMC1SRATC

    1

    SRMC2SRATC2

    LRATC

    Q

    Costsper unit

    The long-run averagetotal cost curve (LRATC)

    is an envelope of theshort-run average totalcost curves (SRATC1-4)

    13-40

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    LONG-RUN VERSUS SHORT-RUN COST CURVES

    Long-Run Average Cost

    Long-Run Average andMarginal Cost

    When a firm is producing at anoutput at which the long-runaverage cost LAC is falling, thelong-run marginal cost LMC isless than LAC.Conversely, when LAC is

    increasing, LMC is greater thanLAC.The two curves intersect at A,where the LAC curve achieves itsminimum.

    h l i hi

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    The Relationship Between

    Productivity and Costs

    The shapes of the cost curves

    are mirror-image reflections of

    the shapes of the corresponding

    productivity curves.

    Th R l i hi B

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    The Relationship Between

    Productivity and Costs

    When one is increasing, the other is

    decreasing.

    When one is at a maximum, theother is at a minimum.

    Th R l i hi B

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    Costsperunit

    Productiv

    ityofworkersatt

    hisoutput

    $18

    16

    1412

    10

    8

    6

    42

    0 4 8 12 16 20 24

    9

    8

    76

    5

    4

    3

    21

    0 4 8 12 16 20 24

    AVC

    MC

    Output Output

    A

    APofworkers

    MPof workers

    The Relationship Between

    Productivity and Costs

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    Production Rules

    Short-run

    SP > ATC

    Produce where MR=MC

    ATC > SP > AVC

    Making contribution to

    FC

    Produce where MR=MC SP < AVC

    Do not produce

    Long-run

    SP > ATC

    Produce whereMR=MC

    SP < ATC

    Do not produce

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