PRICEAND AVAILABILITY

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P o i n t e r s o n h o w t o d i s p l a y p r i c e a n d a v a i l a b i l i t y i n f o r m a t i o n o n a p ro d u c t p a g e

e C o m m e r c e U X D e s i g n a M i n e W h a t i n i t i a t i v e

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Product Availability

Nothing is more frustrating than trying to add a product to your cart and then realising it isn’t available. Let shoppers know about the availability of your merchandise with a simple statement such as ‘In stock and ready to ship’ or ‘out of Stock’.

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Inadequacy will compel your visitors to take action. So, if your stock level is running low specify it on your product page like ‘Only 3 items remaining’ as it will create a sense of urgency.

Average order value increased by 26%. Read on to f ind out more on how we helped.

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Clear Pricing

A good product page should tell the shoppers exactly how much the product will cost them. Make your product price stand out by using larger font sizes, bold formatting and a different color. Be clear and upfront about the price, don’t hide any shipping charges from the product pages.

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Highlight discount if any

When a product is on discount, strike-out the regular price and display the discounted price more prominently. Calculate the percentage savings between the regular price and the discounted price and say something like ‘Discount: xx%’ or ‘You save: xx%’ in the product page as it will build interest toward that product and persuade the users to buy. Also highlight the percentage of savings.

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See how a large fashion retai ler used MineWhat to reduce exit rates on their Out of stock pages by 2%.

P O W E R E D B Y

Product Analytics for eCommerce

T h e # 1 e C o m m e rc e i n t e l l i g e n c e p l a t f o r m f o r y o u r s a l e s a n d m a r k e t i n g t e a m s .

Quick ly spot what works and what doesn’ t on your s tore. Dr ive more convers ions.

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