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Top Holiday Ecommerce Trends - Provide gift ideas for specific price ranges
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Transcript of Top Holiday Ecommerce Trends - Provide gift ideas for specific price ranges
![Page 1: Top Holiday Ecommerce Trends - Provide gift ideas for specific price ranges](https://reader031.fdocuments.in/reader031/viewer/2022030304/58795f881a28ab1e388b600d/html5/thumbnails/1.jpg)
Provide Gift Ideas forSpecific Price Ranges
Eastbay & JCPenny
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
![Page 2: Top Holiday Ecommerce Trends - Provide gift ideas for specific price ranges](https://reader031.fdocuments.in/reader031/viewer/2022030304/58795f881a28ab1e388b600d/html5/thumbnails/2.jpg)
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
For Eastbay, this trend was implemented more recently in2013. They had a featured section on their home page listinggift ideas that were categorized price ranges with the detailedrange in the copy (“$25 - $50”)
![Page 3: Top Holiday Ecommerce Trends - Provide gift ideas for specific price ranges](https://reader031.fdocuments.in/reader031/viewer/2022030304/58795f881a28ab1e388b600d/html5/thumbnails/3.jpg)
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
Last year in 2014, Eastbay kept the tactic almost the same butwith more holiday-centric presentation and eliminated thedetailed price ranges.
![Page 4: Top Holiday Ecommerce Trends - Provide gift ideas for specific price ranges](https://reader031.fdocuments.in/reader031/viewer/2022030304/58795f881a28ab1e388b600d/html5/thumbnails/4.jpg)
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
JCPenney does the same thing by providing link tabs on top ofits “Top Gifts” feature.
![Page 5: Top Holiday Ecommerce Trends - Provide gift ideas for specific price ranges](https://reader031.fdocuments.in/reader031/viewer/2022030304/58795f881a28ab1e388b600d/html5/thumbnails/5.jpg)
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