ECOCLEGroup members: Woo Wing Chin Jolie Lai Shuk Kwan JaneyCUI Bofeng DerekXu Haicheng David

Introduction of business idea• Ecocle is a newly set up social enterprise run by a group of

passionate teenagers.

• We aim to provide opportunities for the public to explore the nature. We will offer various eco tours which suitable for different groups of people.

• Jobs opportunities will also offered to teenagers (NEET) who are interested in eco tour and sports.

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Objectives• Provide opportunities for families to enjoy cycling, family time and

explore nature

• Improve unemployed youth upward mobility by • provide job opportunities• equipping young people with professional skills and • helping them to integrate into community

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Current Situation• What is NEET ? •Young people who are without employment, education and training•Majority of NEET do not want to work or study as they have no life goals

• There are an increasing trend of NEET and almost reach 40,000 in Hong Kong in 2014• create a large group of unproductive forces

• NEET always stay at home and idle away their time. Some of them are talented, but they don’t have the motivation to show their talent.

We want to bring them back to society and provide them

with professional training, job opportunities and a chance

to have a meaningful life. Ecocle4

Current Situation• Families living in poverty may not have a lot outdoor activities at

weekend.

• According the research of YMCA in 2014• social life of the children will be affected.•Lower children’s self esteem

We aim to provide them with

opportunities to enjoy family time in

the nature at a low price.

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SWOT AnalysisStrength WeaknessProvide a variety of services Have not built up customers base

New idea in the market Only have limited funding and resources

Employees are energetic teenagers

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Opportunities TreatsEco tour become a new trend in Hong Kong

Low entry barrier of this business

High chance to obtain government subsidy Need to compete with other kinds of Eco Tour

Demand of bicycle rent service is large Facing the threat of competitors in the existing market• Local Travel Agent Company• Other bicycle renting company

Services provided by Ecocle1. Eco tour• We provide different route suitable for different people, such as Pat Sin Leng Country Park.

• Each tour will guided by a qualified tour guide*. Our photographer may travels with the tour during weekends.

• $120 Per Person, within 15 people per group, every group include a qualified tour guide.

*Qualitied groups are HK CSSA receivers or Tai Po community council and service agents referred teenager

list.

2. Photography course• Ecocle provide a photography course to teach how to use the Single-lens

reflex camera.

• One professional 4R printed photo just $10!

• $150 Per Person, 2 hour speed-up education courseEcocle7

Services provided by Ecocle3. Bicycles renting service

• All of our Bicycles are imported from Europe and materials can be recycled

• We offer two kinds of Bicycle: Mountain Bike and Normal Bike

• We offer 3 time slots : weekday weekends/ holiday

06:00 - 12:00 $40 $50

12:00 - 18:00 $45 $55

18:00 - 22:00 $20 $30

• # Over time to return the Bicycle, we charge $10 penalty per hour. Same price Between the Mountain Bike and Normal Bike

4. Free Travel Advice

• We provide free travel advice everyone not only the bicycle renters

• We encourage our customers bringing their bottle to collect the water.Ecocle8

Service will be provided in long run 1. Bicycles class (freestyle)

• Taught by professional coach

2. Membership scheme

• Bicycle parking service

• Different member activities

3. Packages (Monthly pass)

• Customers can use our bicycle renting service unlimited within a month

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Recommended Bicycle RoutesRoute 1 Tai Mei Tuk Route 2 Hong Kong Science ParkRoute 3 Ma On Shan

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Target Customers • General Public (include low income people)•Teenagers•Family

• Companies• Students

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Operation DetailLocation: ● Within 15 minutes walking distance to Tai Po Market Station ● Location Choices: ● 1st Elegence Garden,● 2nd Tong Chang Street,● 3rd Kuang Fok Road ● Street shop

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Inital Start-up planningIn the first six month• We decide to open our store at Tai Po Market and provide eco tour and

bicycles renting services on public holiday and weekend. • Each tour will be guided by a professional tour guide and 1 trainee.

• We will provide training to our trainee on weekdays. We will give basic salary to the trainee if the can achieve the requirement.• After completed the course and get the certificate, trainee will become

our formal employees and have chance to guide the eco tour.

• We ,then will provides more services such as increase the number of eco

tours, photography course and bicycles course.

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Operation Details • Provide trainning and sponsor to teenager•We will full sponse those teenagers who can sucessful pass the (tour

guide qualification examination) and become the guide of our company.• Provide discount to poor people (40% off discount) •People who referenced by other NGO/ social enterprise or social worker

can get the discount• We want to use part of our profit to provide discount

• Cooperate with other NGOs •Organize different events on festival/ weekends.

• Cooperate with other company to offer employees training program or employee tour

• Cooperate with school to offer school picnic

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Operation DetailsMan power:● 1 Professional eco tour guide in the startup period, recruit 3-5 full time

Eco tour guides from our own trainees in the development stage.● 1 Daily operating assistant for the daily operation such as customer

hosting, bicycle rental issue and Eco tour promotion ● 1 Part time photographer for the camera course and traveling with eco

tour at weekend and holiday

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Sponsorship• With only the funding of HKD $1 million from ACCA is insufficient

for our business start-up. So, we must seek for other sponsorship to support our operation.

• One of TWGHs social enterprises, BiciLine has won many prizes like bronze award in the 4th Hong Kong Outstanding Corporate Citizenship Award in 2014. This proves that the idea of Biciline is feasible and sustainable.

• BiciLine has received the funding from Home Affairs Department (Enhancing Self-Reliance Through District Partnership Programme)

• This increases our possibility of getting the same funding as the concepts and operation of Ecocle is similar to Bicicline.

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Promotion channelsE-marketing1. Company website● Provide basic information about Ecocle and updated promotions

(e.g.new eco tour routes and events )● Word of mouth maketing: With tell-a-friend links on every pages of

the website 2. Social media: Facebook● Provide a platform for customers to leave comments 3. Goggle Adwords● Increase the reputation of our company● Customers have higher chance to notice our company when they seach

information about eco tour in Google search engine

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Budgets

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Business Forecast

Eco tour

Bicycle renting service

Photogra-phy course

Other

Forecast Profit

Eco tourBicycle renting servicePhotography courseOther

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Operational Risk1. The employees (young people) may quit in the initial period

of the work.● Sign contract with them (At least 1 year employment after

finished the training) ● Provide training program per year to maintain the number of

tour guide ● Provide reward and promotion to those employees perform

well

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Operational Risk (cont’d)2. Too many Eco tours may affect the nature ● Try to find other bicycle routes in Hong Kong in the

developing stage ● arrange tour package rationally to distribute the customers● Control the number of users in the same period

3. Entry of new competitors (The entry barrier of this business is low)● Maintain the quality of our service● Provide innovation to our service

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Substainablity Environmental• We will control the amount of tour.• Encourage the idea of bring our own bottle and green living.

Social• We will provide discount to the poor.• Provide them opportunities to enjoy outdoor activities.

Economical• Training more tour guide and explore more route for eco tour.• Provide job opportunities to the NEET• We hope to balance our breakeven and support the cost of discount to the

poor

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Mentoring and Implantation● Get Customer Evaluation ● Provide Evaluation form in our store ● Provide Evaluation form on website● Give commend on social media like our Facebook page

● Mentor the feel back of customer ● Keep improving

● Set up the best employee Reward● Reward the best employee in the company● Give motivation

● Innovation of services

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