ECM on Cloud in India

NEWGEN SOFTWARE TECHNOLOGIES LTD.

ECM on Cloud in IndiaA Research on the Future of Cloud in India

Siddharth Subhankar

28-Jun-13

The report shows my exploration into the Cloud Market in India, specifically ECM on Cloud, studying about the top ECM on Cloud service & solution providers and finding out about the usage of ECM on Cloud in India among various SMEs & also studying about whether in the coming years ECM on cloud will be a viable option for SMEs.

NEWGEN SOFTWARE TECHNOLOGIES LTD.ECM on Cloud in India

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ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been

possible without the kind support and help of many individuals and

organization I worked at. I would like to extend my sincere thanks to all

of them.

I am highly indebted to Mr.Manojit Majumdar, Mr. Deepak Singh &

Mr.Anurag Agnihotri for their guidance and constant supervision as well

as for providing necessary information regarding the project & also for

their support in completing the project.

I would like to express my gratitude towards my parents & members of

Newgen Technologies Ltd. for their kind co-operation and

encouragement which helped me in ensuring the completion of this

project.

My thanks and appreciations also go to my colleague in developing the

project and people who have willingly helped me out with their abilities.


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Table of ContentsACKNOWLEDGEMENT...................................................................................................................................2

Objectives.....................................................................................................................................................4

Introduction..................................................................................................................................................5

What is cloud computing ?........................................................................................................................5

Review of Literature......................................................................................................................................6

What are the potential target verticals for ECM on cloud in the present day ?........................................6

Healthcare.................................................................................................................................................6

Manufacturing..........................................................................................................................................7

Educational Institutions.............................................................................................................................8

Real Estate Organizations..........................................................................................................................8

Law Firms/ Legal Departments..................................................................................................................8

Human Resource Departments.................................................................................................................9

Why Healthcare Must Embrace Cloud Computing (A Short Article)..........................................................9

Who are the current providers of ECM with Cloud in the Indian market ?.............................................13

ECM & Cloud- Why do they coincide ?........................................................................................................23

Why Cloud is Operationally, Financially & Technically Viable model for ECM ?..........................................24

Newgen’s Market Offering..........................................................................................................................25

OmniDocs on Cloud :...............................................................................................................................25

Research Methodology...............................................................................................................................29

Primary Data (Pain areas identified among verticals).............................................................................30

Data Analysis...........................................................................................................................................31

Observations & Recommendations.............................................................................................................32

What is the future of ECM on cloud in India ?............................................................................................33

References..................................................................................................................................................34


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Objectives

The objectives of my study is to :

1. To study about cloud computing

2. To find out about the potential verticals for ECM on

Cloud

3. To find out the potential players providing ECM on

Cloud

4. To identify pain areas of various verticals

5. To conduct a research and identify how the cloud market

in India is progressing

6. To record my findings & observations


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Introduction

What is cloud computing ?Cloud computing is the practice of using remotely located data centers that

are hosted on the internet to store, process, manage and locate data rather

than on local servers. Cloud services include the delivery of software,

infrastructure and storage over the internet based on user demands. In

Layman’s terms, cloud computing lets you use files and applications over the

internet. In a cloud computing system, there's a significant workload shift.

Local computers no longer have to do all the heavy lifting when it comes to

running applications. The network of computers that make up the cloud

handles them instead. Hardware and software demands on the user's side

decrease. The only thing the user's computer needs to be able to run is the

cloud computing system's interface software, which can be as simple as a

Web browser, and the cloud's network takes care of the rest. Cloud

computing is of 3 types:

Public Cloud Services

Private Cloud Services

Hybrid Cloud Services


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Review of Literature

What are the potential target verticals for ECM on cloud in the present day ?

Cloud computing, in the present day, is mostly prevalent in vertical markets

such as healthcare, education, banking & securities, real estate, energy sector,

manufacturing, insurance, communications and transportation. According to

Gartner, anticipated growth opportunities put these industries at the top when

it comes to global IT spending:

$84,074M – Banking & Securities

$70,683M – Communications

$63,589M – Manufacturing

$34,611M – Insurance

$24,907M – Transportation

$15,000M – Healthcare

$5,000M – Government

Healthcare

Healthcare is currently one of the most lucrative markets for IT solution

providers, mainly cloud solutions. The main reason behind this is that

healthcare institutions hold a massive amount of data consisting of patient,

employee and pharmaceutical information. Due to the large volumes of such


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amount of vital data, its management becomes cumbersome and there is the

never-ending risk of loss of data. Cloud storage is an efficient and easy way

to store vital data for these sort of institutions. Cloud’s versatile nature of

incorporating scalability, reliability, security, anytime-anywhere access &

easy to use capability makes it a very obvious choice for many healthcare

organizations.

Manufacturing

In the field of manufacturing, various manufacturers have established a

presence in emerging markets such as China & India and one of the first

problems they face is trying to connect a remote plant or office to the

company’s central IT hub. In many cases the manufacturer may send an IT

specialists to the host country in order to supervise the set up of the IT

infrastructure and set it running. Also, they may have to stay onsite for a very

long period of time to ensure the remote employees are up to speed with the

new IT systems and there is also the chance that the remote employees have

to be supported for many months until the production systems stabilize

information begins to flow seamlessly from the various IT systems back to

the HQ environment. Therefore all these processes are bound to drive up the

costs very high. Here, cloud again can be a savior. The manner in which it

will be helpful is that cloud will get the new plant online and up and running

as quickly as possible, with minimum resources being applied. Cloud based

applications will be able to connect plants to an IT infrastructure using a

‘Manufacturing Cloud Template’, i.e. everything that is required to get the

plant up and running, for example PLM (Product Lifecycle Management)

collaboration tools, ERP (Enterprise Resource Planning) applications,


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B2B and community management tools will all be pre-configured

according to a user’s role within the business and they will be able to be

deployed with minimal effort. If Facebook can have 500 million users

interacting and exchanging information on their website on a daily basis then

it must be possible to replicate this concept across, say 1000 employees at the

new plant and 500 trading partners who may be providing goods and services

on a daily basis to keep the new plant running.

Educational Institutions

Academic and research institutions need to store and publish institutional

content and collaborate on research projects, while at the same time

controlling administrative costs. Institutes also need to maintain student and

employee records, communication documents, accounting records and other

intellectual property.

Real Estate Organizations

Real estate companies deal with huge volumes of paper-based documents in

their day-to-day transactions. Real estate agents spend most of their time on

the field, and documents such as credit reports, mortgage forms, title

information, contracts, blueprints, site plans etc., should be readily available

to them.

Law Firms/ Legal Departments

Law firms/ legal departments of large enterprises need to manage myriad

types of documents, email and other records, including pleadings, contracts,


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leases, etc., related to litigation. In order to draft deal documents or prepare

legal transcripts, legal professionals might need to collaborate on documents,

from different locations. In such a situation a secure and scalable document

repository, which can be accessed remotely, via internet, using mobile

devices becomes imperative.

Human Resource Departments

Human Resource departments are fraught with the challenge of managing

enormous volumes of records such as resumes, reference letters, job

applications, employee records, contract documents, annual reviews,

invoices, etc. HR professionals need to keep track of contract expiration

dates, annual review cycles, etc., and act upon accordingly. Moreover, job

applications or HR inquiries can be received through different channels such

as career portals, e-mails, or physical applications. Managing and

maintaining a database of all such applications/inquiries is tedious and

document-intensive.

Why Healthcare Must Embrace Cloud Computing (A Short Article)

A recent study by the firm MarketsandMarkets indicates that the healthcare

cloud computing market, which is only currently about 4% of the industry, is

expected to grow to nearly $5.4 billion by 2017. The cloud migration

process, however, can be daunting for healthcare organizations since they

have to move a ton of data.

Cloud Computing in the Healthcare Industry: Why It Works


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Cloud computing and infrastructure security are continually evolving to meet

the growing security requirements of heavily-regulated industries like

healthcare. Legitimate cloud service providers have strict security protocols

designed to comply with different regulatory mandates, including SEC,

Sarbanes-Oxley Act, and HIPAA.

Many cloud service providers have started offering HIPAA-specific

compliant solutions. Healthcare service providers should verify that their

chosen cloud service provider is HIPAA compliant before signing up for the

service. If this information is not provided on the company’s website, call the

sales or support line for more information.

Benefits of Cloud Computing for Healthcare Organizations

While privacy concerns have kept many healthcare organizations

from migrating to a cloud computing solution, the cloud does offer major

benefits to these providers.

Security: Online medical records storage is the main reason for using

cloud computing for most healthcare providers. With a recent HIPAA

update, cloud service providers are now as liable for HIPAA

compliance as the healthcare entities they serve. This includes ensuring

that data is encrypted and securely backed up, verifying that data can

be easily recovered, and using permission-based data access.

Scalability: Unlike on-site hardware infrastructure, you can easily

scale your cloud storage solution to manage ever-growing patient data.


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Healthcare service providers generally must keep records for at least

six years. Considering the volume of patient data, the likelihood of this

overwhelming any on-site IT infrastructure is inevitable. The leading

providers of cloud computing, cloud server or storage solutions are

able to adapt to your EMR/EHR load quickly and store terabytes of

your patients’ data in secure, redundant cloud storage.

Mobility: The increasing demand for physicians’ time often means

they only have the opportunity to review patient records and tests or do

research during evening hours. In the past, this meant being stuck in

the office after hours. With cloud computing solutions, patient

information is readily available. Now, doctors can quickly and easily

pull up medical records remotely. This improves the physician’s ability

to provide high-level care to patients. Patients see a reduction in the

amount of paperwork that they need to fill out and the time and stress

of disputing incorrect bills.

Cost Reduction: By adopting cloud-computing solutions, patients,

physician’s practices, and medical organizations experience cost

savings. The patient doesn’t have to endure paying for the same test

twice when they go to different doctors or specialists or if the test

results are lost. Physicians’ medical offices avoid paying for on-site

hardware infrastructure and maintenance in order to securely store

patient medical records. Add to that the costs of new software and


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updates to existing software programs and the required on-site IT

personnel. Physicians are able to submit prescriptions and refills

electronically to pharmacies. Cloud computing also increases the

accuracy of reimbursement coding. According to a

report by Healthcare Financial Management and depending on the

scope and size of a healthcare organization, savings benefits of

EMRs/EHRs can amount to upwards of $37 million over a five-year

period.

Sharing: Cloud computing solutions keep physicians connected with

patients and their colleagues. Referrals to specialists happen in a

timelier manner, and healthcare service providers can easily access

complete patient history and information online. Again, repeat

diagnostic tests are avoided, saving time, money, and patient stress.

Cloud service providers are now offering a variety of new ways to access

information via cloud applications and microsites designed for mobile

devices. To specifically address the needs of the healthcare industry, cloud

service providers continue to improve technology platforms to improve lab

order entry, pharmacy records management, medical billing, imaging service

requests and more. Cloud companies must start offering HIPAA-compliant

solutions if they wish to meet the demands of healthcare service providers

that need cloud computing services.


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Who are the current providers of ECM with Cloud in the Indian market ?

1. Logica India

Logica’s ECM on Cloud is claims themselves as one of the leaders of

an innovative business model referred to as “cloud computing.” The

software applications and services are deployed as a service and

accessed over the Internet with secured connections. This creates

opportunities to cut costs, purchase applications that would normally

be outside the budget boundaries, streamline processes, improve

communication and innovation, and enable you to more sharply focus

on your core business.

Features

Running an application from day-to-day –testing and installing

patches,

Managing upgrades, monitoring performance handled externally &

delivered

Reducing client’s costs and allowing their IT department to focus

on core activities.

An additional component, LogicaLive Connections is a Web 2.0

social software application that empowers employers to be more

innovative and execute more quickly by using dynamic networks of

people, information and applications. Blogs, communities, Wikis,


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profiles and so on can be created to share information, collaborate

and create.

Observation: The presence of an additional social software where the

employees can effortlessly exchange information across the whole

enterprise can be a threat in the cloud market. It will make the

market more competitive if they do not charge any additional cost for

it. Also since it is already an experienced competitor in the field, it

will take a lot of work to compete with it.

2. Tata Communications

Tata Communications’ InstaECM provides a cost-effective strategy to

handle an organization’s content. It aims at increasing organization’s

efficiency and direct to shift the focus to core business processes while

also avoiding the hassles of installing an on-premise ECM solution.

They are targeting large and medium Indian businesses to harness the

power of IT infrastructure without them having to invest capital,

manpower and management resources.

Features

A unique service that includes digitization, application and

infrastructure management.

OPEX model of payment which means the customer will pay only

for what he needs & what he uses and can easily scale up as the

business grows.


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An already integrated ECM Suite which includes modules such as

document manager, rights manager, e-forms and workflows plus

additional features like version control, masking, highlighting,

alerts and reports.

Unlike on-premise content management products, the hosted

InstaECM solution allows additional security controls to be built

into the service

Their data centers ensure that their customers’ data is completely

secure, and are backed by industry-leading SLAs offering 99.0-

99.5% uptime and 24x7x365 L1 support.

Observations: The presence of such a big conglomerate means that it

can be very difficult to gain a foothold in the volatile and growing

cloud market. Their strength lies in their sheer size and the amount

of enterprises they can handle at a single given time. rate of output

production is high which is a threat.

3. IBM India

IBM Smart Business Storage Cloud can help deploy high-

performance, scalable storage-virtualization solution to generate

growth and innovation at lower operational costs.

Features


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a unified management platform to help reduce outages and storage

management labor demands and costs, and advanced data

replication for cost-effective business continuity and disaster

recovery.

Helps reduce operating costs and total cost of ownership (TCO) by

as much as 50 percent, through storage consolidation

Enhances innovation and productivity by facilitating simplified data

access and improved scalability

Offers ongoing management expertise to support data storage

environment

High-performance, scalable and flexible, & security-rich cloud

storage

Enabling rapid implementation of a scalable, global file storage

system with flexibility in deployment and management options.

Observations: IBM is one of the largest players in the IT sector in the

world. They have a huge and innovative workforce and a driven

sense of achievement which can be a threat. They are an

internationally recognized enterprise and also have been present in

the cloud market for quite a long period of time and already many

firms are using their solutions. There is also the possibility of firms

choosing them over others because of their duration of their life span

in the IT sector as well as innovation history.IBM's transition from a

more technology-centric focus to one emphasizing line-of-business

and industry solutions, such as case management, content analytics,


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imaging and capture, and information life cycle governance, is

starting to pay off. But still has to make a name for itself in India.

4. OpenText

OpenText ECM Suite, Content Lifecycle Management gives

organizations the right mixture of industry leading Enterprise Content

Management tools to manage content throughout its entire lifecycle to

create business value and achieve strategic success.

It will allow to :

Integrate content into business processes & management of it

Deliver and share content in its full business context

Enhance content security and integrity

Integrate seamlessly with other 3rd party vendors

Manage large volumes of information

Features

Fully featured, highly scalable, Web-based document management

provides a secure, single repository for organizing and sharing

enterprise content.


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Workflow automates processes, such as change requests and

approval, for accuracy and consistency. Processes can be designed

graphically, according to corporate or regulatory standards.

Imaging transforms physical records into valuable digital assets.

Scanned information is indexed and classified with customizable

metadata to make it fully searchable.

Records management enables full lifecycle management of all

enterprise content, electronic or physical, enabling you to control

retention and ensure destruction at the right time.

Intelligent storage management optimizes storage according to

business context and metadata, leveraging less expensive media and

provides high-end storage reduction services.

Benefits

Increase personal and team productivity

Meet corporate aims to reduce risk

Reduce storage costs and total cost of ownership

Observations: One of the world leaders in ECM. Still has to get a

proper foothold in India. It hasn’t really expanded its business to a

very large extent in India but in the coming future it can be a very

tough competitor.

5. HP Autonomy


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HP TRIM is an enterprise document and records management solution

that simplifies the capture, lifecycle management, security, and access

to information. It enables organizations to more easily comply with

governance and regulatory obligations and provides authoritative

records of business activities, while ensuring transparent, policy-based

lifetime management of all information, regardless of format, system,

or source.

TRIM provides knowledge about information that helps organizations

know what to retain, what is needed for legal and operational purposes,

and what is ready for disposition.

Features

Choices include on-premise, cloud, hybrid, or appliance

deployments to reduce costs and mitigate risk

Management of physical and electronic content, including

SharePoint, to simplify access, improve productivity, and increase

efficiency

Managing risk with real-time policy enforcement, compliance,

supervision, and surveillance capabilities

Simplify compliance obligations by using a single governance

platform to apply retention and disposition rules automatically

across all records

Manage content in-place to eliminate the expensive, time-

consuming task of moving it to a centralized repository


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Secure business records from inappropriate access and misuse

Benefits

Increase in productivity, transparency, and efficiency by reducing

uncontrolled content overgrowth

Minimization of the threat of fines, sanctions, and reputation loss

through improved compliance and increased defensibility

Reduce legal discovery, investigation, audit, and storage costs with

solid retention and disposition capabilities

Ensuring secure, scalable records management using a single

platform with integrated governance, legal hold, and eDiscovery

modules

Centralized information lifecycle policy control for all enterprise

content

Highly configurable solution with a demonstrably faster ROI

Observations: One of the most well recognized cloud providers in

India. Majority of the legal firms in India use Autonomy’s services.

It can be a difficult task in entering the legal vertical with Autonomy

owning the majority market share.

6. Alfresco


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Alfresco in the cloud is a fully managed SaaS offering that helps

organizations keep control of its content while providing the users with

powerful ways to access their content securely on any device,

anywhere. It also allows the users to work securely with third-party

organizations, with an easy invite and security model that allows their

organization to control access and maintain compliance as appropriate.

Features

Provision of an open platform to organizations with the capability

to implement multiple APIs which the organizations can customize

and personalize according to their needs

Provision of a secure extranet for organizations, where the users

can collaborate and share content securely with their partners,

customers and prospects.

Provision of a secure mobile access to content without the burden

of VPNs and having to open up internal systems to the Internet. It

acts as a perfect “on-the-go” solution for sales teams that need

quick and easy access to the latest sales collateral from marketing

on their iPad, or the executives who require secure access to their

documents on the road.

Provision of a secure synchronization of content across all the

organization’s users’ devices while maintaining enterprise control

and scalability. Dropbox doesn’t have this.

Provision of a secure repository that can be connected to other

cloud services like Salesforce, to keep organizational content stored

in one place.


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By using their hybrid ECM solution, organizations can even inject

content from these cloud services into their business processes.

Benefits

No need to maintain complex infrastructure and processes to work

securely with third parties outside the organization.

Allows users to adopt the latest consumer tools with BYOD model

and synchronization across all their devices, at scale and cost

effectively.

Providing a central repository for the organization’s cloud services

so they can keep control of their content in the cloud cost

effectively.

Implementation cycle amounting to a few hours serving to 100s or

1000s of users across an organization, and reduce their need to

depend upon time consuming on-premise solution

Manage and maintain a rigid on-premise infrastructure, allowing

employees to focus on new projects and innovations for their

organization.

Seamlessly connect the on-premise systems and processes with

cloud using Alfresco’s hybrid ECM solution.

Observations: It can be a tough competitor because of its open

platform feature that it provides preconfigured in its product


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which will enable organizations to customize their interface by

having the option to add multiple APIs and make it entirely user

friendly. But still not a very intimidating market share.

ECM & Cloud- Why do they coincide ?Managing volumes of paper based documents is in today’s date one of the biggest

frustration that hampers productivity of staff in any and every business

organization. People spend hours of unproductive time on storage, archival, sharing

and retrieval of paper. In order to look for some particular information, one needs to

flip through the entire file, one page at a time which becomes highly cumbersome.

Working in a paper based environment also restricts the access to information,

hindering internal work processes and collaboration across the enterprise.

Moreover, the operational costs associated with management, retrieval,

preservation, transfer and delivery of physical documents are very huge.


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Therefore we can infer, that how critical an efficient and effective Enterprise

Content Management System is for the success and productivity for every kind of

business. And since the requirement of such a system is really important and vital

for an organization, there is a need to focus on the operational, financial and

technical viability of the options available to an enterprise.

Cloud is one of the solutions one must consider while framing an organization’s

overall Enterprise Content Management System strategy; particularly if the

organization is a SME (Small or Mid-sized Enterprise) or a specific department of a

large enterprise with the need to set up a separate document management system

(DMS).

Why Cloud is Operationally, Financially & Technically Viable model for ECM ? With the advent of a distributed and a mobile workforce, that needs to access

business information from places that might be located outside the corporate

firewall, it has become necessary for organizations – large or small – to look at

ways to manage business content efficiently. Cloud represents an opportunity for

businesses to share and collaborate on documents, and access critical information

from anywhere, at anytime and using any kind of device be it mobile phone or

tablet or a laptop and without committing to huge initial investments on hardware

and licenses associated with on-premise installations. All the expenses for storage,

management, maintenance and support are included in the monthly rental fee.


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On-Premise Solutions Cloud-based Solutions

Long implementation cycles Rapid Deployment

Dependence on IT resources

( hardware and software) No IT involvement

Huge upfront investments on

hardware and software license No upfront investments

Recurring costs associated with

maintenance, backup and

troubleshooting

Pay-per-use (includes storage,

software, backup and support)

Expensive and time consuming

upgrades Real-time upgrades at no extra costs.

Newgen’s Market Offering

OmniDocs on Cloud :

1. What is OmniDocs ?

OmniDocs is an Enterprise Content Management (ECM) platform for

creating, capturing, preserving, managing, delivering and archiving large

volumes of documents and content. It also seamlessly integrates with other

enterprise applications and enables these to manage structured and

unstructured content.


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OmniDocs handles Scanned Document Images, Electronic Documents,

Emails and Electronic Data output from other applications with equal

efficiency and ease.

OmniDocs enables seamless collaboration, communication and knowledge

sharing across and beyond the enterprise.

OmniDocs has helped leading organizations across the globe to improve the

effectiveness and efficiency of information management within their

businesses, ensuring that the right information is accessible to the right user

when and where it is required.

OmniDocs on Cloud provides a new, cost effective alternative to traditional

ECM solutions that gives enterprises complete access to the various

functionalities of Newgen’s ECM system, while ensuring maximum security

and privacy of intellectual property. Essentially, the solution helps in

creating, capturing, managing, storing, preserving, archiving and delivering

large volumes of content. It handles scanned document images, electronic

documents, emails and electronic data output from other applications with

equal efficacy and ease.

The solution offers enterprise class integration facilities with external

business systems, and robust file sharing capabilities. The ECM is hosted on

Amazon Web Services’ public cloud infrastructure, and offers infinitely

scalable online storage capacity, to suffice the growing number of users


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utilizing the solution. Also, Newgen backs - up the data in various data

centers to provide anywhere - anytime access to the data.

2. Key Features

Unified repository for all documents and folders across the organization

including electronic files, physical documents, word processing

documents, PDF files, graphic images, audio files, videos and emails

Comprehensive document scanning, indexing and storage. OmniDocs on

Cloud comes with OmniScan web scan. Indexing with Business values

can be done while scanning

OmniDocs on Cloud can be accessed through a web browser from any

geographical location. No installation is required.

Indexing on custom fields at folder/document

OmniDocs on cloud comes with a linear workflow with maker checker

capabilities. Maker-Checker features for dual authorization in user/group

operations

Comprehensive reports for monitoring

Configurable password policies

Comprehensive and easy-to-set access rights control with inheritance

Specific rights at document level for sharing

File processing workflow (Multiple file processing)

Full text and strong index-based search. Also folder and document

property based search.

Annotations such as sticky notes, stamps on image and electronic

documents


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Document Check-In, Check-Out and Version Control

Extensive audit reports and audit trails (Comprehensive Audit Logs are

maintained for all operations done on documents in the repository)

Uploading of multiple files in the repository possible through multiple file

upload feature

Dynamic Linking of Documents across folders

HTTPS support security

3. Solution Benefits

Scalability: Quick and easy ramp-up to match business growth

Rapid Deployment: Deployment within weeks

Reliability & Availability: 99% uptime guarantee; Redundancies for

server, network & storage

Allows organizations to shift focus to critical business activities,

eliminating non-productive tasks associated with archival and retrieval of

documents

Move from CAPEX, fixed cost infrastructure to a new paradigm, based on

transactional, “pay as you go”, fee-based model

Security: Extremely secure computing environment with VPN & HTTPS


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Research MethodologyThe research design used in this project is the exploratory and descriptive design.

Through the exploratory method the terms and background information has been

establishes such as:

the meaning of cloud computing,

its present market share

Why is cloud computing necessary


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The various verticals where cloud computing is making a foothold etc.

Through the descriptive design the types of verticals have been identified from

where the data has been analyzed from. The verticals include :

Healthcare

Legal

Education

Construction & Real Estate

Pharmaceuticals

The sampling technique that is being used here is cluster sampling where clusters

from each vertical will be taken together and an approximate analysis will be made

as to how many people prefer cloud computing and how many don’t. The clusters

have been taken from the above mentioned verticals.

Primary Data (Pain areas identified among verticals)On interaction with different prospects and extensive research, I have been able to

identify a few number of pain areas among different verticals.

Education institutes face a daunting task of managing a lot of paperwork such as

research journals, account books, case studies, patents, student & employee records.

attendance sheets, admissions applications etc. Also they have the fear of losing

important documents as they do not usually have a properly integrated system of

documents management.


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Construction firms have to store, preserve & manage building plans, site

registration papers, blueprints etc. Furthermore, they need to have these as well as a

lot other kinds of documents when they are on-site and carrying them from site to

site becomes a big issue. It becomes a very impractical & cost consuming activity.

Legal firms are usually using physical form of documents like agreements,

contracts, drafts, resolutions, statutes, affidavits etc. And since the volume of these

documents is huge, therefore legal firms find it difficult to manually manage them

and when they need to find a certain piece of information from these documents, it

becomes a very difficult and time consuming task. Further, there is also the fear of

loss of data due to misplacement or destruction of the subject matter.

Data Analysis


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From the continued interaction with Newgen’s prospects, the team has, in total,

interacted with 212 people from all across different verticals. Out of the 212

companies contacted, 33 have shown an interest in considering switching to DMS

on cloud. This shows that around 15.6% companies are considering switching to

cloud in comparison with 84.4% who do not want to switch.

Sample Size = 212

Preference to Switch = 33

Preference to not Switch = 179

We can clearly see that people are very much apprehensive when it comes to cloud

computing. Even with an attractive price structure, the idea of cloud still isn’t as

familiar with many companies across different verticals.

Observations & Recommendations

The above shown data interprets that the cloud market in the country is still very

much unexplored.

The basic fundamentals of cloud computing is not very popular among the

verticals & people prefer to stay with the conventional form (on-premise

installations) of storing & managing documents.

They believe that it is more reliable as they will always have possession of

the documents under their roof.

They fear that their data could get into the wrong hands.


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The idea of cloud has grown many folds all over the world as well as in India

among major businesses. But small & medium-sized businesses are still in the dark

when it comes to cloud storage. Therefore the following points need to be taken into

notice in order for the cloud platform to gain a foothold in the country:

Spreading awareness about “what is cloud computing”

Describing the benefits of storage on cloud above on-premise storage across

SMEs

Creating more and more internet portals so that SMEs can get familiar with

the idea of cloud

Holding of more & more Cloud based summits in the country like Amazon

Web Services does

Promotion of cloud based products through various means of communication

What is the future of ECM on cloud in India ? The cloud market in India is still a very virgin market. ECM on cloud especially is

quite rare in India. The market is still in its initial stages and a very handful of

enterprises provide these services. Industry leading companies such as OpenText &

Alfresco still have to gain a foothold in the Indian market. Therefore we can infer

that it is going to be a long time till the cloud market, especially ECM on Cloud

gets completely explored in India. Analysts have predicted that the cloud industry in

India is expected to grow to a value of around $443 million in 2013 & to around

$1.08 billion by 2015. The experts are predicting exponential growth but there is

also the need of awareness among SMEs that cloud in the way forward. The

companies who will adopt ECM on cloud computing in the near future are sure to


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have a much better generation of revenue than they are having now as many non-

core activities will be nullified with adoption of cloud services. But the enterprises

that don’t adapt to cloud are going to have a difficult time as their competition will

be churning out a higher turnover and also automating many of its business

processes which will further ensure that their firms work as efficiently as possible.

Since the SMEs are very sensitive to pricing, the attractive pricing of cloud is

certain to grab their attention. ECM on cloud will provide SMEs a platform to

elevate the level of their business processes. In the current scenario, ECM on cloud

is not very much common among enterprises but in the near future more and more

enterprises are going to adopt this service and This shows that with a little more

push of the cloud services, specifically ECM on Cloud towards SMEs, the future of

cloud can become very assuring and profitable.

References

http://www.infoworld.com/t/cloud-computing/how-it-will-be-blown-bits-208216

http://www.infoworld.com/t/cloud-computing/the-4th-wave-of-cloud-computing-will-be-vertical-217511

http://searchitchannel.techtarget.com/feature/What-are-the-top-three-IT-vertical-markets-in-2012

http://www.dummies.com/how-to/content/what-is-cloud-computing.html

http://www.howstuffworks.com/cloud-computing/cloud-computing.htm

http://pro.gigaom.com/blog/cloud-computing-growth-by-vertical-markets-its-not-going-where-its-needed/

http://www.forbes.com/sites/centurylink/2013/05/02/why-healthcare-must-embrace-cloud-computing/

http://www.forbes.com/sites/centurylink/2013/05/02/why-healthcare-must-embrace-cloud-computing/



http://www.howstuffworks.com/cloud-computing/cloud-computing.htm

http://www.dummies.com/how-to/content/what-is-cloud-computing.html

http://searchitchannel.techtarget.com/feature/What-are-the-top-three-IT-vertical-markets-in-2012

http://www.infoworld.com/t/cloud-computing/the-4th-wave-of-cloud-computing-will-be-vertical-217511

http://www.infoworld.com/t/cloud-computing/how-it-will-be-blown-bits-208216


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http://www.gxsblogs.com/morleym/2011/02/how-will-cloud-computing-benefit-the-manufacturing-industry.html

http://www.logica.in/we-are-logica/media-centre/brochures/enterprise-content-management-in-the-cloud/

http://www.tatacommunications.com/enterprise/instantperformance/instaecm.asp

http://www.tatacommunications.com/news/release-view.asp?d=TataCommunicationsExpandsitsCloudOffering

http://www.opentext.com/2/global/products/products-document-management/products-opentext-content-lifecycle-management.htm

http://www-935.ibm.com/services/in/en/it-services/smart-business-storage-cloud.html

http://www.newswiretoday.com/news/125985/

http://www.alfresco.com/news/press-releases/alfresco-outlines-regional-blueprint-india-operations-launch

http://www.alfresco.com/products/cloud

http://www.opentext.com/2/global/company/company-offices-apac/company-offices-india2.htm

http://www.opentext.com/2/global/products/opentext-cloud.htm

http://www.opentext.com/2/global/products.htm

http://protect.autonomy.com/protect/products/records-management/trim/index.page

http://www.slideshare.net/newgensoft/cloud-bpmecm

http://computer.financialexpress.com/interviews/1349-we-are-aggressively-working-toward-increasing-our-cloud-based-revenues

http://www.itvoice.in/?p=9471

https://cloud.newgensoft.com/newgensaas/adminlogin.jsp

http://www.newgensoft.com/cloud

http://www.vicisoft.com/resources/GartnerReport.pdf

http://www.crmsearch.com/india-clouds.php

http://www.crmsearch.com/india-clouds.php

http://www.vicisoft.com/resources/GartnerReport.pdf

http://www.newgensoft.com/cloud

https://cloud.newgensoft.com/newgensaas/adminlogin.jsp

http://www.itvoice.in/?p=9471



http://www.slideshare.net/newgensoft/cloud-bpmecm

http://protect.autonomy.com/protect/products/records-management/trim/index.page

http://www.opentext.com/2/global/products.htm

http://www.opentext.com/2/global/products/opentext-cloud.htm

http://www.opentext.com/2/global/company/company-offices-apac/company-offices-india2.htm

http://www.alfresco.com/products/cloud



http://www.newswiretoday.com/news/125985/

http://www-935.ibm.com/services/in/en/it-services/smart-business-storage-cloud.html





http://www.tatacommunications.com/enterprise/instantperformance/instaecm.asp






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ECM on Cloud in India

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