Earth Beauty Brasil - Presentation

7/29/2019 Earth Beauty Brasil - Presentation

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Entering an underserved niche with unique andexclusive products

products

opportunity

team


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cosmeticsin

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brasil

Today: US$43 BILLION

2015: US$60 BILLION

Source:Eurmonitor

AND GROWING

www.earthbeautybrasil.com www.twitter.com/EarthBeuatyBR


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2

Fonte:ABIHPEC

cosmeticsinbrasil



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3

Fonte:ABIHPEC

cosmeticsinbrasil



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underservedniche

2011: +69%E-Commerce for Cosmetics in Brazil

230124

209

0

50

100

150

200

250

2009 2010 2011

US$millions

4

Key-Point:

Sales for cosmeticproducts online

almost doubledbetween 2010 and

2011.

Source:EBIT-2012



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E-Commerce of Face Carein 2011:

5

0%

5%

10%

15%

20%

25%

30%

35%

2010 Market Share

2011 Market Share

Key-Point:Lancme and Anna

Pegova represent 63%of the market, while theother major players still

havenot entered themarket.

underservedniche



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Why have the other major players stillnot entered this market?

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Fear of damaging their traditional distribution

outletsPharmacies

Beauty Salons

Super MarketsCosmetic Boutiques

underservedniche



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successstory

2009 Entered the Brazilian MarketSelling only through e-commerceWithout a .br websiteVery limited marketing

No celebrity endorsements

Key Point:The market for sun-care online represents only 2% ofbeauty products sold online

2011 - 18% of the online sun-care marketR$2 million per year



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Brazil Social Media Powerhouse

8

Fonte:ABIHPEC

SecondbiggestFacebookmarket in theworld

Publishesthe mostnumber ofposts out ofall Facebookcountries

Annual growthrate of Facebook

users is 144%, thestrongest of allLatin American

Countries

53% of Brazilianswould like tobuy productsthrough theirsocial medianetwork

61% of theA and B classbelieve in therise of socialcommerce



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oursolution

To sellproven, healthy, high-quality,

American-Made beauty products, througha Brazilian Social E-commerce store.

9www.earthbeautybrasil.com www.twitter.com/EarthBeuatyBR


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naturalbeauty

90% of Brazilian consumers search forproducts with natural ingredientsAlmost all cosmetics available in Brazil havesynthetic and harmful ingredients

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We have what the Brazilians are looking for: beautyproducts with natural ingredients, high quality, andwithout harmful components.

Source:UEBT



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Our beauty product categories:Face CareHairSkin Care

Make UpAccessories

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exclusiveproducts



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32 year old brandOwned by member of our teamNatural Ingredients100% free of harmful ingredients

Aproved and used by Hollywood ActressesNow, used by Brazilian ActressesMade in CaliforniaAccessible Premium Brand

(R$ 50 R$ 110)

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EarthScience



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15 year old brand

Growing 20% each year, forlast 10 years100% non-synthetic100% hand made

100% free of harmful ingredientsOnly clinically proven natural solutionDermatologist recomendedHas won various international beauty

awardsHi-Premium Brand

(R$99 R$299)

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Suki



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our target-market

Class B - DWomen 25-40

Medium level educationUsers of social media

Visits beauty salon regularlyMotive of purchase: Quality/

value

Key Point77% of the buyers of beauty products online in Brazil fall

within these two categories

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Class A - BWomen 30-50

High-level educationBuyers of clinically proven

productsVisits the dermatologist

regularlyMotive of purchase: Quality/

recommendation



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our marketing

FERNANDA

MACHADO

Program Launch Date Role

Prime Time Soap

Opera In the name

of the father

April 2013 MaincharacterofthemostwatchedTVprograminBrazil

Film: Trust me April2013 LeadroleofanewfilmtobereleasedthroughoutBrazil

Film: The Brazilian June 2013 LeadroleofanAmericanfilmaboutaBrazilianwoman,tobereleasedthroughoutBrazil

Our Founder, exclusive celebrity, and endorserHuge social media presence

2013 work schedule:

15www.earthbeautybrasil.com www.twitter.com/EarthBeuatyBR


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Social CommerceAffiliate Program

Access to popular magazines, tv,Radio, newspapes, etcCelebrity eventsOur medical representative

Jonas Lima Junior Plastic Surgeon Hospital das

Clnicas, So PauloAn exclsive team of dermatologistsPresence in the best beauty salonsGuerilla marketing

Ambassadors

FestivalsContestSamplesBeauty VanPop-up Stores

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our marketing

Social Media

Magazines and Newspaper

Dr. Jo



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our team

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Robert Frederick Riskin Robert is a graduate of the ColoradoLeeds School of Business, a young, California-native, with

tremendous social media and e-commerce experience. Robert wasborn into the world of cosmetics and technology. Roberts familyowns the California brand Earth Science, and he has played an activerole in the company for the last 5 years.

Fernanda Arrias Machado - Fernanda is a famous TV, film, and stageactress in Brazil. She is currently working with the media superpower TV

Globo and has played leading roles in over eight prime time soap operasin Brazil. She won the Best Actress award in 2008 for her role in ParaisoTropical. She was the leading actress in the Brazilian film Tropa deElite, which achieved international acclaim and success includingBerlins Gold Bear Award. She also has vast experience in the world ofcosmetic advertising and endorsement, working with Avon and Lreal.

Jonathan Peter Kendall - Jonathans experience is in businessmanagement and development through organic growth andacquisitions, his going public through an IPO with his former

company DAOU-INTEGREX, and his Brazil-business experience makehim a powerful asset. He will use his experience to grow and expandthe business rapidly while retaining customer focus and profitability.



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Collaborators

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In addition to our core team, California Beauty has thecollaboration of three professionals with extensive andproven ability in their areas of performance:A former Director of one of the international "giants"of the cosmetics industry with 15 years experience in

Brazil, has participated in developing the our strategyand will remain an integral part of the team

A plastic surgeon who certifies the quality of ourproducts

A Brazilian consultant with extensive experience inmanaging large and medium enterprises.



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ofadvisors

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boardRebecca Riskin - Rebecca is a successful California business woman,and the mother of Robert, who falls into the Active Adult category and is

a dedicated user of the products. She brings her unique perspective ofsuccessful women and entrepreneurship, and her can-do spirit hasalready moved us forward and helped us hone our direction. With salestotaling over $1 billion, she has been Santa Barbara's top realtor for thelast decade.

Al Decuir - In his distinguished 35+ year career, he has been a leader inthe U.S. finance and banking community. He currently specializes inPrivate Placements, Corporate Finance, and Mergers & Acquisitions.Prior to spending the last 20 years in advisory, Alfred held seniorpositions in Domestic US Banking, International Banking, Investment

Banking, Fortune 500 Treasury, and Finance Company Treasury. Hisengagements included US$400 million Life Settlements securitization,US$40 million oil & gas financing, and US$20 million student housingprojects.



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our strategy

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E-Commerce Strategy: An original andcompetitive modelStep 1: Create notariety, credibility, and desire

2013Launch products andwebsites of Suki and EarthScience2014Launch Perfume Fe by

Fernanda MachadoLaunch MyBody LineLaunch Mens Line



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Step 2: Accelerate publicity and increaseaccess to the brand(2015-2020)Entering online Beauty PortalsEntering tradtional physical outlets(pharmacies, super markets, etc)Continuing to developing and launchingnew lines of productsCalifornia Beauty Naturals

California Technology Made in Brazil

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ourstrategy


ti li 2013


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2013

Februrary- R$150.000 invested- Company legalized- Websites in construction- Degree 1 products

registered with Anvisa- Import licenses obtained- Logistics, PR, Marketing

partners identified- Exclusivity with

Fernanda Machado

March- First import arrives in

Brazil- Finish websites- Register Degree 2

products with Anvisa- Partnerships with

dermatologists andbeauty salons.

April- Launch Earth Science- Events in Rio and SoPaulo- Media Buzz- Implement marketing

strategies- Presence at Beauty Fairs

2014

July- Launch newproducts of EarthScience: AgeDefense

August- Launch Suki- Exclusivity with MyBodyand other brands

November- Increase marketing and

prepared for HolidaySeason

timeline 2013



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product costs

$R

FOBR$100.000

Product

Cost(USA)

Importa


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Profitability: 35%After 5 years, the value of the company will be: 10 times EBIT

(10 times is the average valuation for a cosmetics company in Brazil),or

10 x 60 million x 35% =R$ 210 million24

our valuation

Our growth expectancy :R$2 million in year 1R$8 million in year 2

R$16 million in year 3R$32 million in year 4R$60 million in year 5

Investment Period: 5 yearsCapital need for launch: R$ 2 million



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for your attentionthank you

21

21.7906.2094

EarthBeautyBrasil.com

[email protected]

phone

www earthbeautybrasil com www twitter com/EarthBeuatyBR

Earth Beauty Brasil - Presentation

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