E-Waste Event Recap

Love Promise – Subaru Loves the Earth

April E-Waste Event Recap

272,212 lbs

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Collection

# of Pickups # of lbs # of CRT’s Total Cost

PHL 60 124,262 1,759 $123,212.70

DCA 44 89,061 1,289 $88,591.85

ATL 44 37,490 453 $36,396.50

ORL 36 21,399 280 $20,989.15

EST 184 272,212 3,781 $269,190.20

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Social Media

Facebook

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Social Media

Twitter

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CareConnect

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CareConnect – Sales and Service

Sales Market Drivers Region/Zo

ne # of Times

Sent Unique

Customer Communic

ations

# of Email # of Emails Opened

% of Emails

Opened

# of Emails Clicked

% of Emails Clicked

Eastern 336 482,872 482,893 97,776 20.25% 7,172 1.49%

PHL 106 197,594 197,605 38,030 19.25% 3,254 1.65%

DCA 84 147,824 147,828 30,409 20.57% 2,132 1.44%

ATL 82 89,825 89,829 18,681 20.80% 1,165 1.30%

ORL 64 47629 47631 10656 22.37% 621 1.30%

Service Reminders # E-mails - 29,829

# E-mails Opened - 11868

% of E-mails Opened - 39.79%

# of E-mails Clicked - 2404

% of E-mails Clicked - 8.06%

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Retailer Websites

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Retailer Websites – “E-Waste Event” Page

Visits Views Entries Bounces Bounce

Rate

Exits % of

Exits

Avg Time

East 4,884 5,047 3,110 2,859 91.9% 3,721 0.3% 00:01:17

PHL 2,207 2,263 1,503 1,390 92.5% 1,743 0.4% 00:01:06

DCA 1,278 1,315 852 784 92.0% 987 0.4% 00:01:05

ATL 906 934 507 464 91.5% 640 0.2% 00:01:01

ORL 493 535 248 221 89.1% 351 0.2% 00:03:03

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Retailer Websites – Love Promise Page

• Love Promise Page View from March to April

• 351 Love Promise Story Submissions

– 177 Pre-Event

– 174 Post-Event

• 20 were Retailer generated

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Overall Assessment

• Retailers like turn-key

• Love Promise Awareness vs. E-Waste Awareness

• We need more time for execution

– Boxes

– DDC

– CareConnect

• Shorten the time frame of program

• Partnering with the right vendor is key

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Questions?

E-Waste Event Recap

Documents

Transcript of E-Waste Event Recap