E-mail summit 2015: what's hot in e-mail marketing
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What’s hot?
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Transcript of E-mail summit 2015: what's hot in e-mail marketing
What’s hot?
The sustainableCommunication Production House
Integrated publishing production solutions provider for offline and online marketing & corporate communication.
DISTRIBUTEDMARKETING
DTP & DESIGN
MOBILE MESSAGING
& APPS
PICK & PACK
E-MAIL & DIRECT MAIL
DIGITAL SIGNAGE
INTEGRATION
EVENT WEBSITES
SOCIALINTEGRATION
DISTRIBUTEDMARKETING
DTP & DESIGN
PICK & PACK
E-MAIL & DIRECT MAIL
DIGITAL SIGNAGE
INTEGRATION
EVENT WEBSITES
@ sign: born in 1448
Electronic mail born in +/-1972
E-mail: born in 1993
Basics first!
Basics are
• Relevancy through segmentation & personalisation
• Abandon cart e-mails• Double/triple touch campaigns• Welcome messages for new
registration• Be interested in me, myself & my
hobbies!
INSPIRE
1MOBILE
2014
Be responsive
CONNECT
I know where
you were!
2DATA
inspire!In a world where time travelling is almost possible, you need to inspire your audience
Who’s smoking’?
Lifecycle marketing
3social
Remember…
Who’s smoking’?
Why social integration…
FREE DATABEST WORKING E-MAIL ADDRESS
Don’t do it for social shares…
Integrate data
Website click data
Buying history
Social data
Campaign environment
Mobile data
Campaign data
E-mailDMetc
Unique key? Refresh rate? Summarize data…Anonymize data…De-anonymize data…
De-anonymize
pipo
anonymous
pipo
Through open graph
4Distributedmarketing
DATABASE
VARIATIONS
REPORTING
BRAND RISK
BIG
LOW
HIGH
LOW
SMALL
MEDIUM
LOW
MEDIUM
BIGGER
HIGH
MEDIUM
HIGH
DIRECT DEPENDANT INDEPENDANT
Case: AG Insurance
www.mooose.be
5E + P = ROI²
E-buyers read even more Direct Mail
HEAVY E-BUYER
89%
VERSIONSBATCH
E-mail marketers
should learn DM specialists to
think in personalisation
www.artoos.be
www.mooose.be
