What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Friends
What's Hot in Fundraising Direct Mail for 2014
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2014: What’s Hot in Fundraising Direct Mail By Cheryl Keedy Senior Strategist, Direct Response & Marketing Formats Production Solutions/PS Digital ©Production Solutions 2014 www.productionsolutions.com
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Production Solutions' resident “master” of Innovations, Cheryl Keedy took a look back and assessed the success and value of certain direct mail/fundraising package formats in her annual issue of Ins and Outs in Direct Mail 2014.
Transcript of What's Hot in Fundraising Direct Mail for 2014
2014:What’s Hot in
Fundraising Direct Mail
By Cheryl KeedySenior Strategist, Direct Response & Marketing Formats
Production Solutions/PS Digital
©Production Solutions 2014 www.productionsolutions.com
©Production Solutions 2014 www.productionsolutions.com
Synchronized Media Campaigns
ACLU Integrated Phone & Mail
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©Production Solutions 2014 www.productionsolutions.com
Increased Engagement and Cultivation Strategies
amfAR Free E-news Subscription Offer ©
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The Wilderness Society“The Magnificent 7 Ballot – You Vote”
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Wounded Warriors“Little Book of Words” 48-Page Bounce Back
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©Production Solutions 2014 www.productionsolutions.com
Quality & Quantity:More Personal Touches
International Rescue LeagueCultivation Postcard: “Briefing from the Field”
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Defenders of Wildlife RSVP Planned Giving Seminar
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Heifer International“Thanks to You” Postcard
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©Production Solutions 2014 www.productionsolutions.com
Extraordinary Storytelling
Volunteers of America3-Panel “Gifts of Hope” Catalogue
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American Indian Relief CouncilQuilt Square Bounce Back
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©Production Solutions 2014 www.productionsolutions.com
Scorecards
National Parks Conservation Association Hi-Dollar Exclusive Report
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UNICEF “Give With Confidence” Insert
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©Production Solutions 2014 www.productionsolutions.com
Mission-Focused “Thank You” Gifts
New York Public LibraryInfographic Insert & Recommended Reading Bookmark
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St. Jude’s Children’s Research HospitalHoliday Wishes “In Appreciation”
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Southern Poverty Law CenterAcquisition – Appreciation & Recognition
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Capital Caring“Tribute Lights” Gifts In Honor
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©Production Solutions 2014 www.productionsolutions.com
Hi-Dollar Formats
Sixth&i Synagogue’s “Share Your Story” Insert
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Questions?
Like this presentation? Contact us to learn more about our complimentary Innovations Audits:
Cheryl Keedy, [email protected]
Production Solutions can help you with Innovative Direct Marketing Solutions. Learn more:
www.ProductionSolutions.com www.ProductionInterrupted.com
www.RightHookBlog.com
[Proprietary & Confidential] Production Solutions 2014
