E-Commerce & Social Media Influence for your Business
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E-‐Commerce & Social Media Influence for your Business
Jane:e Toral Twi:er: @digitalfilipino
1st Mompreneur Summit September 15, 2012
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h:p://www.digitalfilipino.com
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In building business opportuniLes
• One Lme sale • Repeat sale • Short term relaLonship
• Long term relaLonship
• Upsell • Cross-‐sell
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Ways to accept payment
• Cash – person to person • Bank deposit • Remi:ance service
• Credit card • SMS
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Card Network
Life Cycle of a Transac0on -‐ Authoriza0on
1. Consumer Selects goods to purchase
2. Website redirects Consumer to Payment Gateway
3. Gateway accepts payment details from Consumer
4. Gateway encrypts transac0on and transmits to Acquirer.
5. Acquirer sends transac0on to Card Network
6. Card Network routes transac0on to Issuer of Credit Card
7. Issuer check for sufficient funds and provides Authoriza0on
8. Acquirer passes transac0on result to Gateway.
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Card Network
Life Cycle of a Transac0on -‐ SePlement
1. Gateway closes off Batch and transmits to Acquirer
2. Acquirer sends Batch to Card Network
3. Card Network sePles transac0on by paying Acquirer and debi0ng Issuer Account
4. Issuer Debits Card Holder’s Account
5. Acquirer Makes Deposit to Merchant’s Account
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Charge Backs and Refunds
Website
Card Network
Acquirer
Issuer
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h:p://www.cashsense.com
h:p://mulLply.com
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h:p://www.xend.com.ph
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Book reference: Brains on Fire # Build communiLes
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h:p://architerra.org
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h:p://digientrepreneur.com
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Social Media Influence
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Social Lives at the Top of the Funnel
Source: SEOMoz.org
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R
Blogs + Blogging
Comment MarkeLng
News/Media/PR SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
PodcasLng
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING! (AKA all the “free” traffic sources)
Direct/Referring Links
Type-‐In Traffic
Local Portals
Every One of These Marketing Tactics
Helps Every Other One Source: SEOMoz.org
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Howtofascinate.com
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What is influence?
• Influence is simply the ability to change how others think and act.
• Size of an individual’s social graph ojen indicates credibility.
• DefiniLve characterisLc of an online influencer is their ability to drive others to take acLon, alter behavior or change opinion.
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h:p://bit.ly/KDk6e9
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It is also about you…
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Source: Business Model GeneraLon book – h:p://businessmodelgeneraLon.com
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DTI, BPAP, CCAP, reLrees, OFW organizaLons, financial, training, virtual communiLes, GoNegosyo.
MarkeLng; Gepng projects; Maintenance; Training delivery.
E-‐Learning
Project management
Learn pracLcal skills with no locaLon constraints.
Get project opportuniLes.
Provide expert advice as needed.
HomeBasedElite.com Project Business Model Canvas
Mentoring; On-‐demand online tutorials; community
Online / offline briefing; Website; Social media
Entrepreneurs exploring new business areas.
Stay-‐at-‐home Moms / Dad wanLng to earn from home.
Professionals wanLng to outsource
MarkeLng Training Domain name Web hosLng Webinar plasorm Website
SubscripLon (40%); per skill training (30%); Jobs (30%)
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h:p://slideshare.net/jane:etoral