Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce
-
Upload
john-havens -
Category
Technology
-
view
3.471 -
download
3
description
Transcript of Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce
![Page 1: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/1.jpg)
Mobile Maturity: How Accountability Based Influence
Evolves Consumers and Commerce
John C. Havens @johnchavens
![Page 2: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/2.jpg)
Who I Am
• Founder/Principal of Transitional Media
• Former EVP, Social Media for Porter Novelli
• Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
• Former VP, Business Development for BlogTalkRadio
• Guide to Podcasting for About.com (Original Guide)
• Professional Actor for 15 years in NYC
![Page 3: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/3.jpg)
![Page 4: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/4.jpg)
![Page 5: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/5.jpg)
Accountability Based Influence(ABI)
![Page 6: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/6.jpg)
![Page 7: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/7.jpg)
![Page 8: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/8.jpg)
![Page 9: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/9.jpg)
![Page 10: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/10.jpg)
![Page 11: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/11.jpg)
How can we* evolve?
*We = Brands + Individuals
![Page 12: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/12.jpg)
![Page 13: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/13.jpg)
![Page 14: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/14.jpg)
![Page 15: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/15.jpg)
![Page 16: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/16.jpg)
![Page 17: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/17.jpg)
![Page 18: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/18.jpg)
![Page 19: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/19.jpg)
Visual Search
![Page 20: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/20.jpg)
![Page 21: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/21.jpg)
![Page 22: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/22.jpg)
![Page 23: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/23.jpg)
![Page 24: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/24.jpg)
![Page 25: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/25.jpg)
![Page 26: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/26.jpg)
![Page 27: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/27.jpg)
![Page 28: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/28.jpg)
What does all this mean for marketers?
![Page 29: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/29.jpg)
![Page 30: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/30.jpg)
How can we evolve?
![Page 31: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/31.jpg)
CatalyticPhilanthropy
![Page 32: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/32.jpg)
![Page 33: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/33.jpg)
Accountability Based Influence(ABI)
![Page 34: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/34.jpg)
Will your actions speak louder than your
words?
![Page 35: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/35.jpg)
![Page 36: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/36.jpg)
Who?Who?Who?Who?
![Page 37: Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce](https://reader035.fdocuments.in/reader035/viewer/2022070302/548a83b3b47959e27c8b47e6/html5/thumbnails/37.jpg)
I really wanna’ know.