Dunkin' Donuts Final
12
Soo Jin Suzie Choi Brianna Giarraputo Daniel Neagu Konrad Testwuide
description
case study
Transcript of Dunkin' Donuts Final
Soo Jin Suzie ChoiBrianna Giarraputo
Daniel NeaguKonrad Testwuide
Background Information Financial Performances
Competition and Industry
Competitive Advantages
Threats and Opportunities
Bakery goods and Beverage Franchise
Size : $3.37 billion
9876 global locations in 32 countries
1.5 billion cups/year globally◦ 30cup/sec
Franchise◦ 5% of revenue Franchisee makes goes to
Franchisor
Support/Operation ManualSupplies
5% of
Franchisor(Dunkin’ Donuts Inc)
Franchisee(Local Store)
Source : Reuters.com
2011 (2nd Quarter): $157 million
thousands of dollars
Stock Performance
Dunkin’ Brands Market Cap: $3.37 BillionStarbucks Market Cap: $31.5 BillionKrispy Kreme Market Cap: $451.75 MillionMcDonald’s Market Cap: $92.8 BillionPanera Bread Market Cap: $3.2 Billion
Strong BrandHigh Consumer Loyalty
Increasing use of technologyAlliances and partnerships
Brand Keys Customer Loyalty Engagement Index
ResourcePRO and TerritoryPRO
Optimizing Routes◦ Volume and time requirements◦ Customer time windows◦ Driver work time parameters
High rivalry among competitors
Potential Substitutes◦ Tea sales climbed by 32% from 2005 to 2009
Nutritional Awareness
Global Expansion
◦ China 2007
◦ Russia 2010
◦ India 2011
