Win Sports Meeting Bogotá, Mayo 2013

DIRECTV Viewer Data Collection

Number of times Walt Disney was turned away for financing to build Disneyland

There is nothing more powerful than an idea whose time has come

Victor Hugo (1802-1885)

Short history of an idea…1999 2001

Sandro Mesquita, Rao Sunkara

So this is how it works…

LOCALOFFICE

CALIFORNIABROADCAST

CENTER

ONLINE

REPORTING

RETURN PATH DATA

From idea to the market…2008 2009 2010 2011

600+ automated reports a month All likely combinations All available online in PDF and Excel formats

DaypartDaypart-Whole day-Daytime-Primetime

Days of the weekDays of the week-Weekdays-Weekends-Each day

MarketMarket-Panregional-Individual countries

From idea to the market…2008 2009 2010 2011

vdc.directvla.com

ARG

CHI

COL

PER

PUE

URU

VEN

Nuevos Clients y Partners del Proyecto

Full ClientsPanregional - Programadores

Panregional - Agencias

Report clients

Argentina - Clientes

More ideas to hit the market…

Ways we can change the rules of the game

From programs to spots & promos

Volkswagen: Darth Vader – 30secVolkswagen: Darth Vader – 30sec

Chanel: B. Pitt – 30 secChanel: B. Pitt – 30 sec

Promo: PPV Madagascar – 10 secPromo: PPV Madagascar – 10 sec

Industry: Company: Brand: Creative: Duration: Position in Prg/Break:

In your pocket

Android and iOS (iPhone/iPad/iPod Touch)

Program and channel rankers

Average ratings, shares, cumes

Free & Pro versions

A lot more data Program genreProgram subgenreEnglish titleSpanish titleEnglish episode titleSpanish episode titleSeason numberEpisode numberUS parental ratingHD flagLive/debut/repeat (select programming)Keywords (not yet in service)Possible in future:

Director, leading actors etc.Short and/or long program description in English/Spanish/Portuguese

DVR Timeshifted Viewing

PROGRAMPROGRAM COMMERCIAL

LIVELIVE

CVI

TIMESHIFTED

Live + Same Day1 -6 hrs Delay

6 - 24 hr Delay

24 - 48 hr Delay

2 - 3 day Delay

3 - 7 day Delay7 - 14 day Delay

Near Live

Commercial * 100

Program

How well a program can deliver audiences

to an embedded commercial

How well a program can deliver audiences

to an embedded commercial

Program EngagementNew DTVLA program Web pages with social media linksComplete Web statistics (visits, demos, likes, recommendations, etc.)Combined reporting

Online Viewing Integration

Buyer & Pyschographics