Driving Through the Noise:

A Journey to Social Media

Shari Gantman, Vice President of Communications Health Foundation of South Florida

Social media vehicles

Facebook and Youtube: media vehicles for personal use

LinkedIn: share professional networks

Twitter: communicate in real time and find the new good stuff

Google Wave: work on the future

Blog: think and muse and share and publish. Go Colts!

Web site: Stable work horse

Shift Into Reverse

Late 1990’s, Web sites and Internet considered a “fad.” Editors felt nothing could replace the feeling of having an actual

newspaper in your hand

In 2009, reporters from all four traditional parts of industry found themselves jobless:

Nearly 293 newspapers folded; eight magazines with one million plus circulations ceased publication

1,126 print and online magazines shuttered

Radio: 10,000 jobs were lost

Television: More than 100 TV stations affected by parent companies filing Chapter 11

America in Idle

Pitching just for print is old news

Journalists performing dual roles.

Papers forming content sharing partnerships

Local stations more talk show less news-based

Radio in flux: satellite, iPods, Internet radio and other media

More journalists turned to Twitter

Move out of Neutral

New media PART of marketing plan

Send relief: blog posts, photos, video news releases and Web copy

HARO, chrisbrogan.com, www.healthnewsflorida.org

Maintain Facebook page

Friendly Fan and Follower

Steer the Social Conversation

As a grantmaker, listen to what is said about organizations and issues

Identify influencers; see their followers

Create ‘active idea’ to engage people; brand through CEO

Connect people interested in an issue with each other; grantees working on issue

Convert conversation to content and back again

There’s No Place like Home Page

Web site overlooked for the flash of Facebook, Linkedin…

Organization’s own Web site seen as more credible than blogs, social networking sites & advertising * 2009 Edelman Trust Barometer

Social networks and micro-blogging link back to Web page

Attract visitors by publishing high quality content

Link with others; Health News Florida, Kaiser….

Web site ranks high for online engagement & showing quantifiable results

Chart Your Course

Fuel for Thought

Break through traditional media traffic jam

Promote Public Policy Agenda: Twongress, the Power of Twitter “one-fourth (132) of all legislators use Twitter.

Ileana Ros-Lehtinen, (2,868 followers), Twitter name IRL, re-tweets often. John Boehner: 18,800 followers.

Ernest Hemingway may be original Tweeter. He told a story in about 33 characters:

“For sale: baby shoes, never worn.”