Don't just roll the dice ch2

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Dont Just Roll The Dice Pricing Psychology: What is your product worth?

Transcript of Don't just roll the dice ch2

Page 1: Don't just roll the dice ch2

Dont Just Roll The Dice

Pricing Psychology: What is your product worth?

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What’s your product

• not only the software

• reassurance

• familiarity

• support

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Value is subject.

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How peopler set their perception?

• reference point

• taste

• tribe

• wealth

• knowledge

• tips: five and nine

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How to increase perceived value?

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Ways of increasing value

• increasing product’s object value

• linking product to expert

• making people love the product

• providing a better service

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(Advanced) Ways of increasing value

• giving product personality

• selling more than just the physical product

• providing assurance

• creating a tribe

• reminding people of how much work you’ve put into your product

• appealing to people’s sense of fairness

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more advanced way: signposts

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killer way: blue ocean

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discussion

• how to utilise the skills provided by this chapter to increase the perceived value of your friend’s product? (20 mins)

• providing a new(and customised) skill to increase your product’s perceived value. (15 mins)