Don't just roll the dice ch2
Transcript of Don't just roll the dice ch2
Dont Just Roll The Dice
Pricing Psychology: What is your product worth?
What’s your product
• not only the software
• reassurance
• familiarity
• support
Value is subject.
How peopler set their perception?
• reference point
• taste
• tribe
• wealth
• knowledge
• tips: five and nine
How to increase perceived value?
Ways of increasing value
• increasing product’s object value
• linking product to expert
• making people love the product
• providing a better service
(Advanced) Ways of increasing value
• giving product personality
• selling more than just the physical product
• providing assurance
• creating a tribe
• reminding people of how much work you’ve put into your product
• appealing to people’s sense of fairness
more advanced way: signposts
killer way: blue ocean
discussion
• how to utilise the skills provided by this chapter to increase the perceived value of your friend’s product? (20 mins)
• providing a new(and customised) skill to increase your product’s perceived value. (15 mins)