THE ASPEN INSTITUTE

MBA PROGRAMS

TOP1002011-12

Doing Businessin Peru

InvitationLetter

Dear students and professors,

We have the pleasure to invite you to participate in ourintensive one-week immersion program “DoingBusiness in Peru” to take place at CENTRUM Católica,Lima, Peru. You will also have the option to travel toCusco and visit Machu Picchu, one of today´s sevenwonders of the world.

Lima, Peru´s capital, is a bustling metropolitan cityknown as one of Latin America´s largest financial hubs.You will immerse yourselves in the culture as you visitPeruvian companies, participate in seminars, andconverse with local professionals.

“Doing Business in Peru” offers an opportunity for younot only to experience the big city, but also to explorethe Inca culture in the mountains of Peru, where ancientruins cover the terrain. The heartland of the SacredValley can be found in Cusco, where just outside, liesthe legendary Inca Kingdom, Machu Picchu.

“Doing Business in Peru” captures the full Peruvianexperience as detailed below:Five days in Lima–company visits, cultureimmersions, and seminars at CENTRUM Católicadesignated to expand your awareness of Peruvianand Latin American business practices.Option to travel to Machu Picchu (located in Cusco)before or after the scheduled event.

CENTRUM Católica offers this unique program toprovide you with the opportunity to experience thePeruvian culture and understand the industries behindthis thriving Latin American country. You will return toyour home countries with a piece of Peru and anenhanced vision of the global economy.

We hope to see you soon!

Sincerely,

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Fernando D'Alessio IpinzaDirector General

Fernando D'AlessioDirector General of CENTRUM Católica

“CENTRUM Católica gathers the legacy and tradition, path,potential and values of the Pontificia Universidad Católica del Perúin order to contribute to the development of companies, institutionsand organizations of public and private sectors. The challenges thatwe will face in the near future require spaces in which thecapabilities of academia and business management come togetherto promote the economic development of Peru and Latin America.

I am pleased to invite you to be part of an enriched andinternational experience by participating in the program ´DoingBusiness in Peru´ at CENTRUM Católica.”

Message From

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Doing Business in Peru

Rich Culture

Geographic Advantage

Sustainable Economic Growth

Peru has a rich cultural heritage dating backthousands of years. Contemporary Peru is a result ofthe fusion of the Inca and Spanish cultures enrichedwith divine arts, literature, historical ruins, andcultivated traditions.

With 28 of the world´s 32 climate zones, Peru´sdiversity is its most important economic resource.This allows the country to be the world´s largestproducer of silver, wheat, alpaca fiber and fish oil, inaddition to the world´s largest exporter of asparagusand paprika. (Proinversion, 1999).

Peru has tripled its Gross Domestic Product (GDP),

Doing Business in Peru

The Program

Administrative Aspects

Contact Us

Why Peru?Why Doing Business in Peru?Why CENTRUM Católica?About LimaAbout Cusco

Doing Business in Peru

Contents

Why Peru?

converting into a medium to medium-high incomeeconomy (MEF, 2012). In 2012, the GDP is expectedto grow 5.2% (IMF, 2011). Also, according to TheEconomist (2012), Peru is one of the countries withhigh capacity to adjust its fiscal and monetary policywhen facing an international crisis.

Foreign investments are permitted withoutrestrictions in the majority of economic activities.From 1997 to 2010 foreign direct investment (FDI)increased from 7.4 billion to $20.7 billion (Forbes,Proinversión 2011).

Sectors with the highest growth potential are eco-business, energy, telecommunications, tourism,infrastructure and mining.

Population: 29,797,694.Peru is the fourth most populated country inSouth America.Peru´s GDP grew at 7% (est.) in 2011 (MEF, Jan2012).Lima´s airport Jorge Chavez is ranked, for the 3rdconsecutive year, the best airport in SouthAmerica (The World Travel Awards, 2011).

Foreign Investments

High Growth Sectors

Facts About Peru�

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Peru is ranked 41 among 183 economies on theease of doing business (Doing Business, EconomyRankings, 2011).

CENTRUM Católica is the only business school inPeru accredited by the three most prestigiousaccreditations for business schools in the world:AACSB, EQUIS and AMBA. An international facultyand diverse students are joined to create a globalenvironment within every classroom. State of the artinfrastructure and modern technology used in theclassrooms allow the students to continually be up todate on world trends and global business practices.

CENTRUM Católica is not just a business school, butan entire educational experience. “Doing Business inPeru” at CENTRUM Católica will open eyes to a newculture and way of life, while preparing theparticipants to create business opportunities and becompetitive business people in Peru and LatinAmerica.

The commercial trust continues to grow in Peru, as its businesses incrementrevenues and profits (2011, abril. América Economía).

In 2011, Peru has been ranked 2nd out of 32 countries inLatin America & Caribbean region to improve the ease ofdoing business (Doing Business, Economy Rankings, 2011).

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Peru has improved eight positions in the ranking of the British Euromoney, theleading journal of business and finance in Europe, as the safest destination forinvestment, making it the most advanced country in Latin America (Perú subió8 posiciones en ránking como mejor destino seguro para invertir, 2011,octubre. El Comercio.pe.).

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Figure 1

Doing Business.

. Latin America & Caribbean Doing Business Ranking. Adapted from “Economy Rankings”, byInternational Finance Corporation and The World Bank, 2011.

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Figure 2

Weekly Report.

. Net International Reserves (billion US$). Adapted from “Concepts Of Central Bank Of PeruInternational Liquidity”, by Central Reserve Bank of Peru, 2012.

Why CENTRUM Católica?

Doing Business in PeruWhy Doing Business in Peru?

Doing Business in Peru

Lima: “The City of Kings”�

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Lima is the industrial and financial center of thecountry.A metropolis of nearly 9,000,000 inhabitants,encompassing one third of the entire country´stotal population.Founded in 1535 by Francisco Pizarro, Lima wasconsidered the most important city in SouthAmerica during its first centuries of existence.Awarded the “Gastronomical Capital of LatinAmerica” at the annual Madrid Fusión event in2006.

� Declared in 1991 by UNESCO as a CulturalHeritage of Humanity.

Cusco: “The Rome of America”�

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Cusco has been referred as “The Rome ofAmerica” for its infinite amount of ruins andancient artifacts.

Machu Picchu was declared by UNESCO as aworld heritage site in 1983.

City of 350,000 inhabitants nestled in Andesmountains of southeastern Peru.Known as the historical capital of Peru and theheart of the Inca Empire.Machu Picchu is one of today´s seven wonders ofthe world.

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About Lima About Cusco

Tourist Attractions�

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Lima city tour

National Museum –collections of art and historicartifacts of PeruGold Museum –famous displays of pre-Hispanicgold, Paracas textiles, and ceramics

Archeological sites within the city bordersPacific beach coastParagliding

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Plaza de Armas –main square of downtown Lima

Folkloric dance shows from different regions ofPeru

Doing Business in Peru Doing Business in Peru

Tourist Attractions�

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Cusco city tour

Shop at the handicraft Pisac MarketVisit Machu Picchu, located just a few hoursoutside of Cusco city.

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Visit the famous Cusco CathedralDiscover the Sacred Valley of the Incas

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Twelve hours of business seminars atCENTRUM Católica in EnglishTwo company visitsCultural visitsTrip to Cusco (optional)

HighlightsSeminars attendance which will providestudents with a new approach for doingbusiness in Peru.

Learning Outcomes

Business Seminars

The “Doing Business in Peru” program offers studentsa stimulating multi-cultural learning experiencefocused on the dynamics of Peruvian and LatinAmerican business practices.

Twe lve hours o f bus ines s seminar s inentrepreneurship, marketing, corporate socialresponsibility, strategy and innovation focused onPeruvian and Latin American businesses.

Seminars taught by world-class faculty members fromCENTRUM Católica.Language: English.Students will also have the option to participate inSpanish-speaking seminars.

Company Visits

List of Prospect Companies toVisit:

The program includes company visits to internationallyrecognized Peruvian companies. Participants will learnabout the companies´ managerial strategies andcompetitive advantages that have positioned theirproducts and services in the international market.

Movistar (telecomunications industry)Backus, Ajeper S.A., Gloria Alicorp S.A. (foodand beverage industry)Topy Top (manufacturing industry)BCP - Banco de Crédito (banking industry)BBVA - Banco Continental (banking industry)MiBanco (banking industry)SIMA (naval industry)Villa Salvador Industrial Park (industrial cluster)Frío Aéreo (service sector)Cementos Lima (construction industry).

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Being part of a multicultural event with theopportunity to meet students and teachersfrom around the world.Visits to top Peruvian companies within a widerange of industries and sectors.Experience the Peruvian culture, traditions, finedining,and folklore.Enjoy the cultural richness of the sacred city ofCusco and Machu Picchu.

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The ProgramDoing Business in Peru

The ProgramDoing Business in Peru

The “Doing Business in Peru” program offers a unique experience,including:

Who will attend?

What will participants be doing?

Post graduate students from top business schoolsworldwide.

Students will partake in an intensive “Doing Business”program designed by CENTRUM Católica toprovide the participants with a preliminaryassessment of Peruvian and Latin American businesspractices.

CulturalActivities while in Lima� Downtown Lima city tour

Folkloric dance show at Brisas del Titicacarestaurant where guests will watch dances fromthe different regions of Peru.Cultural visit to Gold Museum which displays anextraordinary selection of pre-Hispanic goldwork collections and other pottery, stone, shell,wood and textile archeological objects. Thesehand-made metal artifacts, sacred to theindigenous cultures, are a reflection to the way oflife and cultural beliefs of the native people thatinhabited Peru thousands of years ago.

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CulturalVisits while in Cusco�

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Cusco city tour: Cathedral of Cusco, Qoricancha,the Temples, the Sacsayhuaman fortress, theQ'enqo Amphiteatre, Tambomachay, andPucapucara.Machu Picchu Citadel, an important archeologicalsite, considered one of the seven wonders of theworld. The Citadel was built in the 15th centuryby the Inca Pachacutec.Excursion to the Sacred Valley of the Incas: visit tothe typical towns of the Valley, and the famoushandicraft market of Pisac.

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The ProgramDoing Business in Peru

Program DetailsDuration:

Dates:

Location:

Price:

Five days (not including optional trip to Cusco);program departs twice a year

September 9 – September 13, 2012*(Cusco trip not included)

CENTRUM Católica Business School - Lima,Peru and Cusco, Peru

1,200 USD/person

* Students will have the opportunity to take part in CENTRUM Católica´s VIIAnnual International Week. Participants will expand their global networks, asseminars will be diverse with international professors and students.

The ProgramDoing Business in Peru

The program includes the following cultural activities:

THE ASPEN INSTITUTE

MBA PROGRAMS

TOP1002011-12

15

The program does not include:�

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Personal transportation and miscellaneousexpenses during stayHealthcare insuranceInternational flights to and home countryFlight to and from Cusco (optional)Airport taxes in Lima and CuscoVisa application feesTravel insuranceBank transfer fees

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Trip to Cusco with accommodations and tours(optional)

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CENTRUM CatólicaJr. Daniel Alomía Robles, 125-129Urbanización Los Álamos de Monterrico - SurcoLima 33, Lima - PeruTel: +511 626-7100Fax: +511 313-3428

www.centrum.pucp.edu.pe/doingbusinessinperu

gisella.butron@pucp.pe

See the brochure online:

International Relations Coordinators:

Gisella Butrón:Christine Duncan: cduncan@pucp.pe

Payment:

Participant profile:

Min. participants required:

Dates and Registration Deadlines

International transfer

MBA, Ph.D. studentsand graduates & guests

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Dates: September 9 – September 13, 2012Registration deadline: July 20, 2012

Administrative Aspects Contact Us

The program includes:�

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Material for business seminarsCertificate of participation from CENTRUMCatólicaAll activities (seminars, company and culturalvisits in Lima)Transportation to and from CENTRUMCatólica, company and cultural visits, hotel andairportCoffee breaks at CENTRUM CatólicaHotel accommodations in Lima (Breakfastincluded)

Pre-travel advice and support� One farewell dinner

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