DMS Media Kit Sales-v1_3.pdf

8/19/2019 DMS Media Kit Sales-v1_3.pdf

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The No.1 and Most Influential Digital Media in Indonesia


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Detikcom’s Transformation

1998 2011

2015

FoundedJoined

Transmedia GroupMOVE ONTO THE

NEXT LEVEL


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The No.1 Digital Media In Indonesia

40 Million+ UV 2,5 Million+ UV30 Million+ UV

38%

Read by 70 Million+ UV monthly in Indonesia

24%Female

76%Male

Data by Google Analytics, May 2015.

12%

24%

12% 9%

5%

18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+


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70 million Detikcom Readers

70% access detikcom

directly by typingwww.detik.com in the

address bar

81% of them arereturning visitor

Data by Google Analytics, May 2015.

Read 4 pages in average

within one session

Spend at least 2 minutes

to read a single page of article

Spend at least 8 minutesto read news, sport, lifestyle on

detikcom properties


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The Most Influential Digital Media in Indonesia

Detikcom has the ability to convey social and political

awareness, revealing previously unfolded phenomenon, for

the people, government and the rest of the globe to discover

#SaveSiJambulKuning (the yellow headed parrot), the

#hashta has ained an im actful ublicit whereas it ained

Other cases :

#NoDrivingUnder17 #JORR #Carrefour

over 100.000 read for each of the 171 articles prepared by theeditorial. Nowadays, the conservatives put strict policies and

regulations to save the species.

which can be found on Detikcom archive


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The No.1 and Most Influential Digital Media In Indonesia

The No.1 and Most Influential in Indonesia


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Detikcom Marketing Solution


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DMS – detikcom Marketing Solution

CONTENTQUALITY AUDIENCE+=


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Marketing Funnel

Brand LaunchAt the top of the funnel, the marketing goal is tolaunch your brand and achieve exposure amongas many people as possible within your target

audience, through impactful, creativeexecutions.

Education & Brand SustenanceFollowing the brand launch the next step will be

Awareness

to educate audiences on your products &services through engaging content/channels.You will also need to sustain brand awarenessby encouraging visits/revisits to yourarticle, website and landing pages.

ConversionEnabling you to drive conversions andgenerate action through intelligentaudience/customer segmentation &exclusion, and rule-based, dynamicretargeting.

ngagement

Conversion


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1st Phase

• Skinner

• Billboard

• Premium Billboard

• Billboard Mobile

Awareness

• Bottom Slider• Promobox

• Over The Page

• Site Take Over

• Advertorial

ngagement

Conversion


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Preview - Skinner


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Preview – Billboard Banner


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Preview – Billboard Banner Mobile


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Preview – Over The Page


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Preview – Site Take Over


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Preview – Bottom Slider


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Preview – Promo Box


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Preview – Advertorial


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2nd Phase

• CPC Banner

• CPC Native

Awareness

ngagement

Conversion


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Preview – CPC Banner

Leaderboard

Rectangle


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Preview – CPC Banner

BannerMobile

Skyscraper


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Preview – CPC Desktop Native

Newsfeed Detail PageDesktop Native


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Preview – CPC Mobile Native

Newsfeed Detail Page

Mobile Native


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3rd Phase

Awareness

• CPI Banner

• CPL Banner

ngagement

Conversion


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Preview – CPA (CPL CPC Conversion)

Lead readers to install


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CPC

Premium(CPD) &

Sponsorship

Pricing Model Ad Type

Video

Display

Audience Targeting (Data)

Objective

Awareness

CPM

CPI*

Rich Media

Native

Mobile

Content

Engagement

Conversion

*available soon


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Audience Targeting (Data)

Country / CitySegment your

Demographic*Target with basic

Behavioral*Use consumer webbehaviors and

Device / SystemSegment youraudience based on

au ence ase oncountry and cit.

Topic*Take contextual

targeting further withkeywords and topics.

information likeage, gender

browser (interest)

es top, mo e ortablet, OS, browser

also ip address.

Mobile DeviceSegment your

audience based onmobile carrier, deviceformat and vendor.

*available soon

ChannelSegment your

audience based onchannel withinDetikcom network.


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thank you

for more information :[email protected]

+62823 0823 7078

DMS Media Kit Sales-v1_3.pdf

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