Presentatie Hans van der Meulen - Beeckestijn - Multichannel 2014
#DML13 Digital Marketing Live 2013 RT sessies Social Local Mobile @beeckestijn - Patrick Petersen
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Transcript of #DML13 Digital Marketing Live 2013 RT sessies Social Local Mobile @beeckestijn - Patrick Petersen
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
+Social Mobile – #roundtable DML13#DML13 Patrick Petersen roundtable
Sessie 20 maart 2013
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Ik ben @OnlineMarketeerIk ben @OnlineMarketeer
Welkom!Welkom!
#DML13 #DML13
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
1. Korte intro – kader+ +2. Social local mobile
3. Voorbeelden SOLOMO strategie
Cijfers, social, mobile, praktijk, voorbeelden,
do’s, learning…. en .. Jammer!..
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Snelle introductie!
…uh..
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Social video host/ producent
Blogger online marketing
Ondernemer internetbureau
@onlinemarketeer
Docent – spreker
Auteur & Columnist
Consultant - onderzoeker Oprichter - redacteur
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Auteur en docent postHBO en postDOC (Social) Mobile Marketing Strategie +
Mobile boek = genomineerd managementboek van het jaar 2013
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Onderzoek, polls, content
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Mobile anno 2013?“.. Maar de consument zit daar niet op te wachten…”
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Bellen? (i)messaging! Bellen? (i)messaging! Bellen? (i)messaging! Bellen? (i)messaging! 4 miljard Whatapps per 4 miljard Whatapps per 4 miljard Whatapps per 4 miljard Whatapps per dag, 4G > videobellen!dag, 4G > videobellen!dag, 4G > videobellen!dag, 4G > videobellen!
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
QR-codes(45% bereid te gebruiken) + delen van foto op lokatie stijgt explosief! Beloon!
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Consument deelt Consument deelt Consument deelt Consument deelt massaal via de massaal via de massaal via de massaal via de mobiel ervaringen, mobiel ervaringen, mobiel ervaringen, mobiel ervaringen, meningen .. meningen .. meningen .. meningen ..
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Mobile succes: 5C!
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
SoLoMo = enige mobile strategie
Veel voorbeelden
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
5C! Een succesmix van social + mobile !
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Laat eventuele klanten hun ervaringen
delen via hun beleving en pak dat op!
Do! Heel veel do not ook.....
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Tussenpersonen finance:
Google bewijst of jij okay bent!
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Mobiel gemak verkoopt...
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
DankjewelDankjewel!!
Patrick @ AtMost.nl
@OnlineMarketeer
#HMM
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
Korte mobile opleiding + gratis clinics Beeckestijn.org!
Gratis hoofdstuk boek Mobile Marketing
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Patrick Petersen – #DML13 – Social + Mobile – roundtable
“Mobile marketing is hót maar de online marketeer weet er nietmee om te gaan!”
Jullie?