Press Coverage and Social Media Evaluation

April 2014

The Green Magazine – April 2014

The Green Magazine – April 2014

The Business Magazine – April 2014

Raring to Go magazine – April 2014

Blackmore Vale magazine – April 2014

Dorset Business – April 2014

Compass Magazine – April 2014

West Country Food Lover Magazine – 01.04.14

Bournemouth Echo – 01.04.14

Poole Together – 02.04.14

AFC Business News – 02.04.14

InDorset – 02.04.14

Bournemouth Echo – 03.04.14

Bournemouth Echo – 03.04.14

Dorset Echo print and online – 04.04.14

Dorset Echo – 04.04.14

Dorset Echo online – 04.04.14

Wessex FM – 04.04.14

Interview with Coping with CHAOS regarding the swimming sessions in Wareham

Wessex FM – 04.04.14

Bournemouth Echo – 04.04.14

InDorset - 05.04.14

Bournemouth Echo – 07.04.14

Dorset Post – 07.04.14

Poole Together – 09.04.14

Bournemouth Echo – 09.04.14

Bournemouth Echo – 09.04.14

Media Trust – 09.04.14

Wharf Valley – 10.04.14

Poole Together – 10.04.14

Lyme Regis News – 10.04.14

Poole Together – 11.04.14

The West Country Food Lover – 11.04.14

InDorset – 12.04.14

Bournemouth Echo – 12.04.14

Bournemouth Echo online – 12.04.14

Bournemouth Echo – 12.04.14

Bournemouth Echo online – 12.04.14

InDorset – 12.04.14

Poole Together – 14.04.14

Wessex FM – 14.04.14

AFC Business News – 14.04.14

Bournemouth Echo – 15.04.14

InDorset - 16.04.14

Bournemouth Echo – 17.04.14

Bournemouth Echo – 18.04.14

Poole Together – 22.04.14

Dorset Echo – 22.04.14

Dorset Echo online – 22.04.14

Media Trust – 22.04.14

Hot Radio – 22.04.14

Interview with Rachel Turner who is undertaking the Arctic Challenge and Hugh from Central Office

Bournemouth Echo – 22.04.14

Poole Together – 23.04.14

Dorset Post – 23.04.14

Dorset Post – 23.04.14

Media Trust – 24.04.14

Daily Echo – 26.04.14

Poole Together – 27.04.14

Poole Together – 27.04.14

Bournemouth Echo online – 28.04.14

Bournemouth Echo – 28.04.14

Bournemouth Daily Echo – 28.04.14

Bournemouth Echo – 28.04.14

Poole Together – 28.04.14

Forest FM – 29.04.14

Interview with Beccy regarding the Great Dorset Bake Sale 2014

InDorset – 29.04.14

Bob Walter MP website – 29.04.14

Bournemouth Echo – 29.04.14

InDorset – 30.04.14

Social Media Evaluation

2014 Jan Feb Mar Apr

Facebook

New Likes 423 92 980 336

Total Likes to date 1468 1560 2540 2802

People talking about the page 994 792 2506 2074

Number of people engaging with the page 2568 1925 5331 4241

Number of people reached 84453 28573 127301 139090

Twitter

New Followers 32 45 47 16

Total Followers to date 637 682 729 745

Number of retweets 36 41 40 24

Number of @mentions 18 52 23 35

Number of posts 'favourited' 9 11 19 13

Total interactions 63 104 82 72

Klout Score/100 47 47 47 47

LinkedIn

Followers n/a n/a 191 199

Interactions n/a n/a 2 15

Impressions n/a n/a 609 2263

Clicks on posts n/a n/a 3 8

Engagement n/a n/a 1.15% 4.57%

You Tube

Subscribers n/a n/a 1 1

Likes n/a n/a 1 3

Video views n/a n/a 151 229

Video shares n/a n/a 1 0

Pages to watch – Facebook

The above shows that we are engaging with our audience in a more effective way compared to Julia’s House and Weldmar. Considering we have fewer

likes on our page, than both of these charities, this is very positive for us. As you can see, our engagement level is higher than Julia’s House even though

we have 2.7k fewer likes. It shows that the audience we have are interacting with us more successfully.

You can also see that Naomi House is doing well, even though they have less likes than Julia’s House, they are engaging with their audience better. It

could be that Julia’s House are posting too many updates on its page and losing the interest of its audience.

Facebook Post Reach

Facebook Likes, Comments and Shares

Facebook Page Visits

Popular Facebook Page Posts

Twitter Page – Example of tweets

Twitter page – example of interactions