Displays

Displays can also follow the AIDA Principle

• A – Attention of the Customer • I – Interest in your product • D – Desire to learn more • A – take Action to buy your product.

Window Displays To pull customers into the store.

In Store Displays To motivate the customer to purchase.

Point of Sale Displays To motivate impulse purchases at

checkout or cashier.

Trade Show Displays

Find examples to demonstrate: • Stair-step Arrangement • Zigzag Arrangement • Pyramid Arrangement • Repetition Arrangement • Radiation Arrangement

Stair-step Arrangement

ZigZag

Pyramid

Repetition

Radiant Display