In Store Displaysand

Cash Register Receipts

Tara Vargasand

Nicole Palmer

Point of Purchase Point of purchase (POP) advertising refers to materials

used in the retail setting to attract shopper’s attention to ones product, convey primary product benefits, or highlight pricing information

POP is the only medium that places advertising products and a consumer together in the same place at the same time

The goal of POP is to create a short term impact on sales while preserving the long term image of the brand being developed and maintained by advertising for the brand

POP Examples Window and door signage Counter/ shelf unit Floor stand Shelf talker Mobile/ Banner Cash register Full line merchandiser End of Isle display/ Gondola Dump bin Illuminated sign Motion display Interactive unit Overhead Merchandiser Cart advertising Isle directory

Size and Cost of In Store display Advertising

In store advertising sizes can range anywhere from a half page advertisement on a shopping cart to a five foot display

The cost of in store displays varies depending on the size and item used to promote the product

Circulation ofIn Store Displays The circulation of the displays can either be short term or

long term depending on the product and the promotion

Short term promotional displays are used for six months or less and permanent long term displays are used for more than six months

Why use in store advertising?

In store advertising has increased sales of many brands and products

For Example, a joint study sponsored by K-Mart and Proctor and Gamble found that POP advertising boosted the sales of coffee, paper towels, and toothpaste by 567%, 773 % and 119% (O’Guinn, Allen, Semenik).

Methods of Measurement forIn Store Displays

GRP

TRP

Value of Media

In Store DisplayRegulations Closing dates/ deadlines

contract policies

copy regulations

Example of DeadlinesDate Space Closing Materials DueJanuary 11/20/2006 11/30/2006

February 12/14/2006 01/12/2007

March 01/23/2007 01/31/2007

April 02/15/2007 02/26/2007

May 03/20/2007 03/28/2007

June 04/23/2007 05/01/2007

July 05/21/2007 05/30/2007

August 06/19/2007 06/27/2007

September 07/24/2007 08/01/2007

October 07/24/2007 08/01/2007

November 09/19/2007 09/27/2007

December 10/23/2007 10/31/2007

Cash Register Receipt Advertising

Receipt advertising is one of the most cost effective advertising solutions to increase marketing and sales goals

Receipt Media offers a unique advertising medium that can allow advertisers to reach their target audience

Receipt tape advertising provides receipt tape with valuable coupons printed on the back of grocery stores

Circulation ofCash Register Receipts

Cash register receipts are kept for up to two weeks Your coupon message is placed directly into the hands of

every grocery shopper 24 hours a day, seven days a week

The message is continuously distributed on average of 1,000 times a day from each location

Cost ofCash Register Receipts

Approximately half a cent per coupon

On average the advertisement will be given out 30-50,000 times a month and the cost will range from $153 and $237 per month

Who Benefits? In Store Displays

Cash Register Receipts