Disney Mini Case Analysis
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Transcript of Disney Mini Case Analysis
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WALT DISNEY (1901-1966)
ROY O. DISNEY (1893-1971)
PIONEERS
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DISNEY WAS FOUNDED IN 1923 DUE TO THE DISNEY
BROTHERS’ GREAT ENDURANCE AND VISION
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• Disney had a humble beginning as a cartoon studio in the 1920s to attain eminent name in the entertainment industry today
• Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family.
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1923 1928 1937 1955
1964 1971
1983
1987 2012 2009 2006
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MINI CASE ANALYSIS
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• Connects with consumers emotionally.
• Its brand has been known for trust, fun and quality entertainment.
• Its core value “ Disney’s greatest challenge today is keeping a 90-year old brand relevant and current to its core audience while staying true to its heritage and core brand values.
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BENEFITS • Sustainable character
brands • High growth • 45% of “Infinity’s” players
are female, higher than the 30% Disney anticipated
RISKS • High investment and more
competitors • Heavy expansion
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FIVE BUSINESS
SEGMENTS 1)Studio Entertainment 2)Parks and Resorts 3)Consumer Products 4)Media Networks 5)Interactive
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STUDIO
ENTERTAINMENT
1
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PARKS AND RESORTS
2
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3
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MEDIA NETWORKS
4
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INTERACTIVE
5
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CONNECTING WITH CUSTOMERS • Disney concentrates on every
single detail
• Employees are “assertively friendly” • Clean environment in the
parks and resorts
• People take life decisions in
Disney like engagement,
marriage
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REDUCING EMISSIONS
WASTE DIVERSION
WATER CONSERVATION
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AWARDS
WON
RECENTLY
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RUN DOWN
HISTORY
MINI CASE ANALYSIS
FIVE SEGMENTS OF BUSINESS
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CONNECTING WITH CUSTOMERS
THEIR COMMITMENTS TO THE PLANET
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DISCLAIMER Created by Ragini.R,
PSG College of
Technology during a
marketing internship
under Professor
Sameer Mathur, IIM
Lucknow