Disney- A Mini Case Study
Transcript of Disney- A Mini Case Study
Founded by Walt and
Roy Disney in 1923.
Was a struggling cartoon studio initially for its first two decades, but created Mickey Mouse, who went on to become the world’s most famous character.
After the passing of
both the brothers in
1971, the company
stumbled for many
years, until the release
of
‘ The Little Mermaid ’
Our objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.
Mission Statement
Core Brand Values
Fun
Family
Entertainment
Trust
Disney
Parks And Resorts
StudioEntertainment
&Media Networks
Should
we see
some
questions
What does Disney do best to connect
with its core consumers?
• Promotes customer engagement in a manner to ensure that their needs are met and in a way preferred by them.
• Employees are trained to be assertively friendly.
• Usage of technology across every platform in a consistent manner to stay in constant touch.
• Marketing campaign focused on making unforgettable memories.
What are the risks and benefits of
expanding the Disney brand in new ways, such as video games or superheroes?
• More expansion and revenue
• Increased popularity
•Success in the market
•Brand image may get tarnished
Consumers
spend 13 billion
hours
immersed in
the Disney
brand every
year.
IT is the 13th
most powerful
brand in the
world, with a
whopping
revenue of $45
billion.
DISCLAIMERCreated by Swaha Kar, MIT Manipal, during a Marketing Internship under the guidance of Professor Sameer Mathur,
IIM Lucknow.