WALT DISNEY (1901-1966)
ROY O. DISNEY (1893-1971)
PIONEERS
DISNEY WAS FOUNDED IN 1923 DUE TO THE DISNEY
BROTHERS’ GREAT ENDURANCE AND VISION
• Disney had a humble beginning as a cartoon studio in the 1920s to attain eminent name in the entertainment industry today
• Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family.
1923 1928 1937 1955
1964 1971
1983
1987 2012 2009 2006
MINI CASE ANALYSIS
• Connects with consumers emotionally.
• Its brand has been known for trust, fun and quality entertainment.
• Its core value “ Disney’s greatest challenge today is keeping a 90-year old brand relevant and current to its core audience while staying true to its heritage and core brand values.
BENEFITS • Sustainable character
brands • High growth • 45% of “Infinity’s” players
are female, higher than the 30% Disney anticipated
RISKS • High investment and more
competitors • Heavy expansion
FIVE BUSINESS
SEGMENTS 1)Studio Entertainment 2)Parks and Resorts 3)Consumer Products 4)Media Networks 5)Interactive
STUDIO
ENTERTAINMENT
1
PARKS AND RESORTS
2
3
MEDIA NETWORKS
4
INTERACTIVE
5
CONNECTING WITH CUSTOMERS • Disney concentrates on every
single detail
• Employees are “assertively friendly” • Clean environment in the
parks and resorts
• People take life decisions in
Disney like engagement,
marriage
REDUCING EMISSIONS
WASTE DIVERSION
WATER CONSERVATION
AWARDS
WON
RECENTLY
RUN DOWN
HISTORY
MINI CASE ANALYSIS
FIVE SEGMENTS OF BUSINESS
CONNECTING WITH CUSTOMERS
THEIR COMMITMENTS TO THE PLANET
DISCLAIMER Created by Ragini.R,
PSG College of
Technology during a
marketing internship
under Professor
Sameer Mathur, IIM
Lucknow