DISI Meeting October 24, 2013 Agenda Packet
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Transcript of DISI Meeting October 24, 2013 Agenda Packet
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BROWN ACT: GOVERNMENTCODE 54950(THEBROWNACT) REQUIRES THAT A BRIEF DESCRIPTION OF EACH ITEM TO BE TRANSACTED OR DISCUSSED BE
POSTED AT LEAST 72 HOURS PRIOR TO A REGULAR MEETING. THECORPORATION POSTS AGENDAS WITH THE C ITY AT 1 FRANK H. OGAWAPLAZA, #101
ACTION MAY NOT BE TAKEN ON ITEMS NOT POSTED ON THE AGENDA. COPIES OF THE AGENDA ARE AVAILABLE FROM THE DOWNTOWN OAKLAND
ASSOCIATION AT 388 19TH STREET, OAKLAND, CA 94612. MEETING FACILITIES ARE ACCESSIBLE TO PERSONS WITH DISABILITIES. IF YOU REQUIRE SPECIA
ASSISTANCE TO PARTICIPATE IN THE MEETING, NOTIFY OUR OFFICE AT 510 238-1122AT LEAST48 HOURS PRIOR TO THE MEETING.
388 19th Street Oakland, California 94612
DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
Downtown Oakland Association/Lake Merritt-Uptown District Association
Special meeting of the District Identity & Streetscape Improvement (D.I.S.I.) Committee
October 24, 2013 11:00 a.m. - CBD Conference Room - 388 19 th Street
Amended Agenda
1. Introductions
2. Public comment and announcements
3. Approval of the minutes of September 26, 2013 Meeting Action Item
4. Discussion of Ruth Miller Proposal for Auto Row Banner design Action Item
5. Staff Updates:
Retail Shopping Guide
DTO Arts Proposal
Latham/Franklin Square Projects
6. Gallen.Neilly & Associates Public Relations Update
7. Warriors Fan Fest sponsorship presentation Chris Pastena Action Item
8. Other
9. Adjournment
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Downtown Oakland Association/Lake Merritt-Uptown District AssociationDistrict Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting
Minutes of September 26, 2013 11:00 a.m. - CBD Conference Room - 388 19th Street
Present: Andrea Kirkpatrick, Sara May, Chris Curtis, Jesse Nelson, CJ Hirschfield,Drew McGowan, Maeven McGovern, Laurie Cooperman-Rosen (byphone)
Excused Absence:
Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator,Tori Decker/Office and Operations Manager
PR Consultants: Nancy Amaral/Gallen.Neilly
Guests: Angelica Tavella/Oakland Drops Beats, Issabella Shields/The Great Wall ofOakland, Kari Marboe/Block Gallery, Lacey Haslam/Block Gallery
Discussions held and decisions made by the DISI Committee
Subject Discussion Action?Introductions Andrew Jones called the meeting to order at
10:58 a.m.Public comment andannouncements
Laurie reported that there was a small fire
outside of her building when someone dropped
a lit cigarette in a pile of leave. There was no
property damage.
Approval of theminutes of August 22,2013 meeting
The minutes of the August 22, 2013 meeting
were presented for review.
Drew motion and Laurieseconded the motion toapprove the minutes ofAugust 22, 2013.Maeven abstained. Themotion was approved.
Discussion of FDBK
proposal
Andrew introduced the FDBK proposal and
explained that staff wants to utilize FDBK toengage with stakeholder and the greater
community. FDBK has a unique and accessible
platform to run surveys. The proposal offers 10
surveys for a total of $1,000. Andrew noted that
we have already launched 3 surveys and Tori
reported that FDBK is a very responsive group
with immediate turnaround. The 3 surveys
launched include 2 property owner surveys, 1
per district which was focused on CBD services.
The third survey was to gather the community
feedback on Latham Square. The survey link is
Chris moved and
Andrea seconded themotion to approve a$1,000 allocation to fundthe FDBK proposal. Themotion was approvedunanimously.
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posted on the website and on-site signage.
Andrew noted that if the districts receive the
permit for Franklin Square, the next survey we
publish would be to gather the public opinionon the new public space.
Authorization to usePublic SpaceDevelopment lineitems funds forLatham Squareopening and signage
Andrew noted that the Latham Square Grand
Opening is scheduled for October 12th and will
feature live music and pop-up vendors curated
by popuphood. Tori noted that no money has
been spent from the Public Space
Development line item in 2013. She also
reported that staff would like to use up to
$1,500 dollars toward the Grand Opening and
$300 to post signage outlining the rules and
regulations of the space as well as featuring the
FDBK survey. CJ asked what the reaction toLatham Square has been so far and Andrew
reported that reactions have been mixed and
concerns are focused on the citys ability to
maintain the space especially related to safety
and loitering issues and the street closure which
blocks street access from Telegraph Avenue to
several buildings in the area. Andrew noted
that all CBD funds are concentrated in the
permanent space at Latham Square, and not
in the street closure area. There was discussion
of the impact of the space on the area so far.
Jesse asked what specifically the money for the
Grand Opening will be spent on. Andrewstated that he will be purchasing food,
advertising, a live band, some equipment
rentals such as a stage and sound equipment.
It was clarified that we have already funded
popuphood for promotion and vendor curation
at Latham Square and their work for the grand
opening is funded from that money.
Sara moved and Jesseseconded the motion toapprove the use of$1500.00 for the LathamSquare grand openingand signage from thepublic spacedevelopment line item.The motion wasapproved unanimously.
Staff Updates:- Holiday ShoppingCampaign- Property Owner
Survey Results- DTO Arts proposalupdate
Steve reported that Oakland Grown, the East
Bay Express, the City of Oakland, and the CBDs
have partnered to coordinate Plaid Friday
activities with participation from Oaklandish, In
the Black, Great Wall, and Pro Arts. The East BayExpress is coordinating a bar crawl with pop-up
retail vendors in various bars. In the Black is
coordinating their annual vendor fair. The East
Bay Express is offering to promote Plaid Friday
over their channels at a very discounted rate.
District staff is planning on distributing the retail
guide in the East Bay Express in conjunction with
their holiday guide. Jesse expressed his concern
about producing a paper guide and asked
how much web presence we can have with
the guide. Steve responded that we will have a
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digital version that will be on our website and
social media. Sara asked if we have a
relationship with Yelp and if we can fold them
into this project. Staff reported not yet.
Tori reviewed the property owner survey and
noted that so far we have received 35
responses but they are still coming in. We are
planning on sending it out through our eblast to
increase our reach. She reviewed the results we
have received so far.
Steve gave an update on the DTO Arts
proposal. He reported that the majority of the
expenses are supplies for events. Tori reminded
the committee that the motion at the lastmeeting was contingent upon receiving more
detail information about how DTO would
allocate their funds. Sara noted that the DTO
Arts proposal does fit in the DISI goal of
promoting art in the districts. She also noted
that two/thirds of the proposal is going toward
Latham Square, which the committee has
already committed significant funds toward.
Jesse noted that there is a lot of detail in the
other categories of the proposal but not the
Latham Square section which is one third of the
proposal. The committee asked to see more
detail about how the Latham Square moneywill be spent.
Gallen.Neilly &Associates publicrelations update
Nancy reviewed the highlights of the
Gallen.Neilly update packet.
Great WallPresentation
Issabella outlined the activities that are
planned for the holiday Great Wall events. She
noted that the content is crowd sourced and
all from Oakland artists. Issabella noted that the
Great Wall is asking for $10,000 for the two
events and she presented budgets for how she
will spend the sponsorship dollars and noted
that they are not full project budgets. She alsonoted that a timeline of deliverables will be
provided.
Historic Art InstallationPresentation BlockGallery Presentation
Kari and Lacey outlined the art installation they
have planned for the large windows in the
Rotunda building at Latham Square. They have
coordinated use of the space with Rotunda
Dental, a community partner of the districts.
They explained that the piece will focus on the
history of the Latham family and the square.
They reviewed the timeline of the project and
outlined the steps that have already been
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taken. They also reviewed their maintenance
plan. They noted that they intend to keep the
installation up through the Latham Square pilot.
They outlined what the piece will look like aswell as their PR plans. They are asking for a
$2,770 sponsorship and they presented their full
project budget. They noted that the $2,770
covers the full cost of creation and installation,
and the other funding they are hoping to
receive will cover the cost of an event to unveil
the piece at which they will offer to promote
the businesses at Latham Square.
Sara asked about night lighting at Latham
Square. Andrew noted that string lights are
being installed today.Discussion of GreatWall and BlockGallery sponsorship
Tori noted that the Block Gallery funding would
come from the DOA Public Space
Development line item. Jesse expressed his
preference for projects that are more engaging
than a 2-dimensional installation. Chris agreed,
but pointed out that this project is far better
than the current blacked out windows. It was
noted that examples of Kari and Laceys work
can be found on their websites.
Chris Curtis left the meeting due to a conflict of
interest as he sits on the board of directors of
the Great Wall of Oakland. Tori noted that theGreat Wall is requesting $10,000 which would
come from the First Friday line item. Andrew
noted that though past events funded by the
districts have been purely for entertainment,
these two events directly benefit the districts by
supporting district businesses. Andrea
suggested that the districts fund the project
with $8,000. Because the event features
businesses from both districts, the committee
chose to split the sponsorship equally.
Sara moved and Drewseconded the motion toapprove an allocationof $2,770 from the PublicSpace Development lineitem to fund the LathamSquare windowinstallation. The motionwas approvedunanimously.
Jesse moved and CJ the
motion to approve an$8,000 sponsorship forthe Great Wall ofOakland holiday eventfrom the First Friday lineitem. The motion wasapprove unanimously.
Other Tori noted that she will be sending out an email
to schedule a budget planning meeting for thefirst week in November. She also mentioned
that staff will be leaving for the International
Downtown Association annual conference in
New York on October 4th and will return on
October 9th.
Adjournment The meeting was adjourned at 12:31 p.m.
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Attention: Andrew Jones
Lake Merritt / Uptown District Association
388 19th Street
Oakland, CA 94612
Date:10/17/13
PROJECT TITLE: Auto Row Banners
Dozens of banners l ine the median of Broadways Auto Row, including eight (hung on four
poles, double-sided) below 25th Street within the Uptown BID. This proposal envisions re-placing these eight banners with eight new designs. Each pole would have a theme, such as
Art, Dining, or Music, with two graphic-based designs per pole. The northernmost pole,
which serves as the gateway to Uptown, would say Welcome and Thanks for Visiting.
The following task list proposes three rounds of design and two rounds of review, providing
ample opportunity for review and feedback from the Uptown BID and its partners. These are
generous estimates, meant to provide as many options and opportunities for review as pos-
sible. Tasks 1.3, 2.2, and 3.2, particularly, would vary on the level of review required.
Task Hours
1.1 Generate 8-12 concepts for text-based Welcome / Thanks for Visiting
banners
6-10
1.2 Collect 4-6 images for each of the six graphic-based banners (24-36
total)
6-8
1.3 Discuss initial concepts and images with BID and partners, gathering
feedback
1-4
2.1 Implement initial feedback into 1-3 options for each banner (8-24
total)
2-3
2.2 Discuss the revised options with BID and partners, gathering
feedback
1-2
3.1 Create final banner designs (8 total) 1-3
3.2 Presentation of final designs 1-2
Total hours 18-32
Total cost, at $75 per hour $1350-2400
1461 Alice Street, 611
Oakland, CA 94612
T 770-312-9295
W ruthmiller.net
Proposal
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Sincerely yours,
Ruth Miller
1461 Alice Street, 611
Oakland, CA 94612
T 770-312-9295
W ruthmiller.net
Proposal
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