DISCOVER homebuildlife - WGSN · TRADE ShOWS: Visit the world’s key trade shows without leaving...

homebuildlifeDISCOVER

INTELLIGENCE. CONFIRMED.

DESIGN INTELLIGENCE FROM WGSN

INSIDE

WELCOME TO

hOMEbuILDLIFE

03 Welcome to WGSN-homebuildlife04 Benefits of WGSN-homebuildlife06 Inspiration Intelligence Application08 Insight & Analysis10 Specialist Product Areas13 Contact Us

2 www.wgsn-homebuildlife.com

Jaime Hayón for BD Barcelonamarrakechxanthe.wordpress.com Original WGSN artwork


WHAT IS WGSN-HOmEBUIlDlIfE?WGSN-homebuildlife is the pioneering online product design and development tool, created exclusively for the interiors market. Powered by WGSN’s unrivalled global research and proven heritage, WGSN-homebuildlife is trusted by the biggest retail and design brands in the world to deliver unmatched expertise in 15 product categories, including: furniture, lighting, print and pattern, bedding, bath and tabletop to name a few. By combining comprehensive market analysis and trade show coverage with retail trends and consumer insights, WGSN-homebuildlife fuels commercial success while delivering proven return on investment.


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Save time and moneyReduce product development time by using intelligence from WGSN-homebuildlife.com. Comprehensive reports and market coverage are updated daily along with analysis of over 80 international trade shows. WGSN-homebuildlife identifies global market influences early so that design, marketing, and merchandising decisions can be made accurately and efficiently.

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www.wgsn-homebuildlife.comwww.missPrint.co.uk WINKlER Drip linens De Castelli foscari

BENEfITS

Grow your brand and develop market presentation strategies for long-term success with access to global market data, trend analysis and comparative retail product reports. Gain insight from analysis of related industries such as the automotive and technology sectors.

Sustainable business growth

Gain competitive advantageWGSN-homebuildlife is the only dedicated, real-time industry news and analysis service for the interiors market. Daily updates provide rich content in 15 product categories to ensure easy and immediate access to the information that matters to your business.

Deliver best-selling product, every timeAid your product development strategy with actionable colour and material analysis, creative intelligence, downloadable CAD files for furniture, lighting, print and pattern. WGSN-homebuildlife is always 12-18 months ahead of the market in identifying influences and consumer trends.

5 www.wgsn-homebuildlife.comNobis Hotel As reported on WGSN As reported on WGSN

BENEfITS


INSPIRATION INTEllIGENCE APPlICATION

WGSN-homebuildlife provides rich inspiration to drive productivity

Global macro trends

Colour and material forecasts and analysis

Interviews with product designers, business innovators and global brands

INSPIRATION

Images: WGSN-homebuildlife seasonal inspiration

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WGSN-homebuildlife is a practical tool that streamlines the design process

CAD library of over 500 downloadable high-resolution, 2D and 3D files, patterns and graphics for furniture, lighting, decorative accessories and prints

Downloadable PANTONE colour forecast cards

Save images to “My WGSN” and build vision boards that ignite creativity

WGSN-homebuildlife is a comprehensive, accurate and specialist resource

Real-time business intelligence and breaking news customised to your sector

Global influence with local expertise

Forward-thinking design directions from a network of 150 experts in 87 countries

Exclusive coverage of 85 global trade fairs (including High Point, Salone del Mobile, Maison & Objet, Design Indaba, and Beijing Design Week)


INTEllIGENCE

APPlICATION

Images: As reported on WGSN-homebuildlife

Images: As reported on WGSN-homebuildlife

MATERIALS: Innovation in material application analysed and reported. WGSN-homebuildlife provides information about interior products and finishes used in a myriad of applications from furniture to automotive to homewares. Reports range from new material reviews to material application analysis. Global designers and manufacturers are interviewed to provide insight about the use of materials on interior products while reporting on innovative new materials.

NEWS & buSINESS: Global coverage for a global audience. Daily news updates on the retail and interiors industry supplemented with information from the fashion industry. WGSN-homebuildlife’s News & Business portal, keeping our subscribers up to date with the latest interior, product, architecture and business-related information. Our researchers and analysts work around the clock to bring our subscribers news that will inform their business decisions.

ThINK TANK: Essential insight into global creative influences. Based on our research, WGSN-homebuildlife subscribers can understand and act upon the evolving wants, needs and behaviours of consumers to create relevant products and services from two to five years in advance. Think Tank provides bi-monthly consumer insight analysis, annual top 10 trends and weekly actionable reports.

CREATIVE DIRECTION: Distinctive macro directions shape product development.Each particular direction is developed with research reference, design details, colour palettes and materials, as well as key product reviews posted regularly.

COLOuR: Early, actionable, and focused colour direction. WGSN-homebuildlife creates colour forecasts 18 months in advance. In addition, early and focused colour directions offer everything from inspiration to analysis to practical usage and application. Colour analysis continues throughout the year in reports that focus on specific consumer interests with confirmation reports published once the season has advanced.

THINK TANK

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WGSN-homebuildlife is organised into 10 directories to take you through every step of the product development process.

www.wgsn-homebuildlife.com

INSIGHT & ANAlYSIS

NEWS &BUSINESS

TRADE SHOWS & EVENTS

CITY BY CITY

DESIGN & PRODuCT DEVELOPMENT: The entire creative process, step by step. WGSN-homebuildlife provides information for product development in 15 key categories tracking: Bed, Bath, Contract, Furniture, Garden, Decorative Accessories, Kitchen, Kids’ Lifestyle, Lighting, Outdoor, Paper and Packaging, Print and Pattern, Seasonal Gifting, Soft Accessories, and Tabletop.

INSPIRE ME: Creative inspiration at your fingertips. Access all of WGSN-homebuildlife’s global inspiration in one of five “inspiration zones”: Vintage, Fashion Connection, Craft, Arts & Culture, Student & Graduate, and Photo File. Subscribers enjoy access 24 hours a day, 7 days a week from the convenience of their desktop.

CITY bY CITY: Make the most of your time in over 100 cities. The most extensive City by City global resource guide. Style-focused travel guides provide you with inspiration and give you the essential lowdown on what to do and see – stores, restaurants, hotels, clubs, museums, galleries, openings and happenings.

TRADE ShOWS: Visit the world’s key trade shows without leaving the office. WGSN-homebuildlife leads the market in comprehensive trade show coverage. Over 80 reports a year provide an analysis of what we see and what influences are connected to our macro trends. Show coverage includes the Salone del Mobile/Milan, Maison & Objet/Paris, High Point Market/US, Design Indaba, South Africa, and Beijing Design Week/China to name a few.

RETAIL: What sells where, why, and how. Our researchers bring news reports from large and small retail brands located around the world, with real-time photos and comparative product analysis. WGSN-homebuildlife analyses key product trends through extensive market reports and previews of new and upcoming offerings.


INSIGHT & ANAlYSIS homebuildlifeDISCOVER

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bED: The latest in bedding design is sourced by WGSN-homebuildlife’s team of interiors experts. Studying everything from material and colour trends in bed linen to advancements in mattress technology, WGSN-homebuildlife ensures that subscribers know exactly what will be influencing the design of the bedroom and the needs of consumers.

FuRNITuRE: With such a wealth of new furniture design being produced each year, WGSN-homebuildlife’s team of analysts are able to bring clarity by identifying and categorising key trends in material, colour and form. Taking note of lifestyle trends and cultural factors, our team examines the influences behind each new collection and translates them into actionable reports.

CONTRACT: WGSN-homebuildlife’s contract expertise extends across the market, from automotive to hospitality, technology and public spaces. Product reviews, material reports, case studies, brand analyses and interviews are all part of WGSN-homebuildlife’s in-depth design intelligence.

LIGhTING: From domestic interior lighting design to commercial office lighting solutions, WGSN-homebuildlife strives to deliver the latest and most relevant images and information from leading global designers and manufacturers. Our experts provide inspirational images and create in-depth reports detailing the latest forms, materials, colours and advancements in technology.

bATh: WGSN-homebuildlife shows you the products and technologies that are leading the way in bathroom design. Examining trends in colour, material and form, WGSN-homebuildlife’s team of experts communicate the most revolutionary bathroom technology, fittings and bath linen, as well as the trends in human behaviour that are directing them.


In-depth information on specialist areas each including product development collections and creative direction, market analysis and retail insight.

SPECIAlIST PRODUCT AREAS

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SOFT ACCESSORIES: WGSN-homebuildlife’s team of experts includes a number of award-winning textile designers, who due to their industry experience, are able to provide unrivalled insight.. Equipped with a vast knowledge of innovative fabric manufacturing techniques, colour palettes, and global sourcing, the experts atWGSN-homebuildlife report on all the international textile developments and innovations.

KITChEN Highlighting key influences in the kitchen, WGSN-homebuildlife covers all product areas, including appliances, hardware, storage, utensils, and fixtures. WGSN-homebuildlife tracks developments in appliance technology and analyses colour and pattern trends for a variety of interior finishes.

TAbLETOP: Spanning the product genres of flatware, serving pieces, dinnerware, glassware, and table linen design, WGSN-homebuildlife studies every aspect of tabletop design. Inspirational images and trend reporting from trade shows acrossthe globe are published weekly to create an overview of the most innovative andinfluential designs.

DECORATIVE ACCESSORIES: WGSN-homebuildlife knows that detail can define an interior and provides expert advice about the next important decorative accessory trends. The latest in product introductions, and innovative designs are documented and analysed to create an inspirational, practical guide to this dynamic area.

PAPER AND PACKAGING: Packaging and graphics are key to a brand’s success. WGSN-homebuildlife utilises the knowledge of industry experts to create an in-depth report while monitoring the latest developments in graphic design and packaging. Our content highlights the most unique and avant-garde designs from around the world, from artistic to commercial work, examining and exploring issues of sustainability, technology, materials and manufacturing processes.


SPECIAlIST PRODUCT AREAS homebuildlifeDISCOVER

GARDEN: WGSN-homebuildlife brings you current tracking and analysis of the latest developments in garden culture. From the most globally renowned trade event to the latest influential products in urban gardening, our team of analysts will monitor every aspect of garden design to deliver thorough, accurate forecasts for each upcoming season.

PRINT AND PATTERN: With a team of highly skilled textile design advisors, WGSN-homebuildlife is unrivalled in its knowledge of soft furnishing trends. From forecasting colour palettes to providing current print and pattern designs, the team uses its extensive industry experience to accurately identify and highlight upcoming textile innovations and design.

SEASONAL GIFTING: WGSN-homebuildlife’s trend analysis for seasonal gifting allows buyers and designers to plan their collections up to 12 months in advance. The team of researchers visit specialized trade shows such as the Atlanta International Gift and Home Furnishings Fair, the Las Vegas Gift Show and the New York International Gift Fair to source products and provide inspirational images in the extensive online trend reports.

KIDS LIFESTYLE: WGSN-homebuildlife tracks all the key influences across the kids’ lifestyle sector, assimilating each idea and every development into up-to-the-minute analysis. Domestic furniture, tableware, accessories and soft furnishings are well investigated, plus reports and images from international trade shows, events and product launches ensure that the freshest information is always available for this dynamic market.

OuTDOOR: The entire spectrum of design for the outdoors, from poolside to garden, domestic to contract, furniture to accessories, is documented and analysed daily by the WGSN-homebuildlife team. All of the influences in areas such as material, colour, and finish are delivered in clear, concise reports. Combined with our industry experts’ authoritative insights, this information is the ultimate guide to every aspect of outdoor lifestyle.


SPECIAlIST PRODUCT AREAS

www.wgsn-homebuildlife.com

Europe hQunited KingdomGreater london HouseHampstead RoadlondonNW17EJ

[email protected]

E: [email protected]

T: +44 (0) 20 7728 5000

F: +44 (0) 20 7728 3500

web: www.wgsn-homebuildlife.com

blog: wgsn-hbl.blogspot.com

twitter: @homebuildlife

facebook: facebook.com/homebuildlife

Asia hQhong KongSuit 3201-03, 32/f, Tower 1The Gateway, Harbour City25 Canton RoadTsimshatsui, Kowloon, Hong Kong

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South America hQbrazilAlameda lorena800 Conjunto 1211Sâo Paulo

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North America hQuSAWGSN Inc130 fifth Avenue7th floor New York NY 10011

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ABOUT WGSNWGSN is the world’s number one online trend forecasting, analysis and research tool providing creative and business intelligence to the apparel, style and retail industries. Established in 1998, WGSN’s authority is incomparable. A team of 150 senior fashion and design practitioners and renowned journalists continually travel the globe to deliver insight and creative inspiration, real-time retail coverage, seasonal trend analysis, consumer research and business information

to 38,000 users worldwide.

DISCOVER homebuildlife - WGSN · TRADE ShOWS: Visit the world’s key trade shows without leaving...

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