THE WGSN

WEEKLY 10July 8th, 2011

www.wgsn.com

NEW ON WGSN: S/S 2013 MACRO TRENDS

S/S 2013 Macro trends:

• WonderLab creates a pathway through the jungle of modern science and technology. It lets

us into a secret visual world that once was fantasy but is now real, and gives us practical

options for changing lifestyles.

• The Story of Now looks at everything that makes reality today: the new and the not so

new, the jarringly ugly and the achingly beautiful. It fuses them together in new ways to

create a visual context for the season.

• Idiomatic celebrates the uniqueness of regional cultures and of the communities that

shape them. It revels in the stylistic and behavioural norms that sum up these cultures today and shares them with a world seeking a visual aesthetic that is more real and in tune

with modern lives.

Welcome to our spring/summer 2013 Macro Trends. As with every season, we will take you step by step through the three trends, introducing our new concepts and explaining their importance.

For Full Report: http://www.wgsn.com/content/report/Creative_Direction/Spring_Summer_2013/ss13_macro_trends.html

CANNES LIONS 2011: TOP TEN IDEAS

Top 10:

• Fostering creativity • De-tech

• Failing forwards • Finding humanity

• Performance and purpose • Community

• Fusion • The new storytelling balance

• Hyperculture• Growth of gaming

WGSN identifies the ten key concepts from the Cannes Lions 58th International Festival of Creativity that will drive creativity in consumer communications over the next year.

For Full Report: http://www.wgsn.com/content/report/Think_Tank/2011/July/cannes_lions_international_festival_creativity_2011_toptenideas.html

LUXURY CONSUMER SNAPSHOT: NEWCOMERS

WGSN Takeaways:

• Newcomers are mostly Gen X-ers

•They are younger and less affluent than other luxury consumers, but confident in

their spending power

• They prefer electronic products

• They are experimental in brand choice

• There are opportunities to influence their brand choices

A new luxury consumer group has emerged since the global financial crisis, heard the FT Business of Luxury Summit. "Newcomers" are an increasingly significant group who are now making their first luxury purchases.

For Full Report: http://www.wgsn.com/content/report/Marketing/Consumer_Insight/2011/July/luxury_consumer_snapshotnewcomers.html

iPADS AT RETAIL

WGSN fact file:

• Big box retailers are using them as a self-service kiosk, where shoppers can unlock content, find out product information, browse merchandise

and surf social networks

• Luxury retailers are using them as an assisted selling tool for personal shopping or to up sell

• Department stores are using them as a way to get customers to sign up for events, email lists,

deals and special promotions

• Footwear and gift retailers are using them as a tool to let shoppers customise merchandise

WGSN evaluates the pilot stages of using iPads in-store and analyses current best practice for retailers.

For Full Report: http://www.wgsn.com/content/report/Retail_and_VM/Online/2011/June/ipads_at_retail.html

80s BEAUTY SALON ART: TREND ANALYSIS

WGSN Analysis:

• 80s beauty salon-style figurative illustrations

• Clean black-and-white off-the-shelf-vectored graphics

• Vintage-style pin-up girls and big hair•

• Universally identifiable "design for all"

• An emerging trend to keep an eye on WGSN analyses the emerging trend for 80s-style beauty salon clip art used in visual merchandising and street art globally. These vector clip art-style illustrations, traditionally used in hair and nail salons, have a design-for-all unity and are universally identifiable.

For Full Report: http://www.wgsn.com/content/report/Trend_Analysis/Print_and_Graphics/2011/June/80s_beauty_salon_art.html

MUSIC VIDEOS: TREND ANALYSIS

Key trends:

• Carnival of colour

• Protest and war

• 90s girls

• Aliens and space

• Cartoon violence

• Cinematic

• Botanical

• Psychedelic overlay WGSN profiles a selection of music videos released in 2011 and analyses the emerging visual trends that will make an impact.

For Full Report: http://www.wgsn.com/content/report/Think_Tank/Youth_Think_Tank/2011/June/music_video_visual_trends.html

HONG KONG, ANIMAL PRINT: PRINTS & GRAPHICS TREND ANALYSIS

WGSN Analysis:

• Animal print is a key print trend for spring/summer 2011 in Hong Kong

• This look is particularly important for the high-end fashion-savvy Hong Kong ladieswear market

• A bold direction for lightweight ladieswear

• See our spring/summer 2012 JPEG Gen macro trend for classic print update inspiration

• Bold and golden leopard print is keyA wave of excessive animal-print styling is hitting Hong Kong this summer. WGSN analyses this updated leopard print trend for the ladies wear market.

For Full Report: http://www.wgsn.com/content/report/Trend_Analysis/Print_and_Graphics/2011/June/animal.html

GLASTONBURY: FESTIVAL STREET SHOTS

Key Trends:

• Colour: sunbleached pastels, selected brights and a touch of neon

• Styling: rock, military and folk for girls

• Pattern: simple stripes, spots and checks, gypsy florals, animal and Hawaiian prints

• Accessories: retro sunglasses, straw hats and flower hair decorations

Glastonbury, the mother of all festivals, took place from 22-26 June. WGSN was there to photograph the coolest kids and analyse the key trends.

For Full Report: http://www.wgsn.com/content/report/Trend_Analysis/Kidswear/2011/June/glastonbury_kidswearstreetshots.html

PRE-SUMMER 2012: PRINT TREND ANALYSIS

Key trends:

• Deckchair stripes

• Stylised African

• Headscarf prints

• Ikat meets arts & crafts

• Batik tie-dye

• Painterly florals

The pre-summer shows are excellent this season - and they keep on coming. Designers are exploding with ideas. It is as if they didn't get everything off their chests for main season and now have a second chance to prove themselves. The collections are overflowing with print and pattern and there are some major rules being broken. A much braver approach has moved fashion onwards and upwards, away from a rather clean and staid direction to a more relaxed, exuberant mix of world cultures. Embrace the look and enjoy the ride.

For Full Report: http://www.wgsn.com/content/report/Close_to_Season/Womenswear/Catwalk_Response/Pre_summer_2012/pre_summer_2012_print_trend_analysis.html

INTERIORS COLOUR ANALYSIS: YELLOW

WGSN Takeaways:

• Wall-art and paintings that incorporate yellow are a good way of bringing colour into a room. For an even more contemporary look, paint a wall the same shade of yellow found in

the artwork

• Play with gloss and matt finishes. Glossy paint is making a comeback and adds interest

to a space when applied to woodwork or a statement piece of furniture

• Bright yellow is a good colour to incorporate into the bathroom - use yellow towels and

accessories to create a fresh space

The WGSN-homebuildlife team analyses the importance of yellow for current and future seasons, and demonstrates how shades of sherbet, canary and mustard can be incorporated into the home. As the global economy gradually moves through the financial crisis, many homeowners are searching for ways to feel optimistic about the future. Current trends for warm, positive colours reflect a desire for a positive outlook and yellow in particular symbolises optimism, happiness and creativity.

For Full Report: http://www.wgsn.com/content/report/Trend_Analysis/HBL/2011/June/yellow.html