Direct Mail Tips for Marketing to Men

Tips for sending Direct Mail To Men.

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1 Know how men think.

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Men and women have different shopping and purchasing habits. Men are visual creatures and marketing specifically to them needs to keep that in mind.

2 Don’t forget older men.


A professional letter copywriter can help you create a compelling message and a strong call to action that resonates with older males so that you get better response rates.

Older men tend to have more discretionary income.

3 Give electronic choices.


The younger generation of males tend to like electronic media. Including an option to respond via the Internet or an app can give a better response rate from the younger demographic.

4 Use professional copywriters.


Using a copywriter will help you have a better response rate, especially if you do not have a lot of writing or

marketing experience.

5 Make it personal.


When you reach the recipient on a personal level, you are building trust and providing a human touch that is highly effective.

6 Make it quick.


When marketing to men, make your call to action clear and obvious at first glance.

7 Give them choices.


Offer numerous ways for men to respond to your offer. Some will use online shopping, but others may want to phone in their purchases.

8 Remember current customers.


Include your current customers. In the past businesses focused only on attracting new clients with direct mail. Today marketing experts understand that customer retention is just as important,

9 Make it a bargain.


Some believe that men do not want bargains or care about saving money. This is not completely true. Offering a coupon or discount can incentivize men to purchase.

10 Test and test again.


Start small and test each element of your piece to see what results you get. Look at unfavorable components and then make any needed changes. Once you have done this then test again, until you get results that are proven.

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Direct Mail Tips for Marketing to Men

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