Direct Mail Marketing Vs.

Email Marketing:

PresentedbyJosephC.Kunz,Jr.KunzOnPublishing.com

Introduction

• Smallbusinessescannotignorethepowerofdirectmailmarketing andemailmarketing.• Ofcourse,bothhavetheiradvantagesanddisadvantages.• But,bothareanefficientandcost-effectivewaytofindnewcustomers,makenewsales,up-selltocurrentcustomers,andstayconnectedwithexistingcustomers.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

Introduction

• Andbestofall,bothofthesemarketingmethodscanbeeasilyimplementedintothemarketingplansofeventhesmallestbusinessonaverytightbudget.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

Here is a quick overview and

comparison of both methods:

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

A.DIRECTMAILMARKETING(Usingthemailservicetophysicallysendyourmarketingmaterials)

• Directmailmarketingisnotdead.• Itisstillaspowerfulasithaseverbeen.• Oneofthebestthingsaboutdirectmailmarketingisthatithastheabilitytogetyourmessageintothehandsofyourprospects.• Checkout Lynda.com forgreatonlinevideocoursesaboutdirectmail.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

1.RecipientsMoreReceptive

• Manypeoplearestillnotusingemail.• Plusthefactthatpeoplewillmostlikelyspendmoretimereadingapostcardorletterthantheywillanemail.• Gettingabeautifulpostcardorenvelopeintotherecipient’shandcanbeapowerfultool.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

1.RecipientsMoreReceptive

• Aslongasyoudesignyourmarketingmaterialsothatitcatchesthereader’seye,theywillreadyourmessage.• Somuchofthemailmarketingpiecesthatarriveinaperson’smailboxaresopoorlydesigned,thatmuchofitgetsignored.• Makeyourdirectmailmaterialstandoutfromtherest,andtheywillreadyourmessage.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

2.CanBecomeExpensive

• Ifyouarenottargetingthecorrectaudience,youwillbewastingtimeandmoney.• Sendingmarketingmaterialsdirectlytospecificpeopleatspecificaddresseswillkeepyourcostswaydown,andgreatlyimproveyourchancesofmakingasale.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

3.CanBeTimeConsuming

• Buildingamaillist,anddesigningamazingmarketingmaterialstosendout,takestime,thought,andmoney.• Butasasmallbusiness,youmustalwaysbeaddingtoandimprovingyourmaillistandmarketingmaterials- rightfromdayone.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

3.CanBeTimeConsuming

• Manysmallbusinesses,home-basedbusinesses,andprofessionalpracticescanliveordiebasedonhowgoodtheirmaillistandmarketingmaterialsareperceivedbytherecipients.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

B.EMAILMARKETING(Usingemailtoelectronicallysendyourmarketingmaterials)

• Emailmarketingisamazinglycheap,quick,andeasytoimplement,butitwillnotbereplacingdirectmailforaverylongtime.• Oneofthebestthingsaboutemailisthatitistrackable.• Thisdatacanbeusedtoanalyzeopenrates,clickedlinks,andconversiondetails.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

• Allofthisdatacanhelpyoufine-tuneyouremailcontentandmessage.• CheckoutMailChimp.com ,whichhastwentyfreebooksaboutemailontheirwebsite.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

B.EMAILMARKETING(Usingemailtoelectronicallysendyourmarketingmaterials)

1.VeryInexpensive

• Youcaneasilystartanemaillistandnotspendonecent.• Butgettingemailaddressesfromanyonebeyondyourcurrentcustomerscanbeverytime-consuming.• Buteventuallyyouwillbuildalargerlist.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

1.VeryInexpensive

• Thenyouwillneedanemailservicecompanytomanageandsendyouremailmessages.• Manyoftheseservicecompanieshaveafreeplantomanageuptoacertainamountofaddresses.• Thenthemonthlyfeejumpsupto$50- $100permonth.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

2.VeryFast

• Onceyouremailsaredesignedandset-up,youcansendoutamassemailinafewminutes.• Yourrecipientswillstartopeningyouremailmessageafewminutesafteryousentit.• Youwillstarttogethitsonyourwebsiteafewminuteslater.• Amazinglyfast.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

3.VeryConvenient

• Providingclickablelinkstoyourproductsandservicesmakesanemailveryconvenientfortherecipients.• Theselinksallowtherecipientstoquicklyunderstandwhatyouremailistryingtotellthem,andsellthem.• Thisspeedisoneofthemajorreasonsmostconsumersandmarketersenjoyemails.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

SoWhat'sBestforYourSmallBusiness?

• Don’tbeafraidtousebothmethodsatthesametime.• Directmailmightworkbetterforsomeofyourprospectsandcurrentcustomers.• Emailmightworkbetterfortheothers.• Eachmethodhasseveralsimilarities,andseveralimportantdifferences.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

SoWhat'sBestforYourSmallBusiness?

• Youwillneedtodecidewhichmethod,orboth,isthebestforyoursmallbusiness.• Therealityofthesituationisthatdirectmailandemailmarketingareaperfectmatchforeachother.• Eachmethodmakesupfortheshortcomingsoftheother.• Usedtogethertheycreateapowerfultooltouseinyourmarketingplan.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

HereAreSomeQuestionsToHelpYouDecide

• Isyourcommunicationtime-sensitive?• Doyouhaveabudgettoworkwith?• Howmuchexplanationdoyourprospectsrequire?• Doyouhaveagoodmaillistforonemethodorboth?• Haveyoualreadyaskedyourcurrentcustomerstojoinyourmailandemaillist?

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

HereAreSomeQuestionsToHelpYouDecide

• Aresome,most,orallofyourcustomersonlineandcomputersavvy?• Doyourcustomersandprospectspreferonemethodovertheother?• Maybeyourbusinesscanbestusealotofemailmarketing,andasmallamountofdirectmail?• Maybetheotherwayaround?

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

Conclusion

• Decidingtousedirectmail,oremail,orboth,willtakesomeexperimentationandtimeonyourpart.• ButIbelievethatyoushouldtrytousebothmethodsatthesametimeasmuchaspossibleorpractical.

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

Conclusion

• Forsomeproducts,orservices,directmailmightbemoreappropriate.• Forothersitmightbeemail.• Youwillneedtodecidewhichwouldworkbestforyourbusiness’sneeds.• Andasyourbusinessgrows,youwillbeabletomoreaccuratelyfine-tunehowyouuseeachmethod.fini

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

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• Blog: KunzOnPubl ish ing.com• L inkedIn: L inkedin.com/in/JosephCKunzJr• Sl ideShare: S l ideShare.net/JosephCKunzJr• I tunes: The Bus iness Of Se l f-Publ ish ing• Twitter : Twitter.com/JCKunzJr

Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

AboutMe

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Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?

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Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?©2016JosephC.Kunz,Jr.

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Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?©2016JosephC.Kunz,Jr.