What's New and What's Next in Engagement Marketing (Product Announcements)
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Transcript of What's New and What's Next in Engagement Marketing (Product Announcements)
Marketo Products:What’s New & What’s NextMatt ZilliSenior Director, Product Marketing
Marketers do *not* create journeys…
…customers do
How to Succeed with Engagement Marketing
Listen Learn Speak
MarketoCustomer
EngagementEngine
New Ways To PersonalizeWeb, Ads & Mobile
Real-‐Time Personalization Ad Bridge Mobile Engagement
Real-Time Web Personalization
Default View Personalized for US Visitors
Visitors presented with personalized content convert 5X more than average.
Predictive Content Recommendations
Content Recommendation Results
201%Content specific
conversion
18%Increase in content
consumption
Ad Bridge
$133BSpend in 2014 on
Digital Ads
2%Conversionrate average
(Other Advertising Platforms)
Targeting Known People with Ads
Your Smart List in Marketo
Facebook & LinkedIn Lead AcceleratorMatch
Targeted Audience
79%Decrease in cost-per booking
MobileEngagement
Time Spent in Mobile Largely in Apps
127
Minutes a day in apps on average
85%
Time spent on mobile apps
65
Apps installed on average by consumer
• Installs your app• Opens your app• Taps on a push notification• Non-‐behavior on app or notification• Time spent in app• Location based activities • Completing custom activity in app (e.g., abandoned shopping cart)
• Engagement with web, email, and social
Listen to Activities Across
Channels…
… and Respond via Mobile, Email, and Ads
Acme, Inc.
Hi David,
We haven’t seen you in a while. Here are some easy ways to schedule your appointment and add it to your calendar via our app or website
1. Go to www.acme.com/schedule or to our App2. Pick the time and select schedule3. Add to calendar from App or email confirmationAcme, Inc.
Finish scheduling your appointment for Monday.
MarketoRevenue Cycle
Analytics
Other New & Upcoming Products
100%of today’s audience
are currentlyout-‐of-‐office
99%Of you are nervous you’re missing something
Moments Calendar HD
Account-Based Marketing (ABM)Coming Soon!
Focus on key revenue generating accounts
Identify and target accounts based on vertical, name & size
Align with Sales to support strategic goals
Measure and analyze effectiveness of
marketing programs
