Diploma in Web Development Part I - Amazon S3 · Diploma in Web Development –Part I Presented by:...
Transcript of Diploma in Web Development Part I - Amazon S3 · Diploma in Web Development –Part I Presented by:...
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Diploma in Web Development – Part I
Presented by:
Oisin FeelyMAD Educator
Lesson 7
Generating Revenue
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INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Lesson 6 Recap
The Full Stack – Choose Your Path
Professional Development Roles
Freelance Development & The Full Stack Developer
Roles in Peripheral Industries
Summary
Q&A
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Generating Revenue
Choosing a Revenue Model
Ad-Supported Websites
Payment Portals & Security
Summary
Q&A
Today’s Lesson
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Choosing a Revenue Model
Choosing a Revenue Model
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Choosing a Revenue ModelWhat kind of website are you building?
Selling a physical product?
Selling a digital product?
Providing an online service?
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Choosing a Revenue ModelPhysical Product
Payment Portals
As many payment options as possible
Multiple currencies
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Choosing a Revenue ModelDigital Product
Pay to Use:Payment Portals
As many payment options as possible
Multiple currencies
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Choosing a Revenue ModelDigital Product
Free to Use: Donations
Advertising
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Choosing a Revenue ModelOnline Service
Donations
Advertising
Corporate Partnerships
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Ad-Supported Websites
Ad-Supported Website
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Ad-Supported Websites
Ad-Supported Websiteis a website that makes its income from advertising
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Ad-Supported Websites
Types of Advertising
Banner ads
Pop-up ads
Interstitial ads
Sky scrapers
Affiliate programs
Coupons
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Ad-Supported Websites
Most Popular Advertising Agencies
(Google)Google Search
Adwords
Bing
Social media
AdMob
YouTube
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Ad-Supported Websites
Getting Adverts into your Website
AdSense-Googles advertising network
Apply to Google
Configure ads
Past Google AdSense code into the web page
Enter Pin into AdSense account
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Ad-Supported Websites
Getting Adverts into your Website
Things to Look Out For
Never click on your own ads!!
Don’t expect a fortune unless you have traffic
Generally don’t put ads if you selling something
Have about us, privacy policy & contact us pages
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Ad-Supported Websites
How adverts earn you money
CPC-Cost per Click
CPM-Cost per 1000 Impression
CPS-Cost per Sale
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Ad-Supported Websites
Some others
CPA-Cost per Action
CTR-Click Through Rate
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Payment Portals & Security
Payment Portals
E-Commerce application service provider that authorizes credit card payments
Paypal
Stripe
Authorize.net
Payline
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Payment Portals & Security
Factors to consider
Is the payment gateway supported on your platform?
Do you want customers to enter details directly on you site?
Do you want to offer Paypal?
What are the fees/How long is the contract?
Does the provider have a good reputation?
Does the provider support the payment methods your target market uses?
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Payment Portals & Security
Data Protection Laws
Laws designed to protect personal information which is collected, processed and stored by automated means
Vary around the world
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
Payment Portals & Security
Introduction to APIs
APIs-Application Programming interface
All payment portals are online applications
An API allows you to access the features of applications
INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator
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