Lesson 1

Your Unique Selling Points

Presented by:

Kevin Redmond

Diploma in Career Advancement– Part I

Lesson 1

About us

Course Agenda

Member Area & Community

Course Engagement

Identify Your Career

Your Communication Style

Your Unique Selling Points

Summary

Course Interaction

Q & A

About Us

• 4+ Years / 2012

• Largest LIVE Educator on the Planet

• 400,000+ new students per month

• Offices All Over the World

• 350+ full time employees (Shawsters)

• 10+ languages

• EGBET

The Truth is…

Achieving Results Takes Hard Work

• Foundation = “What is” ……

And Most Are Not Willing To Do It!

• Attend LIVE = Learn

Course Agenda

Week 1: Preparation

Lesson 1 : Your Unique Selling Points

Lesson 2 : CV Preparation

Week 2: Connecting

Lesson 3 : Job Search Strategy

Lesson 4 : Networking

Week 3: Proposal

Lesson 5 : Interviewing Part 1

Lesson 6 : Interviewing Part 2 Important

Week 4: Closing

Lesson 7 : Salary Negotiation Important

Lesson 8 : Your Career Roadmap Important

Final Assignment

• 70 multiple choice questions

• 70% to pass

• €9 administrative fee

• Free for Shaw Academy Members

Competition Time

• Live = Best

• Libraries = Don’t Teach

• We reward our most diligent students

• Shaw Academy Lifetime Membership Prize

- draw during lesson 6

• Attend 80%+ of the lessons live

Webinar Interaction

• Any questions?

Our support team are here to help

• Chat box

Comment and ask us questions

• Bonus Q&A at the end of every lesson

• How do I access recordings?

www.shawacademy.com – login top right

Class Interaction

• Challenges

• Submit by email

• Constructed to help you progress your career

Members Area

Let’s look at the Members Area

Social Media

https://www.facebook.com/shawacademy https://twitter.com/shawacademy

Let’s Begin

Career Advancement

Finding your ideal job…

Career Definition

Defn:

“An occupation undertaken for a significant period of a person's life and with opportunities for progress.”

Career Question

To stimulate the brain we will continuously ask questions…

How do you find and pursue your ideal career?

In this course…

• How to approach your career

• Finding your dream job

• Strategizing your career

• Finding and leveraging the right people

• Interviewing successfully

• Salary negotiation

1 – Very clear idea

2 – Sort of know

3 – No idea

Your next career move

Your next career move

Same job More money Lots of jobs

Like itor

Don’t like it

New jobor

Same job

Keep movingor

Want to focus

Health Wealth

Family Friends

Your next career move

6 human needs

1. Certainty

2. Uncertainty

3. Significance

4. Connection

5. Growth

6. Contribution

You know the direction of your

career

You don’t know the direction of your

career

Self assessment

Self Assessment

• More of?

• Less of?

• What skills to offer?

• Personal traits for employers?

• What environment will you fit?

Self Assessment

“The ones that are

successful are the ones that

love what they do. The rest

just give up. If you don’t

love it, you’ll fail”

- Steve Jobs

Self Assessment

Self Assessment

1. Your communication style

2. Your intelligence strengths

3. Experience inventory

4. Financial needs

5. Career Summary

• The Logical Communicator

• The Instinctive Communicator

• The Practical Communicator

• The Connected Communicator

1. Your communication style

Self Assessment

The Logical Communicator

1. Your communication style

• like hard data

• real numbers

• suspicious of people who aren’t in

command of the facts and data

Self Assessment

The Instinctive Communicator

1. Your communication style

• likes the big picture

• avoid getting bogged down in details

• cut right to the chase

• prefer a broad overview instead of linear

Self Assessment

The Practical Communicator

1. Your communication style

• well-thought-out plans

• place high value on action

• move ahead resourcefully and determinedly

• commit to action when they know that it is likely

to work

Self Assessment

The Connected Communicator

1. Your communication style

• ability to note discrepancies between

outward behaviour and inward feeling

• ability to sort out complex emotional

problems and situations

• to interpret the meanings of behaviour

Self Assessment

“The single biggest problem in communication is the illusion that it has taken place”

- George Bernard Shaw

Self Assessment

• Traits• Values• Motivations

1. Your communication style

Self Assessment

• Knowledge• Skills

2. Your intelligence strengths

Self Assessment

2. Your intelligence strengths• Visual • Linguistic• Musical• Physical• Logical• Interpersonal• Intrapersonal• Existential

Self Assessment

Opportunity

Approach

Result

OAR

Remember:• Increase profit • Reduced costs • Increased efficiency

What?

How?

Why?

3. Experience inventory

Questions to ask yourself

• What projects did I work on?

• Did I get promoted?

• Did I spot an inefficiency? (even if I was not in a position to action

a solution)

• Did I automate a processes to the betterment of the company?

• Strengths

• Weaknesses

• Opportunities

• Threats

Self Assessment

Ask friends and family

• Work colleagues

• Personal friends

Self Assessment

• Amount Needed to Live

• Amount Wanted to Live

4. Financial needs

Can Do Will Do How Fit • Knowledge • Skills • Traits

• Interests• Motivators • Satisfiers

• Environment• Culture • Values

5. Career Summary

Self Assessment

“Putting things off is the biggest waste of life: it snatches away each day as it comes, and denies us the present by promising the future. The greatest obstacle to living is expectancy, which hangs upon tomorrow and loses today.”

- Seneca49 AD

Ideal Career

How do you find and pursue your ideal career?

• More of / Less of• Create a plan• Follow a strategy

Summary

Identify Your Career

Your Communication Style

Your Unique Selling Points

Congratulations you have just laid the foundations

Tús Maith Leath na hOibreo Now we can start building on Your Unique Selling Points

o Attend all of the lessons live to ask Questions in real time

and benefit the most

o We’re here to help, so contact us anytime!

Next Lesson

• The next session is “CV / Resume preparation”

• Vital information for your CV

• What HAS to be in it

• What you can leave out

• The number 1 thing you need to focus on

• Technical approach

• Attend all of the lessons LIVE and your knowledge will grow

• Recordings are available within 24 hours

Go to www.shawacademy.com and then the Top Right Corner – Members Area

Q&A

• We begin creating your ‘brochure’

• You will learn Content, Length, Pitfalls and Grabbing Attention

• Covering these topics will allow us to move into more

application focused areas

• You will gain Insight and Clarity

• We reveal the answer to today’s question

Next Lesson is

Advancemycareer@shawacademy.com

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www.twitter.com/shawacademy

www.shawacademy.com

CV / Resume preparation

See local numbers on website