DILMAH - Company & Product presentation T-series & Premium

An Invitation to the luxury of real tea

TRANS ARABIA INTERNATIONAL

Crafted by Merrill J. Fernando, a Tea maker who is driven by his

passion for tea, and a desire to share the luxury and natural

goodness in real tea.

FRESH

Picked & packed

at origin to

ensure the

freshest & finest

tea. Fresh tea

tastes better and

is full of the

natural goodness

of tea.

QUALITY

Dilmah guarantees

the finest quality

Ceylon tea, following

stringent quality

assurance

procedures that bring

you the best tea.

ETHICAL The world’s first truly ethical tea - sharing

profits with our

workers to ensure the

sustainability of the

Ceylon tea industry

and the wider community.

FAMILY

COMMITMENT As a family

business, we have a

different perspective

on tea. Unlike in a

multinational, tea is

the core of our

Group of

Companies, central

to everything we do.

AUTHENTIC

Single Origin,

Unblended, 100%

Pure Ceylon Tea is

your guarantee of the

freshest and finest

teas from Sri Lanka

(formerly Ceylon).

INTEGRITY

Maintaining honesty

and integrity at every

level - the Founder of

Dilmah, Merrill J.

Fernando personally

guarantees every

pack of Dilmah tea.

SUSTAINABILIT

Y

Ensuring the

harmonious and

sustainable

coexistence of man

and nature through the

work of Dilmah

Conservation.

VARIETY

There is an infinite

variety of tea –

there’s a tea to suit

your every mood.

Every tea has its own

personality

INNOVATIVE

Taking the lead in

bringing

innovation to tea

through Tea

Gastronomy and

Tea Mixology,

which celebrate

the versatility of

tea.

TRADITIONA

L

Traditional

manufacture which

includes

handpicking,

withering, rolling &

fermentation,

ensures the taste

& quality of real

tea.

Tea is hot again! Given the popularity and global appeal

of tea, the importance of the hospitality sector's

investment in the correct presentation of the tea and

the appropriate selections to appeal to foreign patrons,

cannot be stressed enough. The Dilmah range of

Specialty and Boutique Teas, along with a wide range of

tools to enhance the tea experience including timber t-

trolleys and thetieres, are bound to demonstrate an

intelligent commitment to excellence of service and

enhance an establishment's reputation.

The Seven Star Tea Service from Dilmah is designed to

offer a unique experience in tea to guests in any

hospitality situation. It combines the quality of single

origin, single region and single estate teas, ethically

grown, picked, perfected and packed at origin, the

passion and dedication of a Founder and Family

devoted to tea and the authenticity of teas selected and

crafted with respect for the history and heritage of tea.

When fused with the romance and sensory adventure

that tea offers, these characteristics of quality,

authenticity, passion and ethics form the unique Seven

Star Tea Service by Dilmah.

Presenting The Dilmah Seven Star Tea Service

Presenting the

t-Series Designer Gourmet Tea

from Dilmah

Recommended for

5 Star Outlets and

Properties

It’s not just selling – it is

sharing an experience, that

combines the tale of a

beverage with 5,000 years of

history, the heritage of a

great industry,

the story of a man who

dedicated a lifetime to fulfill

his passion for tea.

And all this is expressed in a

collection of teas that offer

their own unique personality.

Presenting the t-Series

from Dilmah

A collection of teas that

celebrate the individuality and

taste of tea from estates

around the world known only

for their excellence. Teas that

are so different that there is a

t for your every mood – taken

hot or iced, as a t-Shot,

cocktail or mocktail

Teas that help you relax, teas

that invigorate, teas that calm

and teas that enhance life.

Indulgent, chic, elegant, the

finest teas the world has to

offer.

t-Series Designer Gourmet Teas

Luxury Real Leaf Tea Bags

The t-Series are offered in Leaf Tea and in unique

Luxury Leaf Tea Bags. These tea bags combine

the luxury of real leaf tea with the convenience of

a teabag. The silken tea bags are large and

diamond shaped, to allow the leaves to unfurl and

brew without restraint. The special material

becomes transparent when infused in hot water

so that the tea can be savoured on the eye as

well as on the nose and palate.

t-Series Designer Gourmet Teas

t-Sachets

The t-Series are offered in Leaf Tea and in unique

Luxury Leaf Tea Bags. These tea bags combine

the luxury of real leaf tea with the convenience of

a teabag. The silken tea bags are large and

diamond shaped, to allow the leaves to unfurl and

brew without restraint.

The special material becomes transparent when

infused in hot water so that the tea can be

savoured on the eye as well as on the nose and

palate.

Retains freshness & flavour. The foil wrapping

ensures that the teabags maintain the high

hygiene standards required by hospitality

establishments, while also retaining the freshness

and flavour of this exclusive range of teas.

Chamomile is a gentle and relaxing herb enjoyed by Europeans as a tonic for

centuries. The daisy-like Chamomile flower has an uplifting aroma reminiscent of

apples. Its subtle flavour is concentrated in the flower and this infusion therefore

offers the infusion of the Chamomile flower. Chamomile has a serene character

and wonderful aroma. It is often enjoyed as a gentle, naturally caffeine free

infusion in the evening.

PURE CHAMOMILE FLOWERS GOURMET TEAS | INFUSIONS

Per Serving 01 silken tea bag /02 teaspoons of loose leaf per 200-225ml of

water

Brewing Time 3-4 minutes

Water Temperature Boiling (212°F or 100°C)

Best Taken with Best Taken Straight (Honey)

Distinctive Features Chamomile Flowers only (delicate, fragrant taste, Caffeine free)

Food Pairing Apple Pie/Salads, Barbecued food, roast turkey, nuts, mint ice

cream

Time of Day Afternoon /Evening

Savoured as a refreshing beverage since Roman times, our pure Peppermint

infusion is naturally caffeine free and ideally enjoyed after a meal, to cleanse the

palate and aid digestion. The natural peppermint oil in the leaves imparts a

menthol aroma and adds sparkle to the infusion of the leaf, making it a cooling

and energizing experience. Try the infusion of peppermint leaves with a touch of

honey as a mild and delicious accompaniment to your day. Also enjoyable taken

chilled or as a sorbet.

PURE PEPPERMINT LEAVES GOURMET TEAS | INFUSIONS

Per Serving 01 silken tea bag /02 teaspoons of loose leaf per 200-225ml of

water



Best Taken with Honey, Ginger, Twist of Orange

Distinctive Features Pure Peppermint leaves (no flavor, caffeine free) Menthol is a

digestive aid

Food Pairing Chocolate brownies, chocolate cake, dark chocolate, vanilla and

vanilla desserts

Time of Day Afternoon / Evening

BRILLIANT BREAKFAST GOURMET TEAS | BLACK TEA

A bright, brisk and bold tea. Intense and majestic, this tea offers body, strength,

colour and pungency representing the essence of a fine Ceylon tea. Grown in the

Dimbula Valley, the Broken Orange Pekoe leaf yields a burgundy coloured liquor

which is robust and strong yet bright with an energetic personality. The fine BOP

grade of tea with its small particle size produces the strength in this tea. Brew for

at least 3 minutes in spring water. Brewed for 3-4 minutes for added strength, this

tea then allows the addition of warm, dairy milk if desired.

Per Serving 01 silken tea bag /01 teaspoon of loose leaf per 200-225ml of

water



Best Taken with With warm milk or plain with fresh mint leaves, sliver of fresh

ginger, twist of Lemon, Honey

Distinctive Features Rich, medium strength, good flavor, standard suggestion for

black tea

Food Pairing Breakfast, Praline cake, steak, rich fatty meat, desserts,

bananas

Time of Day Breakfast, Morning, Lunch, Dinner

The famed Island of Ceylon was sought by ancient explorers for its spices and,

since the late 1800s, also for its tea. This tea is a combination of Ceylon’s finest

produce – a Single Region Tea, grown at 4,000 feet elevation in the Dimbula

valley, and Ceylon Cinnamon, known as ‘true Cinnamon’. When infused, the

liquor appears golden brown and offers brightness, medium body and a sweet

piquancy. The woody note in Cinnamon, with its pervasive fragrance, is

enlivening, and complements the tea perfectly with a spicy finish.

CEYLON CINNAMON SPICE TEA GOURMET TEAS | FLAVOURED BLACK TEA


water



Best Taken with Twist of Orange, Honey

Distinctive Features Tea & flavor in balance Aromatic and easy to enjoy

Food Pairing Crème Brulee, Chocolate, Apple Pie


CEYLON YOUNG HYSON GREEN

TEA GOURMET TEAS | GREEN TEA A bright Single Region Ceylon Green Tea grown at 1,400 feet above sea level.

Elegant in appearance, the long, well twisted leaf yields a pleasingly gentle brew.

The large leaf unfurls when infused, often revealing a full tea leaf. The somewhat

brisk green tea presents a herbal note and some fruit which come together in a

clean finish with a hint of sweetness. A delightful accompaniment to food,

especially fish and salads, and a relaxing afternoon tea.


water

Brewing Time 2 minutes

Water Temperature Cooler than boiling (175°F or 80°C)

Best Taken with Best Taken Straight

Distinctive Features Gentle but astringent, Ceylon Green Leaf Tea

Food Pairing Light, cream cheese, salad, chicken

Time of Day Mid day, Afternoon

GREEN TEA WITH JASMINE

FLOWERS GOURMET TEAS | GREEN TEA A gentle green tea in fragrant and delicate union with natural Jasmine petals. The

soft, mildly sweet and mystical aroma of Jasmine is enthralling in its combination

with green tea. This natural combination offers a refreshing and soothing

beverage that is also a delicious palate cleanser.


water




Distinctive Features Delicate, natural jasmine

Food Pairing Steamed fish, rice, green salad

Time of Day Afternoon / Evening

A delicious union – a medium strength Ceylon Single Region Tea from the

Nawalapitiya region, fused with the bittersweet flavour of Italian Almond. Fragrant

and rich, the almond and the mellow, malty note that is typical of teas from this

region, combine in indulgent harmony, to produce a deep amber infusion. The tea

is enveloped by a deliciously piquant aroma of almond, producing an engaging

brew with a nutty, sweet edge and mellow but prominent character. It is a perfect

‘dessert tea’ or accompaniment to afternoon tea. Also recommended chilled,

either as an Iced Tea or a t-Shake (brewed strong, cooled and poured over vanilla

ice cream).

ITALIAN ALMOND TEA GOURMET TEAS | FLAVOURED BLACK TEA


water




Distinctive Features Nutty sweet edge with rich body- can be taken as a t shake or

brewed strong, cooled and poured over Vanilla ice cream

Food Pairing Sweet cakes and pastries


MOROCCAN MINT GREEN TEA GOURMET TEAS | GREEN TEA

Gently uplifting, this combination of green tea with Peppermint leaves produces a

delicious and all natural tea experience. The olive green Hyson leaf is tightly

curled but opens dramatically when infused, yielding a medium strength amber

liquor of tea embraced by Peppermint. An aromatic and zestful tea, our Moroccan

Mint combines the elegance of Ceylon Young Hyson green tea with an energetic

and cleansing Mint to offer a perfect after dinner tea.

Per Serving 01 silken tea bag /1 ½ teaspoons of loose leaf per 200-225ml of

water



Best Taken with Best Taken Straight (Honey)

Distinctive Features Popular introduction to green tea, menthol soothes stomach, tea

aids digestion, refreshing

Food Pairing Chocolate and chocolate desserts, mint flavored dishes

Time of Day All Day

Rooibos is a traditional South African herbal beverage that produces a clean and

pleasant infusion. It is naturally caffeine free and said to offer potent health

benefits. The flavour is mild and slightly nutty, with a touch of sweetness. Rooibos

infusion can be enjoyed with a twist of lemon or sliver of ginger. Try honey as a

natural sweetener.

ROOIBOS PURE NATURAL

ORGANIC GOURMET TEAS | INFUSIONS

Per Serving 01 silken tea bag per 200-225ml of water



Best Taken with Ideal taken hot - Touch of Honey - or iced with Sugar

Distinctive Features Ethically harvested , organic

Food Pairing Cashew bars, pecan pie, nuts and nut based desserts

Time of Day All Day

ROSE WITH FRENCH VANILLA GOURMET TEAS | FLAVOURED BLACK TEA

A seductive tea, combining a fine Single Region Pekoe from the Nuwara Eliya

region with the sensuous and almost mystical fragrance of rose petals. Celebrated

throughout history for its romance, the rose is one of the most pleasing of

flavours. The gentle tea is encircled by the soft and slightly sweet aroma of red

Rose to offer an alluring and gentle brew. The Rose fragrance is tinged with the

flavour of French Vanilla.


water



Best Taken with Mint Leaf, Rose Petal (Garnish)

Distinctive Features A gentle tea with softly sweet floral aroma of red rose

Food Pairing Light cake, berry fruit

Time of Day Mid morning, Afternoon

A legendary tea, named after Charles, 2nd Earl of Grey and former Prime Minister

of England. This tea is a combination of a rich and full bodied Ceylon Single

Origin Tea with the flavour of Bergamot, a citrus fruit that is native to Calabria in

Italy. The strong and distinctive Ceylon Tea partners harmoniously with the

Bergamot flavour to offer an authentic Earl Grey Tea. Full bodied yet aromatic,

with hints of citrus and a lingering and mildly sweet floral note, this is a majestic

tea.

THE ORIGINAL EARL GREY GOURMET TEAS | FLAVOURED BLACK TEA


water



Best Taken with Plain with Lemon or Honey

Distinctive Features Strong, rich tea with citrus bergmot note

Food Pairing Green curry, samosas, curry puffs, spicy meat, dark chocolate,

crème brulee

Time of Day All Day

Sencha is a steamed green tea, the most popular tea in Japan where its delicate

flavour, and mild finish are especially appreciated. Sencha offers a gentle cup,

and a smooth, herbal finish with a touch of sweetness. This is a pleasing and

refreshing green tea and can be enjoyed throughout the day. It is an ideal

accompaniment to lunch or dinner, aiding digestion and refreshing the palate.

SENCHA GREEN EXTRA SPECIAL VSRT (VERY SPECIAL RARE TEA) | GREEN

TEA


water




Distinctive Features Light, easy drinking tea

Food Pairing Delicate green and creamy salad, seafood, excellent with sushi

Time of Day All Day

Samovar (15 litre)

A traditional water boiler for use

as an elegant and functional

accessory and display feature for

a Seven Star Tea Experience.

Product Code: 75017-POS

Packing: 1 units

Dilmah Tea Timer

To enjoy the perfect cup of tea

it’s important to brew it correctly.

In brewing tea, timing is crucial

and the Dilmah Tea Timer is the

perfect accessory to guarantee a

perfect tea experience.


Packing: 10 units

Empty t-Series Sachet

Presenter (03 Slot)

A three slot seven star

luxury presenter for

presentation of t-Sachets.

Product Code: 90495

Packing: 6 units


Presenter (06 Slot)

A six slot seven star luxury

presenter for presentation

of t-Sachets.

Product Code: 90494

Packing: 6 units


Presenter (12 Slot)

A twelve slot seven star

luxury presenter for

presentation of t-Sachets.

Product Code: 90497

Packing: 6 units

ele

me

nts

of t

Minimally Branded

Whiteware t-mug and

Saucer With Lid

A fine porcelain teamug and

saucer with lid, features subtle t-

Series gold branding.


Packing: 6 units

Recommended for

4 Star Outlets and Properties

Individually Foil Enveloped Tea Bags

Ceylon Supreme

Hand-picked in the Maskeliya region of Sri Lanka.

Strong and intense, a full bodied tea.

English Breakfast

Comes from the beautiful Dimbula Valley where the

nature works in harmony to create the perfect

conditions to grow tea that is full-bodied to make a

cuppa rich and full in flavor.

Strawberry

The gentle sweetness of ripe strawberry with a lightly

tangy note produces a mild and fragrant tea. A

delightful, refined, fragrant and delicious tea.


Caramel

An aromatic tea with a touch of toffee. Deliciously

indulgent, this is a pleasant, medium bodied tea with a

rich taste profile.

Mint

A sparkling, slightly chocolaty mint with a delightfully

cool nature. A sharp and lively tea with an appealing

aroma and a lingering, minty finish.

Lemon

A juicy lemon note with a touch of sweetness yields a

mildly tangy and fragrant tea.


Ginger & Honey

An aromatic combination with a prominent honey note

tempered with spicy ginger. Fragrant, slightly sweet and

spicy. A lively tea.

Jasmine Green Tea

A fragrant and gentle green tea. The natural fusion of

tea and Jasmine flowers is a tradition practiced over

centuries which beautifully combines the softly sweet

aroma and flavor of Jasmine petals with a gentle green

tea. An aromatic and delightfully refreshing green tea,

with bouquet and elegance.

Green Tea Moroccan Mint

An enlivening and wonderfully refreshing green tea

combining natural mint leaves with green tea in a

traditional and wholly natural fusion of flavors. The

marriage producing a sparkling tea that adds a minty

fragrance and taste to a clean and bright green tea.

Individually Foil Enveloped Bags

Pure Camomile Flowers

Inspiringly light, delicate and golden, Camomile flowers

are gentle and aromatic. The clear infusion is tinged

with a fruity note to offer a sophisticated infusion.

Pure Peppermint Leaves

Invigorating, rounded with a gentleness that leaves the

palate refreshed and clean. Light, with a sharp minty

character and an olive green liquor.

Rooibos Pure Natural Organic

Mild & Refreshing Pure Organic Rooibos. Naturally

Caffeine Free.

Samovar (15 litre)


Packing: 1 units

Dilmah Tea Timer


Packing: 10 units

Empty Open

Presenter (06 Slot)

Product Code: 82768

Packing: 6 units


Presenter (12 Slot)

Product Code: 82766

Packing: 6 units

Empty Private Tea Store

Product Code: 82546-070

Packing: 6 units

Thé Culinaire marries tea as an essential ingredient in food where professional chefs in the industry compete and showcase their cooking skills and creativity using the finest Ceylon Tea as a base in producing a complete meal par excellence. The Thé Culinaire event is created to integrate quality tea - not just any tea - into the lifestyles of consumers. The program is designed to encourage greater awareness and understanding of real tea amongst chefs and hospitality

professionals generally, by offering real tea as an ingredient in their culinary efforts.

The Tea Mixologists and the Tea maker showcase of skill and creativity in producing exceptional cocktails, mocktails and traditional hot beverages using Ceylon’s finest tea. The program is designed to harness the skills of beverage professionals in the hospitality industry to celebrate quality, variety and

innovation in tea. After water, tea is the most consumed beverage on earth and yet knowledge of tea, its preparation and variety, is severely limited amongst hospitality professionals and tea consumers alike. The Tea Mixologists and the Teamaker is designed to change that by recognizing skilled brewing of tea, iced

tea, and innovation in tea based beverages. In bringing these aspects of tea into focus, the program is expected to foster greater interest in quality tea, and greater respect for this wonderful beverage. The aim of the Tea Mixologists and the Teamaker program is to share with hospitality professionals and through

them with people around the world, the experience of the finest quality Ceylon tea.

The tradition of afternoon High Tea is said to have begun in the 18th Century, aided by Anna Maria Stanhope, Duchess of Bedford who invited friends to tea with cakes and pastries at 5 o’clock in Belvoir Castle. The modern interpretation of Afternoon Tea is compromised by an over emphasis on food, forgetting the

central element - tea. Dilmah Real High Tea made its debut in 2007 and continues in an endeavour to bring pleasure through the understanding and appreciation of Quality, Freshness, and Variety in tea. Real High Tea also aims to enhance that pleasure with tea gastronomy, to offer tea aficionados a truly

enjoyable High Tea, that shares the story in each tea, offers the tea perfectly brewed and elegantly presented, accompanied by sweet and savoury cakes, pastries and sandwiches that are harmonious in taste.

In celebration of the 21st Anniversary of Dilmah in 2009, the family tea company launched an innovative program that fulfils the objective of integrating tea, the 21st century beverage, into modern lifestyles. In July 2008, eight celebrated chefs and restaurateurs from prestigious Australian establishments visited Sri Lanka for a tea adventure which became ‘The Chefs and the Tea Maker’ series. During their tour the chefs were inspired to produce four tea infused food and

beverage recipes each and collaborated to produce a collection of recipes featured in a book that was launched at the 21st anniversary events held in Australia. Continuing the success of the Australian event, the Global event was launched from the 16th - 27th of July, 2010. This brought together celebrated

chefs from over 12 countries.

‘Tea in Five Senses’ builds upon a notion that lies at the heart of Dilmah - that fine tea is an indulgent pleasure, and an experience to be savoured not just in taste, but on the eye, the nose and only then on the palate. In the fifth sense, the tranquility in tea is magnified. By pairing tea with music the five senses are utilized for a truly indulgent tea experience. In the same way that harmony of flavor on the tongue produces pleasure, the relationship that exists amongst

taste, aroma and sound, is beautiful in its harmony.

MJF Charitable Foundation – a commitment to empowering underprivileged people with dignity. The work of the Foundation extends to poverty alleviation through entrepreneurship development, education, support for differently abled children and youth, vocational training and community development. www.mjffoundation.org

Dilmah Conservation – Dilmah Conservation is an extension of the Dilmah commitment to making business a matter of human service. Recognizing that the environment and human welfare are intertwined. www.dilmahconservation.org

Thank you for joining us in bringing quality back to tea and

hope of a better future for tea farmers. Please let us know how we can assist

you in enhancing your customer’s tea experience.

DILMAH - Company & Product presentation T-series & Premium

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Transcript of DILMAH - Company & Product presentation T-series & Premium