Digital trends and habits of the people 2016

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Transcript of Digital trends and habits of the people 2016

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ALWAYS CONNECTED!

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MARKETING IS NOW A TECHNICAL DISCIPLINE

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THE ADVERTISING AGENCIES ARE DEAD, BUT THEY STILL DON’T KNOW IT

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MARKETING SHIFTS FROM ART TO SCIENCE

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BEING “ALWAYS ON” EVERYWHERE

IS THE NEW NORM

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FROM ONE FUNNEL TO

INFINITE PATHS TO PURCHASE

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PEOPLE’S HABITS ARE CONSTANTLY CHANGING

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TRENDS

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PEOPLE BASED-MARKETING - THE RIGHT MESSAGE, TO THE RIGHT PERSON IN THE RIGHT TIME IN WHAT

THAT IS SCALABLE

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• INFRASTRUCTURE ERP&CRM&DATA BASE

• RTB (ADVERTISER/DMP/DSP/ADEXCHANGE/ADNETWORKS/

ADSERVERS/SSP/PUBLISHER)

• PROGRAMATIC MARKETING

• MARKETING AUTOMATION - SOCIAL TOOLS, ADWORDS API,

AUTOMATE EMAIL NOTIFICATIONS

• PREDICTIVE MARKETING (AMAZON EXAMPLE)

• GEO LOCATION TARGETING

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PROGRAMMATIC MEDIA BUYING IS NOT A TREND – IT’S A TAKEOVER

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NOW WE CAN OPEN AND CLOSE

THE LEAD IN THE SAME TIME

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MULTI-CHANNEL NETWORKS AGGREGATE CONTENT FROM INFLUENCERS VIDEO

CONTENT CREATORS

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INFLUENCER MARKETING

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DIGITAL WILL DOMINATE THE MARKETING!

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