The habits of highly effective people. Habits have a tremendous gravity pull.
Digital trends and habits of the people 2016
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Transcript of Digital trends and habits of the people 2016
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ALWAYS CONNECTED!
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MARKETING IS NOW A TECHNICAL DISCIPLINE
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THE ADVERTISING AGENCIES ARE DEAD, BUT THEY STILL DON’T KNOW IT
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MARKETING SHIFTS FROM ART TO SCIENCE
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BEING “ALWAYS ON” EVERYWHERE
IS THE NEW NORM
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FROM ONE FUNNEL TO
INFINITE PATHS TO PURCHASE
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PEOPLE’S HABITS ARE CONSTANTLY CHANGING
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TRENDS
SOURCE:
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PEOPLE BASED-MARKETING - THE RIGHT MESSAGE, TO THE RIGHT PERSON IN THE RIGHT TIME IN WHAT
THAT IS SCALABLE
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• INFRASTRUCTURE ERP&CRM&DATA BASE
• RTB (ADVERTISER/DMP/DSP/ADEXCHANGE/ADNETWORKS/
ADSERVERS/SSP/PUBLISHER)
• PROGRAMATIC MARKETING
• MARKETING AUTOMATION - SOCIAL TOOLS, ADWORDS API,
AUTOMATE EMAIL NOTIFICATIONS
• PREDICTIVE MARKETING (AMAZON EXAMPLE)
• GEO LOCATION TARGETING
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PROGRAMMATIC MEDIA BUYING IS NOT A TREND – IT’S A TAKEOVER
SOURCE:
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NOW WE CAN OPEN AND CLOSE
THE LEAD IN THE SAME TIME
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SOURCE:
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MULTI-CHANNEL NETWORKS AGGREGATE CONTENT FROM INFLUENCERS VIDEO
CONTENT CREATORS
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INFLUENCER MARKETING
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DIGITAL WILL DOMINATE THE MARKETING!
SOURCE:
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