DIGITAL TRENDS 2018 1H ダイジェスト版

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Copyright © 2018 The Nielsen Company. Confidential and proprietary. 1 Copyright © 2018 The Nielsen Company. Confidential and proprietary. DIGITAL TRENDS 2018 1H ダイジェスト版 ニールセン デジタル株式会社 2018年8月

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PowerPoint Presentation© 2
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DIGITAL TRENDS 2018 1H
20188
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118 64% 18-64 20184-6 vs. 16-29PC
20184-6 PC 20186 20186 1
20176 vs. 20186
20176 vs. 20186 SNS 3 vs.
BrandTOP5 20186 YouTube 18-34 YouTube 20186 20173 vs. 20183 C2C EC 20176 vs. 20186 EC vs.
2018 6 20176 vs. 20186 ZOZOTOWN 20176 vs. 20186 DAZN 20186 Top 20186 20186

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3
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4
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5
50

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6
79% 72%

18-64 20184-6
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7

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8
20186

24%
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9
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SNS

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10
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2,336
2,548
2,765
2,885
+25%
+18%
+8%
+0%
+10%
+20%
+30%
+40%
+50%
+60%
+70%
+80%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2016
12
2017
6
2017
12
2018
6
2016
12
2017
6
2017
12
2018
6
2016
12
2017
6
2017
12
2018
6
Twitter Facebook Instagram
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48%
69%
Source: Nielsen Mobile NetView Mobile NetView18 03-6837-6500 E-mail [email protected]
18-34 18-34 18-34
Twitter Facebook Instagram
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12
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13
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Google 54 6,709
1834
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14
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8%
3%
27%
20%
65%
77%

(18)
18-34
PC
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15
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C2C
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16
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2017/06 2018/06 2017/06 2018/06 2017/06 2018/06 2017/06 2018/06 2018/06
Amazon
Source: Nielsen Mobile NetView Mobile NetView18 03-6837-6500 E-mail [email protected]
+13%
+22%
C o p y ri g h t
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17
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Source: Nielsen Mobile NetView Mobile NetView18 03-6837-6500 E-mail [email protected]
+22%
525
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Summary
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Copyright © 2018 The Nielsen Company. Confidential and proprietary.