Digital Trends 2013 - DMF
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DIGITAL TRENDS
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Hello! My name is Bart.
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This is my daughter Merel.
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I’m passionate about coffee.
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I’m passionate about coffee.I live and work in Ghent.
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I work at digital agency Wijs (ex: Netlash-bSeen).
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@netlash
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DIGITAL TRENDS
DMF, 11/10/2012
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Based on Netlash-bSeen Online Trendrapport 2012.
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Based on Netlash-bSeen Online Trendrapport 2012.
Crowdsourced, postmodern collection of opinions.
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10 trends based on my personal opinion.
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Listen carefully.
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Personal opinion.
Listen carefully.
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1. The rise of the Death Stars
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It’s a Winner Takes All world. 2012
will continue the trend of 1 big behemoth that eats all its competition.
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‣ Online will eat all communications
‣ Digital will eat all interfaces
‣ Facebook will eat all social networks
‣ Apple will eat the PC-market?
Death Stars
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Network effects are dominant online.
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Network effects are dominant online.
Look it up. Metcalfe’s Law.
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Network effects are dominant online.
Look it up. Metcalfe’s Law.http://en.wikipedia.org/wiki/Metcalfe's_law
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2. Fragmentation of social
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Yes, Facebook will be the dominant
‘general’ social network.
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Yes, Facebook will be the dominant
‘general’ social network.
Next to that general SN, we will subscribe to a truckload of niche-networks.
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Communities can not be built. They form around existing common interests.
Just like in real life (work, sport, bar, hobby, family...).
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The Facebook IPO will spawn a new breed of startups, ideas and business.
(2 - 3 years)
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3. Location is the new context
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Context is the way to break through the
‘banner blindness’ of consumers.
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Context is the way to break through the
‘banner blindness’ of consumers.
See: Google. Ads are relevant to the search words.
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Location is the new context.
Make your online offering more relevant by adding location as a filter.
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4. Sensors everywhere
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Location sensors (gps) are only the beginning.
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Location sensors (gps) are only the beginning.
Our devices (starting with our smartphones) will become aware of their surroundings.
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The nerd in me is happy. Star Trek is coming!
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Nest is a thermostat with activity, light, temperature... sensors.
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iBGStar Blood Glucose Meter is meant to manage diabetes, with integrated app.
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Twine is a DIY-kit with temperature, vibration, moisture... sensors.
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Jawbone Up measures movement and sleep cycle.
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‣ Cars with apps and sensors
‣ Face recognition
‣ Smart Clothing
‣ Even more sensors in smartphones
Watch out for:
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5. Data, data, data
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‣ Online analytics
‣ Trend data from social media
‣ Personal data from ‘quantified self’
Everything is measurable
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Start hiring statisticians and data gurus.
Invest in “big data” infrastructure and CRM.
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6. NFC is the new QR
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‣ RFID chips on steroids
‣ Contactless communication
‣ Expect it in smartphones next year
Near Field Communication
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You will still use it wrong.
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‣ It’s not a marketing tool
‣ cfr. QR-codes
‣ cfr. Bluetooth
You will still use it wrong
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7. Mainstream 3D-printers
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Makerbot is a 3D-printer that costs 1.749 USD...
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Everything will be digitized.
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8. Mobile first
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More internet access with mobile devices then with laptop/desktop.
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‣ touch
‣ context
‣ different screens
‣ responsive!
Think Mobile First
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9. Think Integrated
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‣ mobile / desktop
‣ offline / online
‣ data silos
Think integrated
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‣ website
‣ seo
‣ sea
‣ social
‣ e-mail marketing
Siloes
‣ analytics
‣ press releases
‣ community
‣ affiliate
‣ ...
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Playtime’s over.
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10. Keep an eye out for...
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‣ mobile payments
‣ Facebook credits
‣ API’s
‣ disappointing video
‣ HTML5
‣ tablets
Keep an eye out for...
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Start with strategy.Think integrated.
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Remember 1 thing.
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There will be only 2 types of companies left.
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The quick and the dead.
There will be only 2 types of companies left.
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Conversation
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Questions?