DMF 2011, The future of digital marketing final
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Transcript of DMF 2011, The future of digital marketing final
Permission Marketing
“...engaging the customer in a dialogue - an interactive relationship“
vrijdag 2 december 2011
Interruption marketing
• sending (commercial) messages to your public without explicit permission
• tv, magazines, banners, unsollicited e-mail, bumper stickers, toilet
vrijdag 2 december 2011
Serious challenges• Interruption marketing loses its effect
• Ads, Mailings, banners, print, etc.
• We need to apply
• Permission marketing
• Marketing 3.0
vrijdag 2 december 2011
Websiteclient portal
MailingsLetters
Internal External
IntranetMailings
FacebookMicroblogging
Forum Social Media
vrijdag 2 december 2011
Websiteclient portal
MailingsLetters
Internal External
IntranetMailings
FacebookMicroblogging
Forum Social Media
People
Contentvrijdag 2 december 2011
Websiteclient portal
MailingsLetters
Internal External
IntranetMailings
FacebookMicroblogging
Forum Social Media
vrijdag 2 december 2011
Websiteclient portal
MailingsLetters
Internal External
IntranetMailings
FacebookMicroblogging
Forum Social Media
Actueel (up-to-date)
Beschikbaar (Available)
Compleet (Complete)
The web is the place for conversion
vrijdag 2 december 2011
Websiteclient portal
MailingsLetters
Internal External
IntranetMailings
FacebookMicroblogging
Forum Social Media
Empower your organization to start the conversation
People: CRM
Content: CMS
FREE
vrijdag 2 december 2011