M A S T E R I N G

D i g i t a l

Transformation

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of Duval Union Consulting

@jcaudron jo@duvalunion.com

We are business consultants for a digital

world.

Our mission is to help organization transform.

Sold in 40 countries!

Expect a smack in the face…Digital Disruption is real

Tell me something…

What is your

The Rise of Fintech GAFA in Payments

Changing Customer Preferences

Economical Climate

What do These 4 have in common?

You have a C H O I C E

Disruption

Modeling

Transformation

You have a C H O I C E

Disruption

Modeling

Transformation

Fear

Insight

Direction

1995+MusicPhotographyVideo Rental…

2005+Print MediaTVTravelHR…

2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…

2025All Safe havens will be subject to digital disruption…

WAVES OF Disruption

Digital Disruption is a story of…

%@jcaudron

This is NOT our storyYOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

This IS our storyYOU

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

THEMBut your

app sucks

I want experience

Uhh..ok

Hey this solves my problem!

I don’t want to wait a week

NEW

The Tipping Point

YOU THEM

Don’t worry, we’ve got a PLAN

@jcaudron

Euh, I’m not so sure about the “Don’t

Worry” part.

Slicing the Elephant

creates Insight@jcaudron

@jcaudron

THE MODEL

Digital Transformation is a complex and never-ending

journey

@jcaudron

YOU NEED TO Scan YOUR

ENVIRONMENT @jcaudron

DETERMINE THE IMPACT

@jcaudron

CREATE A North Star VISION

@jcaudron

DEFINE A Transformation STRATEGY

@jcaudron

DEFINE A Transformation STRATEGY

@jcaudron

BUILD A ROAD MAP

@jcaudron

KNOW

YOUR

AUDIENCE@jcaudron

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

@jcaudron

YOU CHALLENGERS

The Challengers move into your space, when will you move into theirs?

@jcaudron

F R O M DIGITIZATION

T O TRANSFORMATION

BUILD a new ORGANIZATION

@jcaudron

From ... ... to

The Business

Digital (at the sideline)

Digital in the core

@jcaudron

The BusinessDigital (at the

sideline)

The Business

Digital (at the sideline)

From ... ... to@jcaudron

The BusinessDigital (at the

sideline)

Digital in the coreThe Business

Digital (at the sideline)

Digital in the core

Digital in the core

Digital in the core

From ... ... to@jcaudron

From an outdated MOTHERSHIP

@jcaudron

From an outdated M o t h e r s h i pTO A modern

F L E E T@jcaudron

Launchpad

RadarTransformation Board

How to Organize The Fleet

@jcaudron

Launchpad

RadarTransformation Board

How to Organize The Fleet

@jcaudron

DIGITAL GOVERNANCE

YOU NEED DIGITAL Leadership

@jcaudron

The Digital Office is TransversalSa

les

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

DIG

ITA

L LA

B

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

Sale

s

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

DIGITAL OFFICE

@jcaudron

TO PULL THIS OFF YOU WILL NEED…

@jcaudron

M I N D S E T@jcaudron

M E A N S@jcaudron

M A N D AT E@jcaudron

Digital Transformation is a complex and never-ending

journey

@jcaudron

TRANSFORMATION STRATEGY

ROADMAP

DIGITAL LEADERSHIP & CAPABILITIES ASSESS

TEAMSTRAIN & COACH

CHANNEL STRATEGY

POLICY & GOVERNANCE

SET-UP AND ROLL-OUT RUN

ROLL-OUT DIGITAL OFFICE

RUN DIGITAL OFFICE

CUSTOMER ENGAGEMENT

CHANNELS

PLATFORM DESIGN

REQUIREMENTSPARTNER

SELECTIONRFP CREATION

LAUNCHDEVELOPMENT

BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL

BUSINESS MODEL

START-UP BUSINESS MODEL

PROJECT KICK-OFF

START-UP KICK-OFF (FUNDING, INCUBATION)

RUN PROGRAM/DEVISION/…

RUN START-UP (COACHING,

ADVICE)

START-UP BUSINESS

TRADITIONAL BUSINESS

TRANSFORMATION STRATEGY

IMPACT ANALYSIS NORTH STAR

VISION OF YOUR FUTURE

SCAN MARKET TRENDS & INTERNAL DIGITAL

READINESS

@jcaudron

Thank You!

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