SOCIAL DIGITAL TRANSFORMATION

DIGITAL BUSINESS TRANSFORMATION

DEGR

EE O

F AD

APTA

TION

TIME

D I G I T A L T R A N S F O R M A T I O N M O D E L

W H AT I S D I G I TA L T R A N S F O R M AT I O N ?A S I M P L E E X P L A N AT I O N I N 3 M I N U T E S .

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This curves shows adaptation of the technology by

society, resp. the customers. It is typical that new

technology is used only haltingly at first. Once a critical

mass has been reached, adaptation occurs in waves.

ARTWORK CREATED BY

This curve shows the course of technological develop-

ment. Technological development is always ahead of the

adaptation by users and companies.

01TECHNOLOGICAL DEVELOPMENT

ADAPTATION OF TECHNOLOGY BY THE CUSTOMERS

SUPPORTED BY

This curve is a simplified depiction of the degree of

adaptation by average companies. Traditionally, this curve

lags behind social adaptation. If, as is currently the case in

the digital revolution, the adaptive behavior of the users

changes very quickly, then the companies are caught off

guard and fall into obvious arrears. This is what has

happened in the last 15 years in the digital sector.

03ADAPTATION CURVE OF AVERAGE COMPANIES

„Digital Transformation Model“ by Alain Veuve is licensed under a Creative Commons “Attribution + ShareAlike 4.0 International” license. Based on the work at www.alainveuve.ch/digital-transformation-model.

04ADAPTATION CURVE OF DOOMED COMPANIES

Typically, there are always companies that are unable to adapt

to a new market environment. The reasons for this can vary:

e.g. missing market analysis, lack of a will to change, missing

change management all the way to a stoical “It-has-al-

ways-been-this-way-we-have-always-done-it-that-way”

attitude. Digital Transformation is changing markets at an

ever-increasing pace. These companies will not be able to

adapt and will drop out of the market sooner or later.