Why Do Marketers Need To Care about Mobile More Now Than Ever Before?

Millennials

Zigzagging customer journey

How will I reach these customers on mobile?

@eircare

Have you sat down to map out what a mobile-first customer journey looks like for your brand or product?

MARKETING Product Info Place Order

SALES Report and Track

FULFILLMENT Track Order Schedule Engineer

CARE Volume and quality to 1800 300 400

BILLING View bills Upgrade opportunity

UPGRADE Service bars Product features

SOCIAL & MOBILE SITE ✔

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APPS ✔ ✔ ✔ ✔ ✔

SMS ✔ ✔

PUSH MESSAGING

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MOBILE DISPLAY ADS

QR CODES

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Social Proof The business needs to transform how we interact with our customers through their lifecycle.

One joined up conversation We need to develop a seamless experience from online to off-line, in-store by telephone.

Mobile - Global - Now We need to be easy to deal with, with simple ways to buy get support and contact eir Business.

Mapping the journey is easy part , how do you change & challenge perceptions in a large organisation?

Summary points 1.  Is your mobile experience better than

desktop?

2.  Are you adopting a mobile first lifecycle catering to new digital generation?

3.  Can you deliver real ‘mobile moments’ to your customers?

4.  Is digital THE strategy; not just a marketing plan?

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Thank you Any questions?iris.daly@eir.iewww.linkedin.com/in/irisdaly