Digital thursdayfinal

#WirralDigital #DigitalThursdays

#DigitalThursdaysJames Wallis and Jeanne Hatton

With guest appearance from Michael Hatton


Agenda• Who are WirralDigital?• A view from our Intern - Working at WirralDigital• Do I need Digital Marketing for my business?• Your Digital Footprint• Plan of Action • Research & Social Listening 3.30 pm Break for refreshments• Articles / Blogs • Posting• Analytics

End 5pm


WirralDigital Our mission is to help make Wirral Digital, not only to offer our

marketing services but to inform  and pass on digital skills to Local Businesses.

Two local businesses, combining to offer a Complete Digital Marketing Solution

Centred around our proven and unique Six Step Process

Hence this is why you are here on our first #DigitalThursdaysPlease feel free to use this hashtag when posting inside and outside the

room.


Uniti Solutions Ltd - Jeanne

The WirralDigital Team

AllPoint Consulting Ltd - James

#WirralDigital – Michael


Our Intern - Michael Hatton

A view on working at Wirral Digital


Digital Marketing For My Business?

“Why should I use digital marketing for my business?” “What is digital marketing?”

“I’m doing a bit on facebook, will that do?” “I’m not really sure how to do it”

These are some of the questions and statements that business owners and management say when discussing digital marketing.

Are you a business that asks whether you need “digital marketing for my business?”


Why?• 361 million people online in 2000 • Over 3 Billion in 2014 growth of 764 % • Today nearly ½ the world is online • 74% of Europeans have internet access • 1900 minutes per month over 30 hours online with many

having more than one device

How can we tap into this opportunity for business? Source Google

• 364 billion Euros – 2013 for online sales for goods and services

• Online videos – triple digit growth • People socialising • Opportunity any business small or large can embrace

•Web •Mobile • Social More than half of the

world’s web traffic now comes from mobile phones

More than 1 in 5 of the worlds population shopped online in the past 30 days


Why is social media receiving so much attention?

• Ongoing decline of mainstream media

• Ability to connect with customers on a different level

• New prospecting techniques• Bypass traditional media and

take message direct to the customer

• Not saying traditional media is dead

Why?


How we arrived at OUR Unique Six Step Process

1.Digital Footprint 2.Plan of Action 3.Research & Social Listening 4.Articles / Blogs 5.Posting 6.Analytics


Our Unique Six Step Process

1. Digital Footprint 2. Plan of Action 3. Research & Social

Listening 4. Articles / Blogs 5. Posting 6. Analytics

• Benchmarking- to see where we started so we can measure results

• Website review • Content Review • Social Review

1. Starting point is Google2. Then see Twitter Facebook and

LinkedIn 3. Look for consistency of

messages and story being posted

4. Facebook Insights


1. Digital Footprint 2. Plan of Action 3. Research & Social Listening 4. Articles / Blogs 5. Posting 6. Analytics

Our Unique Six Step Process • Vision, Goal and Objectives

• Like a business plan or any marketing plan

• Examples may be - increase footfall by 30% in the next 6 months

• Digital marketing and traditional market

Plan of Action

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/





Research & Social Listening

• Use Information obtained in Digital Footprint Step

• Dig deeper • Twitter search • Twitter advanced search -negative and

positive comments • Twitter.com/search • #hashtags - eg. #VisitScotland • Hootsuite tool and Social Listening

geographically • Facebook Insights





Articles/Blogs

• Google loves fresh content • Are the messages on your website correct • Is it SEO optimised • Write articles/blogs highlighting your

products services/events/offers. • Great resource of constantly updated and

current content to post on social media• Articles/blogs should be in line with the

goals and objectives • Calls to action - Which door/shop do

you want to open? • What happens if you don't have a website

• WirralDigital.co.uk • Use LinkedIn Articles • Use Facebook Articles • Post above to Twitter


1. Digital Footprint 2. Plan of Action 3. Research & Social Listening 4. Articles / Blogs 5. Posting 6. Analytics


Posting

• Posting - from content • Calls to action • Rule of thirds • Example posts • Omnichannel Posting• Platform language • Are hashtags ok on

Facebook?





Analytics

• Keeps us on track and lets our client know that their digital footprint is growing

• Twitter Analytics • Facebook Analytics Linked • LinkedIn • Google Analytics which can show where

traffic originates from ie. search twitter facebook etc

• Deep dive with Microsoft and IBM professional analytic products to show trends


So What does the future hold?• Chatbots and personal assistants e.g Sephora

https://www.facebook.com/sephora/?hc_ref=SEARCH&fref=nf e.g Sephora • Machine Learning and Predictive Analytics

https://www.microsoft.com/cognitive-services/en-us/celebslikemehttps://www.microsoft.com/cognitive-services/en-us/TwinsOrNot• More Artificial Intelligence – concierge services in hotels and

restaurants.

https://www.facebook.com/sephora/?hc_ref=SEARCH&fref=nf

https://www.microsoft.com/cognitive-services/en-us/celebslikeme

https://www.microsoft.com/cognitive-services/en-us/TwinsOrNot


Wirral Digital Workshops 1st QuarterDate Workshop Series

16th Feb Track your Digital Footprint / Plan your Campaign / Create of Refresh your Twitter & Facebook Profiles / Start Posting

6 Step Process

16th March Research /Social Listening / Content Writing & Content Placement

6 Step Process

30th March Posting and Scheduling & Measuring Results

6 Step Process

23rd March SEO Workshop with Duncan Reid Building Blocks

½ day 2:00 – 5:00 £50 + VAT


Why Wirral Digital?

We are ALL Hootsuite Certified ProfessionalsWe are Hootsuite Business Partners• Come and talk to us • Ring us and meet for a chat 0151 691 4923 • Talk to us on Social Media• Email us on [email protected]

Connect with UsTwitter @WirralDigital @unitisocialbiz @AllPointConsultFacebook Wirral DigitalInstagram WirralDigital


Thank you for coming today

Our next event is next quarter

Please let us know what you would like us to include in future events.

If you have a great story about how Social Media has worked for you - we would be delighted to have you in a guest speaker slot.

Any Questions?Some Tips for you

http://www.allpointconsulting.uk/wp-content/uploads/2017/02/25-Social-Media-Tips-for-Business-AllPoint-Consulting-Ltd.pdf

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