Digital Company,

Digital People

Remedios Orrantia

HR and Property Director

29 September 2016

Vodafone en el mundo

The Vodafone Way

462 M clientes móvil 13,4 M clientes fijo

107.667 empleados

Our Strategy

4

5

Data Driven

Enterprise case

study Productivity

Transformation Purpose? It´s beneficial for the business: Delivering Digital Employee Experience Excellence

External radar to

drive innovation

Access to

information

Simplicity Employee

Engagement

6

PROCESS

POLICY

SKILLS &

CAPABILITY CULTURE

ORGANIS-

ATION

Working across functions on three key areas….

PHYSICAL

WORKPLACE

EXPERIENCE

Technology HR Supply Chain Finance

…..underpinned by a joined up roadmap of activity to get us to 2020

TECHNOLOGY DIGITAL

WORKPLACE

EXPERIENCE

INTELLIGENT

BULIDING

MNGMNT

SUPPORT

SERVICES

ANALYTICS COMMS DIGITAL

READINESS DATA

Employee Experience

Rebeca Navarro

Head of Talent, Resourcing & Capabilities

Employee Experience in 2019: Segmentation

•Nico is 25, lives in Madrid with

his parents

• Industrial Engineer

•Master in Big Data and

Economical Intelligence

•Native in Spanish, fluent in

English and Italian

•Previous jobs in Starbucks (shop

assistant) and Bosch España

(practitioner)

•Cooperates with Fundación

Alzheimer (visiting affected

people)

•Erasmus in Milan

•Gamer and frequent traveler

•Highly active in social networks

•Chelo is 37, lives in Valencia with

her 2 kids, divorced

•Degree in Economic Sciences

•Native in Spanish, medium level

of English

•Previous jobs in Indra (call center

agent) and Atento (call center

team leader)

•Cooperates with Fundación

Aladina (collecting donations in

special campaigns)

•Loves spending time with her

family in the beach

•Facebook and LinkedIn user

•Miguel is 46, lives in Barcelona

with his wife and 3 kids

•Telco Engineer

•IESE PD

•Native in Spanish, fluent in English

•Previous jobs in Cisco (systems

engineer), Orange (network

specialist and manager) and

Telefonica (technical provision and

manager)

•Cooperates with ACNUR

(100€/month)

•Loves running and biking

•Highly active in social networks

Exit

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Employee Experience in On Boarding process: an example

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• Nico is 25, lives in

Madrid with his parents

• Industrial Engineer

• Master in Big Data and

Economical

Intelligence

• Native in Spanish,

fluent in English and

Italian

• Previous jobs in

Starbucks (shop

assistant) and Bosch

España (practitioner)

• Cooperates with

Fundación Alzheimer

Erasmus in Milan

• Gamer and frequent

traveler

• Highly active in social

networks

• Nico has accepted his job

offer, sent to his personal

e-mail by a link where he

has selected some of his

benefits (medical

insurance, meal vouchers,

additional holidays,

volunteering and smart

working)

• Before his Day 1, he gets

a personal message

with some details, a

welcome video from

the CEO and access to a

web platform with a

visual tour around the

offices

• On Day 1, his team

receives a message

for welcoming Nico

• He gets his welcome

pack (PC, tablet,

mobile, accounts and a

free brakfast)

• In his 1st session with his

Manager, he builts his

induction plan (online

& offline)

• During his 1st week he

gest a guided tour with

smartphone through

Vodafone Smart City

(app, open spaces,

meeting rooms,

common areas, quite

areas)

• Finally he spends 2

days in a Vodafone

Store living our

customer experience

• And after 3 months, he

receives a survey

about his onboarding

experience

Phase 2: Induction Plan

Phase 1: Around Day 1

• He also has a session

with other young

employees and his

Buddy (senior

graduate)

• He really loves

Yammer for graduates!

Our Tools

Rebeca Navarro

Head of Talent, Resourcing & Capabilities

Tools enabling digital employee experience: examples

Gaming, video-interview and paperless

assessment centers

Interview App

Training metrics: bidi codes for NPS and digital

signature

Vodafone University (LMS transformation)

Our Place

Remedios Orrantia

HRD&P

Smart Building

Insert Confidentiality Level in slide footer 13 29 September 2016

175 Meeting rooms

30% Reserved

but not use

323€/Month per room

1.400 Parking Space

7.000m2

2.800 Working Place.

3.000 Employees

1.900 m2 restaurant.

800 meals served

2.000 Diary Coffe

≈ Starbucks average 437/day

20% employees who don´t

have parking space daily

100% of meeting rooms

reserved and occupied

97% employees parking in

Vodafone plaza

Faster detection and easier

way of reporting of any

incidences

Real time cantina occupation

and daily menu information

Our People

Bea Makowka

Digital Transformation & PMO

Baby Boomers Generation X Generation Y Generation Z

Hyper-connectivity Discovery vs being told,

experiencing vs reading about

it, collaborative, straight talk,

well informed. Has grown with

a highly sophisticated media

and computer environment

and will be more Internet savvy

than any other generation.

Competitive Leaders of today´s companies.

Workaholics, efficient, title

recognition, team players,

appreciate symbols of status

and vertical growth in the

company, live to work

Independent Individualists, believe in self-

development, information-

savvy, strong commitment to

family, mistrustful of

institutions, work to live, goal

oriented, meritocratics. Not

vocal about their achivements

Enterpreneur No life without technology.

Prefer working at home,

creatives and innovators. Not

afraid to change from

companies, money and personal

achievement as priorities.

Capacity to understand long

chunks of information but not in

depth. Volunteerism

Generations in Vodafone Spain

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Our People

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Communicate the change and the benefits

Mobilize and activate

Get the organization ready

Agile & collaboration working

Leaders are Digital ambassadors

Communicate the change and the benefits

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Mobilize and Activate

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Digital Ninjas

Group

271 Digital Ninjas

5th more engaged

group in Vodafone

globally

Mobilize and Activate:

19 29 September 2016

Digital Day

+600 employees

Lead by 15 Digital Ninjas

Diverse stands, promoting our commercial digital product and services,

Digital Workplace and EVO

Get the Organization Ready

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2

How to impulse the Digital

Transformation?

Our Digital Organisation: ‘As Is’ & where

we going?

Digital Capabilities: roles needed &

resources requested

5,71 5,71

6,29

5,43

4,14

7,57

5,71 6,71

6,43

6,86

5,14

5,43

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1,00

2,00

3,00

4,00

5,00

6,00

7,00

8,00

9,00

10,00

Problem Analysis

Creating Vision

Absorbing Expertise

Hitting Targets/Identifying Needs

Generating Solutions

Embracing Novelty

Inspiring People

Transforming Teams

Connecting Talent

Promoting Diversity

Breaking Habits

Exploring Trends

Leaders are Digital Ambassadors

Understand the Digital tools we use in Vodafone to

get things done

Gain insight into how millennials use technology

and their ways of working

Give our millennials the opportunity to see how

Senior Leaders work

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We’re at our best

when you’re at yours.

Power to you.

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