DIGITAL STRATEGY,BRANDING & DESIGN

DIGITAL STRATEGY

DIGITAL STRATEGY• Digital strategy is the process of identifying, articulating and executing on digital

opportunities that will increase your organization’s competitive advantage.

DIGITAL STRATEGY

focusing engagement

Interaction

personalisation

customisation

Social media

IT

DIGITAL STRATEGY• Digital strategy is more cost effective than traditional way of marketing• It also helps in business development

Business Development

Business efficiency

Increase the reach of brand

Business adaptability

DIGITAL BRANDING• The tagging of owned and viral content with Brand specific information that can be

sourced by search engines and delivered to potential customers as search results.

DESIGN CAMPAIGN

BRAND AWARENESS

Differentiation

Traditional Branding Strategy Digital Branding Strategy

Focuses on differentiation Focuses on relevance

Buys attention Earns attention

Requires big budgets Affordable

DIGITAL DESIGN• Digital design is a growing specialty in the field of graphic design.

• Digital designers use creativity and computer skills to design visuals associated with electronic technology.

• Digital design is the branch of graphic design that uses computers, graphics tablets and other electronic devices to create graphics and designs for the Web, television, print and portable electronic devices.