Digital Public Relations

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DIGITAL PUBLIC RELATIONS

description

illkagobius.com Digital PR

Transcript of Digital Public Relations

Page 1: Digital Public Relations

DIGITAL PUBLIC RELATIONS

Page 2: Digital Public Relations

A nest of perceptions

A brand is not tangible It is a nest of perceptions, and

each person thinks differently about the brand

Perceptions are based on the messages that he/she has filtered about the brand.

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Services

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Case Studies

Using online PR

DIGITAL PUBLIC RELATIONS

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Case Study: Chuck the Eco Duck

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Search Results

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Chuck the Eco Duck Digital ContentLaunched 1 March 2009

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Case Study:

1,000 patrons/month

1,800 patrons/month

3,000 patrons/month

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Case StudyJanuary 2008

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Case Study: April 2009

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Case Study:

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Search Results – 2,550 hits

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Media Release search – 545 results

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Case Study:

Time

Qua

lity

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Case Study:

> 200 Clippings> 15 countries

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Case Study:

June 2007 – Nov 2008

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What we can do for you

Interactive content

DIGITAL PUBLIC RELATIONS

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Integrated Communications Strategy

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Drive Public Relations Efforts

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Stakeholders

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Traditional Tools

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New Media

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Media Pitching

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Media Releases

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Media Kits

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Populate Digital ContentWords, Images, Film, Interactivity

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Social Networking - Consumer Advantage

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Top 10 Tools

© 2009 – Illka Gobius | Digital PR Consultant

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Microblogging

© 2009 – Illka Gobius | Digital PR Consultant

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Bookmarking

© 2009 – Illka Gobius | Digital PR Consultant

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Video

© 2009 – Illka Gobius | Digital PR Consultant

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Photosharing

© 2009 – Illka Gobius | Digital PR Consultant

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Search

© 2009 – Illka Gobius | Digital PR Consultant

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Professional

© 2009 – Illka Gobius | Digital PR Consultant

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Professional

© 2009 – Illka Gobius | Digital PR Consultant

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Social

© 2009 – Illka Gobius | Digital PR Consultant

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Forums

© 2009 – Illka Gobius | Digital PR Consultant

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City/Regional/Weekly

© 2009 – Illka Gobius | Digital PR Consultant

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© 2009 – Illka Gobius | Digital PR Consultant

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Reviews

© 2009 – Illka Gobius | Digital PR Consultant

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DIGITAL PUBLIC [email protected]

Twitter: illkagobius

Facebook: Illka Gobius

Skype: illkagobius

Tel +65 9105 8268


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