Digital media in bangladesh

Welcome to Presentation

Presenter:Md. Maksudul Hasan

Student of IUBAT

Digital Media in Bangladesh

Contents

What is Digital Media

Types of Digital Media

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Advantages and Disadvantages of Digital Media5

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Recent trends of Digital Media in Bangladesh

Importance of Digital Media

Conclusion6

Digital media is digitized content that can be transmitted over the internet or computer networks. This can include text, audio, video, and graphics. This means that news from a TV network, newspaper, magazine, etc. that is presented on a Web site or blog can fall into this category. Most digital media are based on translating analog data into digital data.

What is Digital Media

1. Short message Service (SMS)2. Really Simple Syndication

(RSS) feeds 3. Podcasts 4. Voice Broadcast5. Online Videos6. Emails7. Banner Ads

8. Websites9. Blogs10. Interactive media (e.g. social

networking sites(facebook, youtube, twitter ).

11. Outdoor Digital Displays 12. Etc …

Types of Digital Media

Digital Media that we are talking about:

Digital media Status in Bangladesh

Rise of Digital Mobile Video Advertising: It is a new addition to the digital marketing world. It adds an extra flavor to the field of marketing. This form of advertising has been used in different websites, especially in the

news portal, e- commerce site, in YouTube, Face book and so on.


YouTube In stream Video Ads: In stream video ads are those ads which just pop up on YouTube while you

click to watch a video It’s a very short 10 second ad. advertising which can catch the maximum audience


Organizing Facebook Contest: photo contest has become most popular which got a large number of audience

response different brands in Bangladesh like Nutty Biscuit, Sajeeb Group, Ispahani etc has

organized contests in different occasions. Atom Gum organized dubs mash video contest


E-commerce Growth: E – commerce growth is more of a recent issue, especially in Bangladesh. Even people can order from abroad and send it to the dearest one Even some e-commerce sites import original products from abroad and sell it

to the customers and the customers in Bangladesh appreciate it the most


Mobile Payment Gateway: Mobile payment is one of the easiest payment gateways which are getting

popular in recent years Through Mobile payment anyone can pay any amount easily through their

phone


The Digital Media covers such a broad scope of publishing. It

is any media which can be found on an online format. Digital media is transportable, people tend to check their facebook, twitter, instagram etc when having a break. The world of the web broadens the opportunity for communication and with it brings a long list advantages for digital media in marketing.

Importance of Digital Media

It Increase Digital Marketing It reduce the cost of Marketing We can get information easier by Browsing Internet. We can communicate with people faster, .Now we can easily

send it on Gmail or Yahoo messenger and it only takes a few seconds from our time.

We can keep in touch with our friend in different countries We can use digital media in our business, such as in banking.

Advantages of Digital Media

We spend a lot of our time on digital media which affects our health especially our eyes.

We loose our social skills because we deal with other people on line. We can manipulate the news more easily, and can spread rumors. It is easier to copy and mass reproduce Data can crash, lost or become corrupted

Disadvantages of Digital Media

All these changes in media and communication that have taken place over the last century are due to a huge technological development. Digital media and Digital marketing is new term in Bangladesh. But it is rapidly increasing day by day. That makes the marketing cheaper and faster.

Conclusion

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ANY QUESTION / COMMENT ?

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Digital media in bangladesh

Marketing

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