Digital Marketing Summit in Dhaka, Bangladesh
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Transcript of Digital Marketing Summit in Dhaka, Bangladesh
With over 18 years of digital marketing experience since 1995, Michael Leander has been hands-on involved in just about any part of direct and interactive marketing one can think of.
An award winning international marketing speaker, Michael Leander has delivered great experiences to audiences in nearly 40 countries earning him a reputation as a "great marketing speaker and marketing trainer".
Michael Leander is known for his engaging and dynamic presentation style. Hundreds of marketing professionals from more than 75 different nations have labeled him "humorous", "entertaining", "real expert", "inspirational" and "most valuable speaker".
In assosiation with
On 20 September (Saturday), 2014At Radisson Blu Water Garden Hotel
An initiative of
Co Sponsor PartnerSocial Media
PartnerPR Partner
Digital MarketingPartner
IT Partner
Michael LeanderInternational SpeakerCEO, Michael Leander CompanyFounder & Chairman, Markedu
Manan Mehta has extensive advertising experience of working across brands. Prior to Razorfish, a full-service digital agency at the intersection of creativity, media and technology, he was Managing Partner and Founding Member of India's most celebrated creative agency Taproot India. Before Taproot, he worked with Leo Burnett India in multiple capacities.
His experience spans across leading traditional agencies as well as new age digital agencies. He has experience in building brands across industries like Fashion, FMCG, Telecom, Finance, Retail, Entertainment, Media, Tourism, Infrastructure and has worked with advertising agencies namely RMG David (now Bates CHI & Partners), Leo Burnett, Taproot India and now at Razorfish India.
Manan MehtaSenior Vice-President and Head of BusinessRazorfish, India.
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A G E N D A8:00 AM - 9:00 AMREGISTRATION
9:00 AM - 9:15 AMWELCOME NOTE
9:15 AM - 9:30 AMOPENING SPEECHShariful Islam; Founder and Editor, Bangladesh Brand Forum
9:30 AM 10:30 AMSESSION 1 Speaker: Manan Mehta; Sr Vice President, Head of Business, Razorfish India
Topic: Brands in Social Media
10:30 AM - 11:00 AMSNACKS BREAK
11:00 AM - 12:00 PMSESSION 2Panel Discussion 1
Topic: Mobile Advertising - Opportunities and Challenges
Moderator: Drabir Alam; Associate Director, Cookie Jar
Panel Members:Kaymun Amin; Managing Director, VU Mobile Nawbut Ali; Head of Marketing, Airtel Tanim Ahmed; Head of Sales and Marketing, bdnews24.comHasan Mehdi; Head of Mobile, SamsungMorshed Alam; Executive Director, Mindshare
12:00 PM - 1:00 PMSESSION 3Panel Discussion 2
Topic: Digital Marketing in Bangladesh - A Case Analysis
Moderator: Nasheet Islam; CEO, G&R Ad Network Panel Members: Ridwan Hafiz; Co-Founder, Analyzen Ovick Alam; Co-founder & CEO, WebAbleShourav Islam; CEO, Unifox Digital MediaRiyad S. A. Husain; CEO, Magnito DigitalSidrat Talukder; Managing Director, StrateGeek Digital Marketing
1:00 PM - 2:15 PMLUNCH BREAK 2:15 PM - 2:30 PMUNVEILING OF MARKETING BLOG
2:30 PM - 3:30 PMSESSION 4Panel Discussion 3
Topic: Story Telling in a Virtual World
Moderator: Rajeeb Hasan; COO, Ogilvy Bangladesh Panel Members:Camelia Kamal, Blogger Arif R Hossain, Blogger Chowdhury Shaheb, BloggerRajib Hasan, Blogger
3:30 PM 5:15 PM SESSION 5 Speaker: Michael Leander, International Speaker CEO, Michael Leander CompanyFounder & Chairman, MarkeduTopic : 7 Elements to Create Successful Digital Marketing Presence
5:15 PM - 5:30 PMCLOSING REMARKS
5:30 PM - 6:00 PMMINGLING & SNACKS
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