Digital Marketing Overview

CompFest7Depok, 26 September 2015

Digital Marketing & E-Business Scheme

Digital Marketing Trend in Indonesia

• Social Media Marketing• Ads Placement• Content Marketing• E-commerce

Social Media Marketing• Facebook still the biggest social media and

must have item• Instagram as the New Kids on The Block

Channel

Brand Engagement in Instagram

Samsung not only put nice picture, but come with their products.

The Next Big ThingThe Future Belongs to Live Streaming Video

There is a lot of platform for live streaming my prediction Periscope will win the battle

Content Marketing

•Paid article•Video content

Video Content

Paid Article

The Benefit of Digital Marketing

• Measurable• Customized and targeted• More efficient in term of budgeting• Agility

Defining Your Digital Strategy

Source: Buku “WWW.HM Defining Your Digital Strategy”

Common Mistake in Digital Marketing

• Don’t have clear objective• Don’t really know deeply their audience• Don’t match between objective and key

measurement of implimentation

Tuhu Nugraha DewantoCOO Upnormals PingFans Book Writer “WWW.HM Defining Your

Digital Strategy”Twitter: @TuhunugrahaE-mail: tuhu.nugraha@gmail.comLinkedIn: www.linkedin.com/in/tuhunugraha